Friday Cine Entertainment Pvt. Ltd‘s “Ishq Forever” to release on 15th January 2016!!

Friday Cine Entertainment Pvt. Ltd‘s romantic comedy “Ishq Forever” starring an ensemble cast of renowned acting talents as well as fresh new faces is all set to release on 15th January 2016.

Produced by Ajay Shah, Himanshu Gandhi & Shabeer Boxwala, Ishq Forever is directed by Sameer Sippy, introducing Krishna and stars Ruhi Singh, Lisa Ray , Zakir Hussain , Chetan Pandit, Sonal Jha, Arif Zakaria , Gurpreet Singh, Kuljeet Kaur , Sachin Parikh, Denzil Smith , Mahesh Balrajand Javed Jafferi, backed by special appearances by Raza Murad and Sharat Saxena. Written by Shabeer Boxwala, Ishq Forever has music by Nadeem Saifi and Lyrics by Sameer.

‘Ishq Forever’ is a breezy rom-com in the traditions of ‘It Happened One Night’& ‘Dil Hai ki Manta Nahi’ etc. It revolves around a duo who meet in un-common circumstances, are bundled together by a nudge of destiny & are forced to undertake a journey that not only challenges their idea of themselves but in the process bringing them face to face with the force of nature called ‘Love’. 

Shot in the stunning back drop of South Africa,the story moves from the Scenic city of Hermanus through the breath taking Garden Route to the thriving buzzing city of Cape Town to culminate in a fresh new landscape where the climax unfolds.

The romantic comedy will showcase stunning visuals, where the two largest oceans of the world meet, never seen on Indian screens before providing the film a colorful & vibrant climax!!

‘Ishq forever’ is a true-blue Rom-com that will induce fuzzy eyed laughter along with gently tickling romance. 

So catch the cast in theaters on 15th January, 2016 on this romantic Journey that tugs at your heartstrings making you want to fall in love…… all over again!

STAR WARS LIGHTSABER CHALLENGE KICKSTARTS IN MUMBAI, TO BE FOLLOWED BY OTHER CITIES ACROSS INDIA!!

There are few, if any, movies in history that can claim to have an iconic status similar to that of Star Wars. With the movie - Star Wars: The Force Awakens all set to hit cinemas this Christmas on 25th December 2015 in India, the makers of the film are leaving no stone unturned to make the film the biggest Hollywood franchise ever!

A most special event - Star Wars Lightsaber Challenge took place in Mumbai with fans to mark the launch of Lightsabers, the most iconic symbols of the Star Wars saga in the country. The Star Wars Lightsaber Challenge gave Star Wars admirers with an experience like never before as they participate and master the Jedi moves themselves. Fans were in for a treat as Darth Vader, one of the most popular villains to ever haunt an audience's dreams and Stormtroopers, the elite soldiers of the Galactic Empire made an appearance before Indian fans for the very first time as a part of the Challenge!

This was the first time that Indian fans were able to experience being a part of the Star Wars saga and this experience will be extended to more fans across the country as the Lightsaber Challenge travels to other major cities including Delhi, Bangalore, Ahmedabad, Hyderabad and Pune. 

Amrita Pandey, VP and Head of Marketing and Distribution, Studios, Disney India said,  “Star Wars is one of the most loved franchises and Lightsabers are an iconic symbol of the film. It is truly an epic moment for us to have this mega launch for the Star Wars Lightsabers. For the first time in India, the Star Wars franchise icons Darth Vader and Stormtroopers are making an appearance. What’s even more exciting is that the launch will be followed by the Star Wars Light Saber Challenge, which is another fun and immersive activation around the film. We will be taking this epic event to some of the key cities in the country in order to whet the appetite of ardent movie lovers to experience the aura of Star Wars!,” says Amrita Pandey, VP and Head of Marketing and Distribution, Studios, Disney India. “To bring alive the Star Wars universe with the vast galaxy of memorable experiences and epic storylines, we've also brought in the Star Wars: Battle Pod in the country. The Pod immerses players in the excitement of epic Star Wars battles and puts that level of fun and control in the hands of the fans”, she added.

