Anand Oberoi of Oberoi IBC is bringing together Dabboo Ratnani to shoot Brand Ambassador Sunny Leone for IARRA sunglasses. The campaign shoot took place at Filmistan Studios, Mumbai.
Anand Oberoi, who is a Chief Brand Coach for many an Indian brand and has helped them grow from strength to strength. Says he, “Oberoi IBC is a full service advertising agency with the mission to play the role of India Brand coach by teaming up with the visionary and enterprising entrepreneurs to empower the brands of India.” Over last 20 years, Oberoi IBC has built over 400 brands of the likes of Priya Gold Biscuits, Flair Pens, Lalqilla Basmati, Zed Black Agarbatti and Kayam Churna among others. “The idea is to give brands a solid identity and recall in the consumers’ mind,” says Oberoi.
IARRA is a budding brand of high fashion and high quality eyewear in India, helmed by Deepak Agrawal and Hiren Meghan, and the current campaign of IARRA is the result of their passion and devotion to give the brand a platform to fly in the fashion market.
Using a catchy tagline, Anand Oberoi has enabled the current campaign to garner youth eyeballs. “The brand is a young, high fashion brand and hence it urges the youth to "Be Negative” to the social evils of the society which symbolizes the feature of the sunglasses that are 100 per cent polarized and hence negative to the harmful UV rays of the sun,” he avers