LAUNCHES A BRAND NEW RANGE OF
PRODUCTS
Former Australian
cricket champion Brett Lee unveiled the franchise model for world’s leading
bicycle brand, Giant India – Element Retail, along with a brand new limited
edition range of cycles. Recognized as one of the world’s fastest bowlers,
Brett Lee has earned a name for himself as a champion and high-performing
player. His excellent performance on and off the field makes him a perfect fit
for Giant- a brand reputed for its range of high quality performance bicycles
Element Retail hosted a
meet-and-greet at Giant’s flagship store in the city where Brett Lee unveiled
Giant’s new pan India franchise module. This module is designed to increase the
brand’s visibility and presence across the country.
Element Retail got the distribution
license for Giant bicycles in India in August 2018 and launched its first flagship store in Mumbai and since then
they have been spreading quite well Pan India. Founded by Aditya Bafna and
Varun Bagadiya in 2013,
Element Retail has been steadily growing their portfolio in the fitness segment
and has brands like Asics, Speedo, Jockey, and Apple.
Being a fitness enthusiast, Brett
Lee believes that cycling should be a part of everyone’s routine. Commenting on
his collaboration with Giant Bicycle, Lee commented, “I have always believed
that a lifestyle built around fitness is something that everybody should adopt.
Giant is synonymous around the world for its high quality, performance bicycles
and I’m excited to partner with them and encourage everybody in India to pedal
their way to fitness. And cycling is a great and fun way of integrating
exercise into one’s daily routine.”
Sharing his thoughts on the same,
Aditya Bafna, Managing Director, Element Retail Pvt Ltd quoted, “I am very
excited on Giant’s collaboration with one the fastest bowler’s in the world and
a fitness pioneer across the globe. Any sport including cricket is driven by
fitness and with this association we aim to foster cycling as a culture of
fitness among the youth of our nation.”
About Giant:
Giant is the world’s leading brand
of high quality bicycles and cycling gear. They are builders and innovators,
but are also a global community of cyclists. Since 1972, Giant has combined craftsmanship, technology and innovative
design to create the ultimate cycling experience for all riders, casual to
competitive. Through its products, people and retail partners, Giant inspires
passion for cycling all around the world. https://www.giant-bicycles.com/global
About Element Retail:
Element Retail was founded in 2013 and since inception has been steadily growing. They have brands
such as Asics, Speedo, Apple & Jockey in their portfolio. Element Retail
was the first franchise player to introduce exclusive outlets of Asics and is
also one of the topmost retailers for Speedo. The brand is a steadfast player
in the fitness retail segment and continues to grow bringing a number of
international brands to the Indian market.
http://www.elementretail.in/