And there is more – the much talked about Star Wars: Battle Pod will be present at the venue to provide Star Wars enthusiasts with a high-speed arcade game experience set in the Star Wars galaxy. The Star Wars: Battle Pod features arcade-exclusive gameplay on a unique dome screen enveloping your entire area of sight. The game includes five stages that recreate the fiercest battle scenes from the original Star Wars trilogy. Loaded with features and unique gameplay elements, players can experience the impact of the explosions and destruction that will leave them with a sense of actually piloting and taking part in action-packed scenes from the films. Enabling the player to be surrounded by gameplay images and experiences on the dome screen, players will truly take command of the vehicles that appear in the films such as X-wings, snow-speeders, speeder bikes, the Millennium Falcon and TIE Advanced. Star Wars: Battle Pod offers a real sense of flight combat action and delivers an authentic flying experience as if players are actually sitting in the cockpit of a battle pod in the Star Wars universe.
https://www.youtube.com/watch?v=bob41EQ9ifM

Disney India is giving all Star Wars fans a chance of a lifetime- a fully paid trip to the Premiere of Star Wars: The Force Awakens, come December! Fans have to simply log on to the Star Wars Lightsaber Challenge app that's hosted on the Star Wars page on Facebook, and upload a video performing cool Jedi moves. The video with maximum likes will win a trip to the Premiere and 25 others will win Lightsabers, the ultimate ally of a Jedi! All participants will also get a Jedi Certificate which they can share on their pages and impress their friends! Fans all over India can indulge their inner Jedi and fight the dark side through this app.

Be there to feel the Force!

Eros International partners Bagpiper Soda for Marathi movie ‘Guru’

         A unique partnership across film’s content, promotions and performance,

          while delivering the message of inspiring positive change in the society

Eros International Media Limited (Eros International), a leading global company in the Indian film entertainment space today announced its one of a kind content partnership with United Spirits’ Bagpiper Soda, for the upcoming Marathi film ‘Guru’.

Starring multi-talented actor Ankush Chaudhary and the very popular television and Marathi film actress Urmila Kanetkar, ‘Guru’ will be directed by Sanjay Jadhav, based on a script by Ashish Parte. A film that dares to break the mould and take certain issues head on, ‘Guru’, is expected to go on floors by November 2015.

The Film along with its entertainment quotient aims to project a message of inspiring positive change in the society – the very purpose that Bagpiper Soda stands for. Through a unique association with Eros International, Bagpiper Soda will be an integrated partner across the film’s content, promotions and performance. Mindshare, India’s largest full service media agency, a part of GroupM, that handles the media mandate for United Spirits Limited conceptualized this association for Bagpiper Soda.

The association will see Bagpiper Soda promoting the film through a specially created TVC ad campaign with the lead actors and aligned with the basic plot of the film. The TVC will be on-air on regional Marathi channels through the production and promotion phase of the film. The movie will also include a song that resonates the film’s theme and Bagpiper Soda’s iconic message.

Commenting on Bagpiper Soda’s new venture, Debashish Shyam, Sr. VP – Marketing, United Spirits said, “Bagpiper Soda has its soul entrenched in culture and there is no bigger medium that reflects popular ethos than Indian cinema. By becoming an integral part of a film like ‘Guru’ we will be able to spread Bagpiper Soda’s message of positive change to a much wider audience and also take our long-standing relationship with cinema to the next level. We are very happy to have excellent partners in Eros and Sanjay Jadhav for this venture.”

Commenting on the association, Sameer Gogate, Chief Development Officer, Eros International Media Ltd said, “We are keen on partnering and promoting the best talent from the Marathi film industry. The association with Bagpiper Soda for ‘Guru’ will help drive the underlying message of the film which is to bring a radical change in society. ‘Guru’ promises to be an interesting journey and we are looking forward to supporting and nurturing such strong content driven films”.

