Sara Ali Khan is brand ambassador of Purplle.com

Purplle.com, India’s leading online beauty destination, has signed Bollywood GenNext star Sara Ali Khan as its brand ambassador. Purplle denotes Royalty in Beauty, with products made from imported ingredients, yet affordable and accessible to every woman. With a mission to democratize beauty, Purplle and Sara have come together to empower women to look inside out beautiful. 

The brand’s newly launched campaign #GoPurplle featuring Sara Ali Khan is based on the same core tenet of ‘Beauty for All’. It highlights its authentic product ranges from 6000 make up products to its 5000 natural product offerings with exotic ingredients; all under Rs. 400. Sara shares their 2-day-no-questions-asked Return Policy and free delivery for anyone’s first order on Purplle. She also reveals how the brand rolls out 300 new beauty products every month.

On being their first brand ambassador, Actress Sara Ali Khan, shared “Purplle stands for beauty that is inclusive and accessible to all. It enables women to fulfil their aspirations and even envision bigger dreams, as they look and feel their gorgeous best. I am extremely excited to embark on this journey with Purplle. It is a privilege for me to be the first face; proud to go Purplle!” 

On the announcement Manish Taneja, Co-founder & CEO, Purplle.com said, “We are delighted to have Sara as the face of Purplle. She exemplifies the confidence and determination of a strong new-age woman. She is expressive, authentic and extremely comfortable in her skin, making her a powerful role model for young girls. Sara will lend her voice to inspire consumers to embrace their own unique journey; to make beauty reach the comfort of every home. This association is a step towards further strengthening the connect with our consumers. We look forward to an exciting partnership together.”

The 360-degree campaign has been conceptualized and executed by Spring Marketing Capital. With a robust communication plan, Purplle will reach the heartlands of India to take its vision forward. 

About Purplle.com

Founded in 2011, Purplle.com is one of India’s largest e-beauty destinations with more than 6 million user base and 2 million monthly active visitors. The beauty e-tailer has over 500 brands with nearly 50,000 products, available on its website and app. The company counts Goldman Sachs, Verlinvest, JSW Ventures, Blume Ventures, and IvyCap Ventures amongst its investors. Purplle has built a differentiated, highly personalized digital shopping experience for consumers through its app by creating detailed user personas, enabling customers to test make-up, and recommending products based on personality, search keywords, and purchase behaviour. Purplle has also successfully scaled its homegrown beauty brands such as Purplle, Good Vibes, NY Bae, and others. With over 700 employees and growing at more than 100 percent year on year, Purplle is well-positioned to be a leader in the burgeoning Indian e-beauty space. 

Leslee Lewis’ first ever ‘Global Hindi’ concert at KGAF 2021

 

He's the Legendary Leslee Lewis, the young global musician who simply refuses to come of age. When people retire, he reinvents. And churns out one amazing melody after another!

 

This time round, you will get to see Leslee Lewis in a Global Hindi Avtaar at Kala Ghoda Arts Festival (KGAF), where he will go live for his fans, albeit virtually.

 

Says he, with infectious energy, "I am so excited to be part of Kala Ghoda Festival 2021... It is a virtual one, and it is my first time at the prestigious festival. Most importantly, for me, I think that this is very, very special because it is my first ever ‘Global Hindi’ concert."

 

Leslee Lewis will be performing  all his chartbuster hits from the 90’s.. Krishna, Sa Ni Dha Pa, Yaaron Dosti, Pal and all those songs to all his new releases from 2020 and 2021.

 

Confesses Leslee with childlike enthusiasm, "It is an exciting place to be in, a great start to a new sound, new kind of music in Hindi and there is probably no better place than KGAF to put it out to the people. And I am so happy that we have been working very closely in trying to do this, and I am really thrilled to be part of the festival. I have been told I am headlining it. KGAF 2021 and Global Hindi music 2021, all starting with a bang!!," he signs off.

 

Leslee Lewis. 7th February, 2021. 8-9 pm. Only on Insider. Surely a date to mark on your calendar! Registration free for all.

