92.7 BIG FM INVITES MUMBAIKARS TO CELEBRATE THE 11th EDITION OF BIG GREEN GANESHA

BIG FM, one of India’s largest radio networks, kicks off this year’s Ganesh festivities with the announcement of the 11th edition of its award-winning initiative, BIG Green Ganesha. With each passing year, the eco-friendly brainchild of the network has always reinforced the absolute necessity for environment conservation and sustainability. Gaining immense popularity since the time it laid its foundation in 2008, the campaign this year, will be spearheaded by BIG MJ Anirudh who is sure to entice listeners across the 10-day long festivities. 

Speaking on the occasion, BIG MJ Anirudh said, “While the Ganesha festival is celebrated with much fanfare by the Mumbaikars every year, there has been a burgeoning need to spread awareness around protecting the environment. 92.7 BIG FM's green initiative has played a significant role in urging people to adopt eco-friendly Ganesha idols instead of large colorful idols which harms the environment at large. The network's conscious efforts promoting environmental sustainability is truly commendable and I feel extremely proud of being able to contribute to it.” 

In order to make a conscious effort of keeping the environment clean, this year’s BIG Green Ganesha associated with kids from various NGOs to create eco-friendly Ganesha idols. A workshop at BIG FM studio in Mumbai was organized where exceptionally talented kids from the NGOs crafted Ganesha idols through unique techniques of clay moulding. The radio channel looks forward to empower the next generation with an art that is not only worth learning but will also teach them the importance of protecting the environment. In addition to the programming line-up, spread across 10 days of the Ganesh festival, BIG MJ Anirudh will engage audiences and devotees with special on-air and digital contests. With a thought to promote adoption of eco-friendly practices as a part of their celebration, BIG FM urges listeners to upload a photo/video of their Green Ganesha idol to stand a chance to win exciting gift hampers and vouchers. 

In the past many celebrities have extended their sincere support to the campaign and this year BIG FM is blessed to have been supported by the legendary veteran singer Asha Bhosle, who applauded BIG FM for the concept. An ardent worshiper of lord Ganesha, the melodious singer urges people to consciously adopt idols that are eco-friendly in nature and contribute their bit in retaining the environment safety. 

The radio network enters the 11th year of its long-standing association with the magnanimous Lalbaugcha Raja and is proud to be the only official radio presenter on board. Like every year BIG MJs will host their shows live from a studio booth set up at the pandal attended by lakhs of Mumbaikars sharing real time updates; giving listeners insights into the grandeur of the festivities. Levelling up the innovation and living up to the network’s proposition of more music promise, a dedicated jingle on the theme of the festival is specially curated by JAM8; a music production house by renowned music composer Pritam Chakraborty.

Famed musicians Ajay-Atul want to be trained by Salman Ali

There have been numerous instances of famed musicians accepting aspiring singers as their pupils to help them better their skills. When was the last time you heard about a famed musician duo wanting to be trained by an aspiring singer? That’s exactly what happened on the sets of Indian Idol 10! Salman Ali who has consistently impressed judges and audiences with his amazing performances has now found an admirer in the famed musician Jodi – Ajay Atul.

In the recent episode of India’s biggest singing reality show – Indian Idol 10, the high-pitched and soulful presentation of the song ‘Deva Shree Ganesha’ by Salman Ali stunned everyone! Special guests for the episode – musicians Ajay & Atul could not believe their ears and showered praises on the young lad. Anu Malik who is part of the three-member jury panel on Indian Idol has almost run out of places to stand for giving Salman Ali a standing ovation. Anu ji left the set and climbed on to the terrace of the studio to give him a standing ovation!

When contacted, the glad musician duo – Ajay Atul said, “Indian Idol 10 is truly a dream come true for aspiring singers. We have never witnessed this level of talent in any show before! Salman Ali is such a gifted singer, he truly has been blessed by the Lord. We will wait for this season of Indian Idol to get over so that Salman can join our team. With a singer like Salman, we will be more than happy to get trained under him! Thanks to Indian Idol 10 for discovering such a rare gem who will shine in the world of music.”

Watch Indian Idol 10 this Saturday and Sunday at 8pm only on Sony Entertainment Television!

SONY ENTERTAINMENT TELEVISION TRIGGERS A DISTINCT CAMPAIGN FOR MAIN MAAYKE CHALI JAAUNGI TUM DEKHTE RAHIYO

With the evolution of time and sensibilities, in today’s culture, the relationship between the parents and their daughters doesn’t change much pre and post marriage. Especially when it comes to being adequately involved in each other’s lives. However, in few cases, parental involvement can also turn into obsessive interference and this creates a new challenge for the married couple. Exploring one such mother-daughter relationship and the interference of this mother in her daughter’s marriage, Sony Entertainment Television launched a slice of life dramedy - Main Maayke Chali Jaungi Tum Dekhte Rahiyo. This mother strongly believes in beti ko bas vida kiya hai, alvida nahin, maintaining a strong presence in her daughter’s life post marriage much to the dismay of her son-in-law!