Prasanth Kumar, CEO Mindshare South Asia added, “We are very excited to have conceptualized and executed this ambitious and never done before initiative of co-creating a film with an iconic marque. Our strategic partnership with Bagpiper Soda and Eros International will change the game from content revolution to a new era of content evolution.”

ABOUT BAGPIPER SODA

Bagpiper Soda is an iconic product by United Spirits Ltd., which has over the past three decades established itself as one of the pioneers in creating communication that synergizes popular culture with Indian cinema. Bagpiper Soda has a long-standing lineage of being associated with some of India’s biggest celebrities like – Shah Rukh Khan, Ajay Devgan, Sunny Deol, Shatrugan Sinha among others. Bagpiper Soda has also partnered major Bollywood movies like Satyagraha, Dabangg and Son of Sardar.

ABOUT UNITED SPIRITS LIMITED

United Spirits Limited (USL) is a subsidiary of Diageo plc which is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories. In 2013-14, Diageo plc acquired a 54.8% shareholding in United Spirits making India one of its largest markets.

Founded in 1826, USL is the largest Indian spirits company, selling around 120 m cases annually, involved in the manufacture, sale and distribution of beverage alcohol. USL produces and sells Scotch whisky, IMFL whisky, brandy, rum, vodka, gin and wine. Its portfolio includes much-loved brands such as McDowell's No.1, Royal Challenge, Signature, and Antiquity. USL now also imports, manufactures and sells Diageo’s iconic brands such as Johnnie Walker, VAT 69, Black & White, Smirnoff and Ciroc in India.

The company is listed on the BSE (Bombay Stock Exchange) and NSE (National Stock Exchange). For more information about United Spirits Limited, our people, vision, brands, and performance visit us at www.unitedspirits.in.

ABOUT EROS INTERNATIONAL MEDIA LTD

Eros International Media Ltd. (BSE Script Code: 533261; NSE Script Code: EROSMEDIA) is a leading global company in the Indian film entertainment industry that acquires, co-produces and distributes Indian films across all available formats such as cinema, television and digital new media. Eros International is part of Eros International Plc, which became the first Indian media Company to raise capital and be listed on the New York Stock Exchange. Eros International has experience of over three decades in establishing a global platform for Indian cinema. The company has a competitive advantage through its extensive and growing movie library comprising of over 2,000 films, which include Hindi, Tamil, and other regional language films for home entertainment distribution. Eros International has built a dynamic business model by combining the release of new films every year with the exploitation of its film library. For further information please visit: www.erosintl.com 

BodyPower’s Fitness Model Hunt ‘FitFactor India- Mumbai Auditions a Huge Success!!!

Winners Get a Life Time Opportunity to Compete at Asia’s largest Fitness, Sports & Bodybuilding Expo, and The BodyPower Expo 2016.

India's biggest fitness model hunt ‘FitFactor India- Auditions’ took Mumbai by storm today. Created by the Indian edition of UK’s premier health and fitness brand– BodyPower, the multi-city search aims to select the best fitness models and athletes from all over India and groom them under the guidance of expert trainers to compete with athletes on an international platform.

The Mumbai auditions witnessed a huge number of talented and budding bodybuilding enthusiasts participate in huge numbers to showcase their fitness prowess and win a chance to compete at Asia’s largest Fitness, Sports & Bodybuilding Expo- BodyPower Expo 2016. FitFactor has successfully selected gifted athletes from Mumbai who will participate in the finale expo in January, 2016.

The BodyPower team spread the BodyPower message of ‘health and fitness’ in the city and patronized youth who have the talent and spark to make it on international ground of Body Building. The event saw a detailed educational session on BodyPower and sessions by renowned International Athletes (name of the int. athletes in the city) and Indian athletes followed by the auditions by participants. Starting 3^rd October the team embarked on a nine city tour for fitness model talent hunt and educational tour.

