Amway India, the country’s largest FMCG
direct selling company, has launchedan illuminating compendiumtitled ‘Taking
Wings: Chronicling the journey of Indian Women Entrepreneurs’ at arecently heldFICCI
Ladies Organization (FLO) event in Mumbai.The event,organized with the support
of Amway India,received participation from a large number of successful women
entrepreneurs, serving as a platform for deliberating on the subject of having
more women in the mainstream workforce, both in jobs as well as in the role ofentrepreneurs.
The
compendium launched by Amway provides a riveting compilation of journeys of
Indian women entrepreneurs from diverse backgrounds with the objective of
recognizing micro-entrepreneurship through a range of articles and interviews
with prominent thought leaders in this space. It also highlights the challenges
that deter women from self-reliant entrepreneurship, identifies the
opportunities that make women take the plunge, and offers significant insightsfor
policy and decision making at a macro level to tap the entrepreneurial
potential of women in the country.
During
his special address, Mr. Rajat Banerji, National Head – Corporate Affairs,
Amway India said, “Women play an intrinsic role in strengthening the
socio-economic landscape, and entrepreneurship is a route that has witnessed
tremendous adoption among India’s women. We, at Amway India, are proud to have
successfully skilled and empowered more than 550,000 distributors in India. The
fact that almost 60% of Amway direct sellers are women is a testimony to our
commitment and our contribution towards women entrepreneurship. In recent
years, India has witnessed a robust economic growth driven by market focused
economic reforms favouring entrepreneurship. We believe that fostering an
environment of growth and creating viable opportunities for women will not only
empower them to realize their full potential but also strengthen the society
and economy, overall.With this compendium we are aiming to engage, inspire and
encourage current and future women entrepreneurs from all over India by
presenting the journeys of women who took the plunge”
Monica
Chaturvedi, Chairperson, FICCI FLOMumbai Chapter,said, “We at FICCI FLO are
engaged in the social and economic empowerment of women across all sections and
verticals of society. We encourage entrepreneurship among women through our
initiative ‘Swayam’ and enable them to take up leadership positions through
mentoring programmes. It gives me immense pride to partner with the brand like
Amway in our quest to achieve our purpose of encouraging entrepreneurship among
women. It was heartening to see the launch of an interesting compendium- a
great compilation of the journeys of Indian women entrepreneurs from diverse
backgrounds amidst. It truly is an inspiring effort by Amway and will immensely
supplement the efforts to bring women in the workforce.”
About
Amway India
Amway
India is a wholly owned subsidiary of Amway with headquarters located in
Ada, Michigan, USA. Amway is the world's #1[4] direct selling with presence in
over 100 countries & territories.
Globally,
Amway is over 59 years old, US $ 8.8 billion, manufacturer and direct seller of
quality consumer goods. Amway’s innovation and industry-leading R&D
has seen more than 800 patents granted and another 240 patents pending.
Amway has nearly 1000 scientists across 100 research and development and
quality assurance laboratories worldwide.
Amway
India sells more than 140 daily use products across categories like Nutrition,
Beauty, Personal Care, Home Care and Consumer durables through Amway Direct
Sellers who make personal recommendations regarding the use of distinctive
quality products. Amway products are widely recognized and appreciated for
their quality and value. These products are backed by a money back guarantee
for 100% satisfaction of use With the aim of increasing consumer outreach
Amway has set up more than 60 Xpress Pick & Pay stores across the country.
Amway
products are popular not just in India but across the world. Nutrilite is the
world's No. 1 selling vitamins and dietary supplements brand.
Nutrilite has established itself as a leading brand in the vitamins and dietary
supplements category in India as well. Amway has signed Farhan Akhtar as
the brand ambassador for the Nutrilite range in India to further promote the
brand. Artistry is India’s No. 1 premium skin care brand. Amway India also offers
‘Attitude’, an entry level premium skincare and cosmetics brand targeted at
India youth. The product range has been developed keeping the needs of Indian
consumers into consideration.
Amway
India is aggressively entering newer categories. Most notably, the company
launched a Weight management program called ‘W.O.W.’ (Will over Weight) which
has been really appreciated by the consumers in India. Amway forayed into the
consumer durables segment with the launch of a premium cookware range Amway
Queen and the Energy Drink and Sports Nutrition segment (Whey Protein) with XS.
Last year, Amway announced the launch of Nutrilite Traditional Herbs developed
specifically for the Indian consumers.
Amway’s
manufacturing facility in India is located at Nilakottai in the Dindigul
district of Tamil Nadu. This is Amway’s third manufacturing plant located
outside of USA. The other plants are located in China and Vietnam. Amway
India’s Plant in Dindigul district has achieved LEED ‘Gold’ certification by US
Green Building Council (USGBC) which showcases our leadership in sustainability
in the industry.