With an interesting and relatable plot, the campaign highlighting the launch of the show was also distinct and striking! Taking cues from the refreshing concept of the show, the channel creatively used its show logo - a bedecked suitcase as a metaphor to highlight the thought of the show. This was used across mediums innovatively to engage with the consumers. 

Tune in to watch this dramedy, Main Maayke Chali Jaaungi Tum Dekhte Rahio, every

Mon-Fri at 8:30 pm only on Sony Entertainment Television

Comments: 

Aman Srivastava, Marketing Head, Sony Entertainment Television: 

“With a show like Main Maayke Chali Jaaungi Tum Dekhte Rahiyo, we wanted our communication to highlight the uniqueness of our product. The show breaks the clutter as a dramedy in the 8:30 pm weekday timeslot and pushed us to explore the mediums differently. The title of the show is the statement that any husband dreads listening to, whether jokingly or in all seriousness. The entire campaign was built around this insight and we deployed the right mediums at high reach touch points across HSMs. The idea was not just to drive tune-ins but attract newer audience to our fold.”

Eros Music’s Manmarziyaan music album ranks first on AirCheck (RCS) India Rating Chart

Eros International Media Ltd, a leading global company in the Indian film entertainment company announced the music of its forthcoming release, Anurag Kashyap’s Manmarziyaan has ranked number one in the Top Twenty Albums (Movie/Music) on Radio in India as per the AirCheck (RCS) India Rating.

Produced by Eros International, Aanand L Rai and Phantom Films, Manmarziyaan’s sound track composed by Amit Trivedi have gone viral ever since its release. As a unique release strategy, Eros Music, the music arm of Eros International released one song from the film’s 14 track album every morning from mid-August as part of the #WakeUpToManmarziyaancampaign. Songs like Daryaa, Chonch Ladhiyaan and Hallaa have taken the internet by storm and have been rating at the top of all music charts. Daryaa has featured in top three songs on AirCheck (RCS) India Rating Chart twice consecutively.

AirCheck is a leading radio spot monitoring agency. They monitor songs played on the various broadcasting mediums. The radio ranking position by AirCheck is based on the cumulative actual times a song in played across all radio stations in the country. The Manmarziyaan album comprises of slow soothing to peppy dance tracks that speak of modern romance and the complications that come along with it.

Commenting on the success of the album, Mr. Sunil Lulla, Managing Director, Eros International Media Ltd said, “The songs are a beautiful combination of modern and classical flavors composed by the supremely talented Amit Trivedi and we are so proud of the number one ranking bestowed by AirCheck. We wanted to launch Manmarziyaan album differently and make it part of the listeners’ daily routine. We are overwhelmed by the success and response to the album and it richly deserves the top honors it has earned”. 

About Eros International Media Ltd 

Eros International Media Ltd. (BSE Script Code: 533261; NSE Script Code: EROSMEDIA) is a leading global company in the Indian film entertainment industry that acquires, co-produces and distributes Indian films across all available formats such as cinema, television and digital new media. Eros International is part of Eros International Pie, which became the first Indian media Company to raise capital and be listed on the New York Stock Exchange. Eros International has experience of over three decades in establishing a global platform for Indian cinema. The company has a competitive advantage through its extensive and growing movie library comprising of over 2,000 films, which include Hindi, Tamil, and other regional language films. Eros International has built a dynamic business model by combining the release of new films every year with the exploitation of its film library. For more information please visit: www.erosintl.com

EPIC's Regiment Diaries 5th episode on Rajput Regiment

The fifth episode of Regiment Diaries on Rajput Regiment will be aired this Thursday- 13th September at 10 pm.

Episode 05: Rajput Regiment

The Rajput Regiment is an infantry regiment of the Indian Army. It is composed primarily of troops from the Rajput, Gujar community. During the Second World War, the class composition of the regiment was 50% Rajput and 50%  Muslim.  There are currently 20 battalions in the Regiment. The Rajput Regimental centre is in Fatehgarh, Uttar Pradesh.

Watch the latest episode of Regiment Diaries to know about the  valour of the Rajput Regiment

Tune in to Epic Channel every Thursday at 10 pm. 

About the show: 

The Indian Army is an emotion - a living chronicle of events, that we have the luxury to forget because they remember. The army itself is a family of several regiments, each of which has its own history, identity, and glorious traditions. Regiment Diaries is a tale of the Indian Army unlike any told before. Told by the very men who follow the illustrious feats of their predecessors, it tells timeless tales that warm the heart, moisten the eye, and leave you in awe of the bravest children of India.