Expressing excitement about the multicity tour and the upcoming expo in January 2016, Nick Orton, CEO of BodyPower said, “BodyPower Expo 2016 is going to be much bigger and better than ever before! We are also very excited to begin with the pan-India tour. I am happy to see aspiring athletes following their dream and participating an international platform to showcase their talent and effort with this tour.!”

The BodyPower expo is a premier event in the Wellness, Health & Fitness industry. Growing at a break-neck speed, it is already worth well over six hundred crores. It is the perfect platform for leading sports nutrition, fitness equipment, vitamins and apparel brands to promote their products and services to an audience comprising of thousands of key business decision makers, trade delegates and enthusiastic consumers from India, Pakistan, Bangladesh, Thailand, Singapore, Malaysia and UAE.

ABOUT BODYPOWER INDIA:

Bodypower India is Asia’s Largest Health and Fitness Expo and it will attract around 30,000 visitors in 2016!! Offering Bigger and Better Business, through partnerships and media of millions of consumers worldwide. For complete details-Log on to --- www.bodypowerexpo.in 

Taking place annually in January (8-10th2016) at the BEC, Mumbai, the show offers unrivalled opportunities for brands to gain exposure to thousands of health and fitness conscious individuals. With a large number of visitors from the industry, it really is, a perfect opportunity to deal directly with a retailer, gym manager, group buyer, health centre, Practitioner, PT and distributers.

Eros International & Hansal Mehta’s ‘Aligarh’ selected to open the 17th Jio MAMI Mumbai Film Festival

Eros International’s ‘Aligarh’, the latest film from National award-winning filmmaker Hansal Mehta, has been selected as the opening film at the 17^th Jio MAMI Mumbai Film Festival on October 30^th 2015. This pivotal film marks the first time that a Hindi film will open the festival since 1997, the inaugural year of the Jio MAMI Mumbai Film Festival.

 Set in a small town in Uttar Pradesh from which the film takes its name, ‘Aligarh’ is the story of a professor (Manoj Bajpayee) fired for his sexuality and a young journalist (Rajkummar Rao) who tells his story to the world. Based on true events, the film follows Dr. S R Siras, a professor at the Aligarh Muslim University who, when discovered to be homosexual, was fired from his position.  The film depicts the unlikely friendship between Dr. Siras and a reporter investigating his first big story, a relationship that will change them both forever.

 Aligarh has been selected to screen at the 20^th Busan International Film Festival in South Korea and the 59^th BFI London Film Festival, this October. This will mark the first time in almost two decades that a Hindi film will open the Jio MAMI Mumbai Film Festival.

 "I am overjoyed that Aligarh, my first film about a city other than Mumbai is the opening film of the Jio MAMI Mumbai Film Festival. This is a befitting reward for a team that has worked selflessly to make a film they are passionate about. This festival holds a very special place in my heart as it began a journey of awards for Shahid which was until then an unheralded dark horse in a year of sparkling indies. We (Eros International, my team and me) are looking forward to the night and to sharing this special film with the amazing MAMI audience," said  Hansal Mehta, who won the National Award for Best Direction in 2013 with his critically acclaimed Shahid.

 Producer Sunil Lulla, Managing Director, Eros International added, "We are delighted at the selection of Aligarh for this recognition at a significant film platform like Jio MAMI Mumbai Film Festival. This strengthens our belief at Eros International in backing the vision of directors like Hansal who tell meaningful, humane stories through their films." 

 Upon announcing the decision to open the festival with Aligarh, Anupama Chopra, Festival Director, said, “Aligarh is a powerful film that tells an important story on a sensitive subject. Hansal Mehta has a unique ability to tell uncommon human stories on the celluloid screen. Our mission is to showcase exciting and thought-provoking stories and I am sure our audience will enjoy our festival opener.”

