Legacy of Lies releases on April 2 in 500 screens

Even as many other films are moving out of the race fearing the onslaught of the coronavirus –Bengaluru based Prime Originals Private Limited which also owns a OTT platform NET5 has entered into film distribution by having their first movie - Legacy of Lies starring Scott Adkins on April 2nd across India in Hindi, Tamil and Telugu apart from English, The Indian versions are called Agent MI 6.

 

“Even though we have our own OTT platform NET5, we want to release some of their action, blockbuster movies first in theatres and stream it later on their platform. We have set up distribution across India and have movies lined up for theatrical distribution with 2 movies every month. Legacy of Lies is releasing across 500 screens,” says Balwanth Singh, the moving spirit behind this novel idea. 

 

Legacy of Lies is about Martin Baxter, an ex-MI6 agent is thrown back into the world of espionage and high stakes when Sasha Stepanenko, a beautiful Ukrainian journalist, seeks his help uncovering the shocking truth about operations conducted by the Russian Secret Service. The film has been written and directed by Adrian Bol and also stars Anna Butkevich and Yuliia Sobol.

'Kaise Juda Rahein' ft. Siddharth Gupta & Eugeniya is out now

One of the most celebrated Indian music duos based in the UK, Prem and Hardeep bring to listeners a love song premised on separation. Sung by Stebin Ben and Sonna Rele and written by Kunaal Vermaa and Sonna Rele, 'Kaise Juda Rahein' is out now.

Having spent 30 years composing music, Prem and Hardeep have evergreen chartbusters such as Chandni Raatein, Mohabbatein Lootaunga, Tera Mera Pyaar, Kala Chashma and Gallan Kardi to their credit. The duo's latest composition is a refreshing take on separation and the hardships of love. Featuring Siddharth Gupta and Eugeniya, the music video of the song has been shot in the scenic locales of Maldives.

Music composers Prem and Hardeep say, “Our song Kaise Juda Rahein is about how love is tested by separation. The singers have lent their interpretation to the melody in a wonderful way. We are very excited to bring this song to the listeners.”

 

Siddharth Gupta and Eugeniya say, “There is a very loyal fan base for the kind of music that Kaise Juda Rahein has to offer. We're very excited that the song is out. We're sure that the listeners will find the song relatable and enjoy it."

 

Singer Stebin Ben says, “Prem and Hardeep have a very distinct understanding of music, which boded exceptionally well for me. My experience of singing the song was awesome. When I saw the song, I was mesmerized by the visuals as well. I'm excited now that the song is out.”

Kaise Juda Rahein is now available on all streaming platforms.

Mahi to face the biggest Agni-pareeksha in Zee TV’s Teri Meri Ikk Jindri

Zee TV recently introduced its new show, a unique love story of opposites Teri Meri Ikk Jindri that traces the love story and journey of Mahi and Jogi, who despite their starkly different personalities and outlook towards life, choose to walk together on the common path of love. Featuring television actress Amandeep Sidhu opposite popular television actor Adhvik Mahajan, the show has been receiving immense amount of love from all. The current track  in particular where Mahi was all set to happily wed Arjun (Akash Mansukhani), the perfect match found by her family definitely got viewers curious to know what would unravel between Jogi and Mahi. However, before unveiling their story, the makers have brought in a new twist where a daughter (Mahi) will be seen facing an Agni-pareeksha to fight for her innocence against her very own family.

It’s been nothing short of a tough journey for Mahi who has been crossing several hurdles the biggest being, an MMS that was shared of her and Jogi by Gulshan (Manish Verma). Just when Mahi wished to inform her family about them being framed, her worst fear came to life when her and Jogi’s videos were played at a wedding leaving her entire family stunned and ashamed of her behaviour.  While Jogi has been fighting for his innocence in a police station after being brutally beaten up, Mahi will now be facing the biggest agni-pareeksha against her own family where-in she would have just 24 hours to prove Gulshan guilty and herself innocent.

Speaking about this track, Amandeep said, “This is the most important and in fact, one of the proudest and biggest highlights of Mahi’s life. Never has it been that we have seen a daughter having to prove herself to her own family, but the upcoming track is definitely going to keep viewers hooked and captivated to know what unveils in her life. While we usually have lot of fun shooting on the sets, the particular sequence was pretty intense, and I had to really put myself in Mahi’s shoes to feel that determination and aggression to prove her worth. At a point of time the tears were actually real and despite the scenes being mentally tiring, I have really loved shooting the sequence. It’s like Mahi’s fight was like my own and I can’t wait to see the audience’s reaction to it.”

