BIG
FM, India’s one of the largest radio networks has made key appointments in
leadership positions. Shipra Srivastava has come on board as National Marketing
Head and Soela Joshi as Associate Vice President – IP. With the objective of
expanding its content portfolio for integrated marketing campaigns and
fortifying its original and digital content offering, the radio network has
made these leadership appointments that will add more value to the respective
verticals.
Speaking about the appointments, BIG FM
spokesperson said, "We welcome Shipra Srivastava and Soela Joshi on board.
We are confident of them adding immense value to the respective verticals by
leveraging their expertise and contribute in fulfilling the goals of the
organization."
Shipra Srivastava, an MBA from Amity University
and an expert in the brand campaign development, and brand & video led
digital marketing has 11 strong years of
industry experience. She has 5 years of successful
marketing stint at OLX where she established a new positioning for the brand,
and 6 years of experience working with reputed media
agencies. At BIG FM, she will directly report to Mr. Tarun Katial, CEO, BIG FM
for the overall brand communication. She also holds profound expertise in
online and offline content marketing, Influencer/celebrity initiatives &
trade marketing.
Soela Joshi brings along 20+ years
of rich and diverse experience in advertising and media and has proven to be a
leader with astute business knowledge. She will head the Thwink BIG Team at BIG
FM to strengthen the regional content portfolio as a part of the Thwink
strategy. Soela will leverage her expertise in brand building and strategy,
branded content and revenue generating brand extensions. In her long and
successful career, she has held leadership roles with various media companies
including Radio, Print and Television.
Speaking about her new role, Shipra Srivastava
said, "I am looking forward to taking on my new role and deliver the
expected results utilizing the best of my knowledge. Being a part of one of the
India's largest radio networks having presence across 61
markets, it will be interesting catering to such a varied landscape. I am
excited to take on this experience and work together with the team."
Speaking about her role at BIG FM, Soela Joshi
said, “BIG FM for me came across as an encouraging environment to work at and I
am glad that I have become a part of such an organization. My capabilities and
past experience will give me an opportunity to develop interesting regional
content and add a reasonable value to the firm. I am extremely enthused and I
am looking forward to take up my new role with the radio network.