World gets a new hero, Vikrant Rona, as Dubai celebrated 25 years of Baadshah Kichcha Sudeepa

 

Baadshah Kichcha Sudeepa's Vikrant Rona was one of the first big-budget films to have arrived on floors in the early days of the pandemic. The superstar who has always pushed the frontiers of cinema with his body of work completed 25 years in Indian cinema and Dubai made this milestone extra special by celebrating it in a grand manner. The title logo and a 180-seconder sneak-peek of Sudeepa's next outing 'Vikrant Rona' were superimposed on the world's tallest building, Burj Khalifa.

 

Historically speaking, Dubai's famous skyscraper has been illuminated by legends such as Mahatma Gandhi, Shah Rukh Khan and V from the South Korean band BTS and now Baadshah Kichcha Sudeepa inadvertently put his brand of cinema on the global map with the glimpses of his film appearing on it.

 

Director Anup Bhandari says, "I am glad that through Vikrant Rona we got to be part of Sudeepa sir's 25th anniversary in cinema. The world has witnessed iconic adventure heroes like James Bond, Indiana Jones, and Sherlock Holmes. Vikrant Rona is an attempt to create a new adventure hero from India, who better to take on the mantle than Kichcha Sudeepa. Witnessing the launch of the title logo and sneak-peek of Vikrant Rona on Burj Khalifa was unbelievably amazing and it is incredible that we're kicked off on such a positive note.”

 

Producer Jack Manjunath says, “We wish Sudeepa sir big love on clocking in 25 years in Indian cinema and it is our honour to have him headline Vikrant Rona. This film offers an extraordinary hero to the Indian diaspora across the world and a vicarious adventure of a lifetime. It is amazing to have Sudeepa sir’s presence and the abundant energy he has brings into the film. The first glimpse on Burj Khalifa reflected it wonderfully.”

 

Baadshah Kichcha Sudeepa says, “Much love to the Vikrant Rona team and all the people who were involved in putting together this wonderful event. The entire Indian film industry and the viewers have been very generous with the love they have showered on me over the years and I treasure it with all my heart.

Tiger Shroff’s superhit song Casanova's acoustic version features singer Raveena Mehta

After receiving immense love from his fans for his latest single ‘Casanova’; Tiger Shroff recently revealed that he will be launching an acoustic version featuring the melodious voice of singer Raveena Mehta. This song will be his first acoustic feature on his official YouTube channel which has more than a million subscribers. The teaser has already enveloped audiences around the world and people have taken to notice the chemistry between the talented duo. The music video will officially launch on the 2nd February 2020.

 

After Raveena Mehta's debut with Avitesh Shrivastava’s ‘Yaadein’, she has worked with many phenomenal artists like Rishi Rich, Rahul Jain and Rishabh Kant, and has contributed to the independent music fraternity with various songs throughout 2020. Her appearance in the teaser is breath-taking and her vocals are indeed an asset to the already super-hit song Casanova.

 

When asked by Raveena Menta about her experience collaborating with Tiger and his team, she briefly mentioned, “Tiger is an inspiration to me. I look up to his drive, vision, ability to execute all the while remaining humble as ever. He is extremely diversified and phenomenal at his art. Avitesh introduced us in the studio and the energy was incredible from the get go. It’s been a beautiful journey and I am looking forward to sharing this beautiful project with the world.”

Hasan Shah makes his Indian Pop debut with Hawa

Hasan Shah - singer, songwriter, producer and director – springs a surprised listener. The Danish multi-faceted Artist makes his debut in Indian Non-Film Music with the song Hawa, which releases today.

Presented by Sony Music India, composed and sung by Hasan Shah, with lyrics by Hasan & Ramses, the music video features him and Dunia Shagiwal. Hawa is a fun-filled and groovy take on the philosophy that life is too short to hold on to toxic relationships. The video of the song showcases a helpless boyfriend trying to get away from his obsessive girlfriend in hilarious scenarios.

About the release of the song, Hasan says, “I'm thrilled to have made my Indian Pop debut with Hawa. I believe that if you have to convey something profound, it's best to do so humorously and through music. While Hawa does have quirky lyrics and a foot-tapping melody, it also subtly shares the message that toxic relationships are just not worth it. I had the opportunity to collaborate with lovely people through the song and I can only hope that the listeners welcome my debut.”

Hasan’s Danish single Tyveri went platinum and was nominated for the best music video at the Danish Grammys.

Presented by Sony Music India, Hawa by Hasan Shah is now available on all streaming platforms.