 Hansal Mehta’s illustrious career began in television, where he directed the cooking show Khana Khazana (1993–2000) starring Sanjeev Kapoor. Mehta made his feature film debut with  Jayate (1999), which screened at the International Film Festival of India in Hyderabad as part of the Indian Panorama (1999-2000).  He followed up his debut with the cult hit Dil Pe Mat Le Yaar in 2000, and spent the next decade making feature length and short films. He is best known for his moving biopic Shahid in 2013. The film, starring Rajkummar Rao, chronicles the life of Shahid Azmi, a human rights lawyer murdered in 2010. Mehta and Rao continued to collaborate in Mehta’s next film, City Lights, an adaptation of Metro Manila, a British independent film.   

The 17th Jio MAMI’s Mumbai Film Festival will be held in Mumbai from October 29^th to November 5^th 2015. The film screenings will take place at PVR Versova, PVR Citi Mall, Andheri, PVR LP, Phoenix Mills and Regal – Colaba. To attend the festival, viewers can register online at http://in.bookmyshow.com/mami/ or visit registration counters at the festival venues listed above.

Along with Chairperson Kiran Rao and Festival Director Anupama Chopra, the members of the new Board of Trustees of MAMI are Filmmakers Farhan Akhtar, Karan Johar and Vikramaditya Motwane, Actors Riteish Deshmukh and Deepika Padukone, Mr. Anand Mahindra, Chairman & MD, The Mahindra Group, Mr. Ajay Bijli, Chairman and MD, PVR Ltd, Mr. Siddharth Roy Kapur, MD, Disney and Mr. Manish Mundra, Founder and CEO, Drishyam Films. These eminent personalities, outstanding achievers in their respective fields, are bringing together their expertise and experience to give Mumbai and India a bigger, better and even more exciting 17th edition of the Jio MAMI Mumbai Film Festival.

Jio MAMI VISION 2015

The Jio MAMI Mumbai Film Festival is an inclusive movie feast. We showcase the latest cutting-edge independent cinema, cult international films and art house fare alongside genre movies from Bollywood and Hollywood. We offer the best of world cinema to the people of Mumbai and the best of Indian cinema to the world. The festival is run by the Mumbai Academy of Moving Image, popularly known as MAMI. This is a space where we revel in the sheer pleasure of cinema, the joy it gives us and the way it enhances our lives. Our goal is to nurture and ignite a passion for movies. We want Jio MAMI to be shorthand for excellence in cinema.

ABOUT Jio MAMI

Mumbai - the financial capital of India is also the epicentre of the Indian film industry. The city plays such a major role in production and dissemination of Indian films and television programs that it is widely known by its acronym 'Bollywood'. In 1997, a group of film industry stalwarts headed by late Hrishikesh Mukherjee founded the Mumbai Academy of Moving Image (MAMI) as a not-for-profit Trust. Their main objective was to organize an annual International Film Festival of which the film industry and the country could be proud . MAMI has been organizing the festival for the last 16 years and aims to foster a climate of good cinema. MAMI engages people from all walks of life across the city and country who enjoy and love good cinema. It is Mumbai’s only film festival that is entirely created and run by film professionals and a group of members from corporate India. Appreciation of good cinema, stripped of all the limiting labels of art and commercial, can only come about through exposure to the best of films the world has to offer. The Festival is the first step in that direction.

In their Mission Statement in 1997, the MAMI Board of Trustees said, "We feel it is the need of the hour to disseminate and inculcate good cinema among Indian audiences. The only way to achieve this is to celebrate cinema by hosting an International Film Festival in Mumbai, India's film and entertainment capital. MAMI (Mumbai Academy of Moving Image) is committed to start Mumbai's first independent international film festival organised by practicing film makers."

For more information on the 17^th Jio MAMI Mumbai Film Festival scheduled to be held from 29th October- 5th November 2015, do visit our MAMI Website, Twitter handle, Facebook Page, Instagram and YouTube as follows: 

Website: www.mumbaifilmfestival.com

#JioMAMI2015

Twitter: @Mumbaifilmfest

Facebook: /MumbaiFilmFestival

Instagram: /mumbaifilmfestival

YouTube: Mumbai Film Festival