While Mahi has put forth a 24-hr challenge in front of her family, will she truly be able to prove her innocence? With Pappu ji (Manoj Chandila) constantly planning and plotting chaos in her life, will Gulshan get away this time too? Most importantly what will happen when Roopa and Bishno realize that Mahi is responsible for what happened to Jogi?

Tune into Teri Meri Ikk Jindri every Monday to Saturday at 8 pm only on Zee TV

Enjoy the Premiere of Zack Snyder’s Justice League on your TV screens with Tata Sky Showcase and Tata Sky Mobile App

Available for pay-per-view at INR 150 on Tata Sky Showcase from 19th March at 00:00 hrs and Tata Sky Mobile App from 18th March at 12:31 hrs

Zack Snyder’s Justice League has been awaited with much anticipation by fans across the globe and the wait is now over with the World Premiere today. Available only for a digital release in India and with select platforms, Tata Sky subscribers can be rest assured as the most epic battle unfolds directly in their living rooms. Subscribers can opt for pay-per-view with rental charges of INR 150, available for viewing from 00:00 onwards on Tata Sky Showcase and on Tata Sky Mobile App from 18th March at 12:31 hrs.

With a run time of 4 hours, movie buffs and fans can feast on the most thrilling battle played out with a blockbuster cast and Zack Snyder’s expert direction for an action-packed ride.

Fuelled by his restored faith in humanity and inspired by Superman's selfless act, Bruce Wayne enlists newfound ally Diana Prince to face an even greater threat. Together, Batman and Wonder Woman work quickly to recruit a team of metahumans to stand against this newly awakened enemy. Despite the formation of an unprecedented league of heroes -- Batman, Wonder Woman, Aquaman, Cyborg and the Flash -- it may be too late to save the planet from an assault of catastrophic proportions.

Ormax Media launches film campaign tracking and box office forecasting tool Ormax Cinematix in nine languages

With the audience slowly returning to movie theatres post the COVID-19 pandemic, media consulting firm Ormax Media has announced the relaunch and expansion of its film campaign tracking and box office forecasting tool Ormax Cinematix (OCX). OCX was launched in 2010 for the Hindi film industry, and expanded to cover the Hollywood sector in India in 2014. In its new avatar, OCX will track theatrical films in nine language, namely Hindi, English, Tamil, Telugu, Malayalam, Kannada, Marathi, Punjabi and Bengali.

OCX uses consumer research across India to measure the performance of upcoming film releases on three parameters: Buzz, Reach & Appeal. A statistical model uses these parameters to estimate the First-Day Box Office (FBO), a forecast of the opening day collections of all the films being tracked by the tool. Over the last few years, FBO has established itself as a highly credible currency in the film industry, with 83% accuracy since 2018.

With the expansion to regional languages, Ormax Media has reiterated its focus on regional content. Earlier this year, the company had extended its television character popularity tracking tool Ormax Characters India Loves to Tamil, Telugu, Marathi and Bengali GEC categories.

Speaking about the new version of OCX, Shailesh Kapoor, Founder & CEO - Ormax Media, said: “Ormax Cinematix has been an industry benchmark for the Hindi film industry for more than a decade, and is used by studios to take key business decisions related to marketing, distribution and acquisition of films. With an expansion into nine languages, the tool will now be available for producers across India. This expansion reiterates our commitment towards increasing our focus on language markets in India in 2021”.

 

OCX has been the film industry’s go-to tool for first-day box office forecasts over the last decade. At the time the tool hit the pause button in March 2020 when theatres were closed due to the lockdown, more than 30 studios and producers were subscribers of the tool, including Yash Raj Films, Dharma Productions, Disney, Viacom 18, Sony Pictures, T-Series, Zee Studios, Balaji Telefilms and Excel Entertainment, among others.

 

Speaking about the expansion of the tool, Gautam Jain, Partner - Ormax Media, said: “Pan-India films, which cut across languages, are an emerging trend. This year itself will see several films that will travel across languages, such as KGF Chapter 2, Radhe Shyam and RRR. Ormax Cinematix needed a multi-language expansion to keep up with this trend. With nine languages being covered now, we are confident that our first-day box office (FBO) forecast numbers will be as looked forwarded to by producers, directors and actors in the regional markets, as they have been by those in Bollywood”.