After three years and three successful seasons of
the most epic dance battles in the country, India’s biggest hip-hop festival is
back with Season 4! This season BREEZER Vivid Shuffle, the largest
hip-hop dance festival is taking it a notch higher by transforming into India’s
first ever hip-hop league. In it’s first digital edition, the BREEZER Vivid
Shuffle League conceptualized and produced by Only Much Louder Entertainment
PVT LTD will kickstart from 6th November, and has
opened the floor to not just b-boys and b-girls, but also rappers, artists and
just about anybody who wants to make waves in India’s hip-hop scene. Going beyond
the realm of dance, this year the festival is following a league format that
will include all elements of hip-hop across music, art and dance. Led by
ambassadors Kriti Sanon and Vijay Devarakonda, the league will span over 5
months as it digitally travels across regions to scout for talent from every
nook and corner of the country.
Alongside the ambassadors, there will be four
league ambassadors namely, Kr$na, JordIndian, Shantanu Maheshwari and Piyush
& Shazia, leading four teams with participants from five distinct fields of
music, art and dance. Additionally, participants will get a chance to brush up
their skills, through the School of Shuffle workshops and masterclasses
conducted by experts, during the festival. Online registrations for the league
will take place on Insider starting 6th November and will
continue till 21st December, post which virtual auditions will
commence on 17th January. The winners will win big this year
with a cash prize of INR 2 Million.
“I have always loved dancing before I even started
acting. Hip-hop is one of the coolest dance forms and it makes me immensely
happy that I finally get to be a part of this colourful and disruptive
movement. I believe there are so many talented dancers out there who are just
waiting for a platform like BREEZER Vivid Shuffle and I am super excited to see
the crazy talent that gets discovered this season,” said Kriti Sanon.
“Hip-hop’s been a fascination since I was young-
the music, the fashion, culture, graffiti. I used to be a hooked to watching
international dance shows and always wished I could pop, lock, krump and
freestyle like the dancers on the show. Till today hip-hop is my only go-to for
music when I workout so I am really excited by the BREEZER Vivid Shuffle
League, which is bringing to us all things I love about hip-hop on one
platform. Look forward to the great talent and a great show,” stated Vijay
Devarakonda.
“For three consecutive years, BVS has been
associated with hip-hop and given opportunities to youth across the country to
showcase their talent. With the rapidly changing consumer behaviour this year,
we wanted to adapt the platform to continue being relevant for our consumers.
Going digital allowed us to explore hip-hop culture as a whole and lend artists
a platform beyond dance where they can showcase their skills across many
subgenres of hip-hop. With everything we’ve got planned, we’re positive that
Season 4 will see some of the greatest talents in the
country come together and Live Life in Colour!” said Arti Hajela, Senior Brand
Manager, RTD, AMEA at Bacardi.
“The biggest question relating to this year's
edition of BREEZER Vivid Shuffle was: “What can we do to grow this community
and make it accessible to an even larger audience?” So, we built upon the
central aspects of the festival, namely, freedom of expression, movement and
individuality. With the 2020 edition of the
festival being digital, plus the expansion of its format from India’s Largest
Hip-Hop Festival to India’s First Hip-Hop League, we hope to make it even more
inclusive, exciting and successful than ever before,” said Gunjan Arya, Chief
Executive Officer, OML
BREEZER Vivid Shuffle started back in 2017
with the purpose of providing a platform for India’s burgeoning hip-hop scene.
It also aims to bring the subculture in mainstream conversations. Every year
the festival travels across the country to discover and promote the best dance
talent.
Registrations open on 6th
November, so stay updated with BREEZER Vivid Shuffle on Facebook and Instagram.
#BREEZERVividShuffle #LiveLifeInColour