‘Super K’, a 3D CGI animation film, produced by Shemaroo
Entertainment Ltd. will premiere
exclusively on Yahoo! Movieplex, the premium video destination of Yahoo! India,
on November 11. This is the first ever exclusive online
release of the kids’ animation film in India. ‘Super K’ (www.superkloud.com) is a 95-minute full-length super-hero film with an
interesting mix of action, comedy and fantasy. It is primarily targeted children and will be exclusively available on Yahoo! Movieplex to all users in
India for free.According to a recent I-cube report, almost half a million Indian
Internet audience is pre-teens, of which 75% access the Internet 2-3 times a
week. This reflects an emerging trend with children coming to the Internet
extensively to consume content. In order to tap into this growing consumption of
online video content, Shemaroo Entertainment, an established
integrated media content house, has partnered with Yahoo! India exclusively to provide the launch platform for its latest animated
movie. This is a win-win for the audience who are seeking the latest in
entertainment experiences and content, and also for Shemaroo Entertainment
which is able to reach out to the vast and growing Internet user base in India,
anytime, anywhere and across multiple devices. Talking about the association, Mr.
Jai Maroo, Director, Shemaroo Entertainment Ltd.,said, “An online premiere is revolutionary in
the world of animation movies in India, and particularly timely since children
today are spending significant time on the Internet. Shemaroo has always been
at the forefront of the shift to on-demand digital entertainment and we are
happy to cater to this ever increasing online audience. We are constantly
innovating with all our digital platform partners to increase the overall
digital content consumption pie. This tie-up with Yahoo! is one more such
pioneering step in that direction.”According
to Vishal
Maheshwari, Head - Mobile and Business Development, Yahoo! Asia Pacific, “As the premier digital media company and a leader in
online entertainment, Yahoo! is committed to offering premium video content
with a best–in-class user experience. Premiering a movie exclusively on the
Internet is unprecedented in the Indian film industry. We are delighted to
partner with Shemaroo Entertainment and provide a clutter-free, trusted online
environment to deliver their valuable content to the Indian Internet audience.”With the tagline, ‘Some Heroes are born while Super K was
created’, the film features a “created” super hero and a goof-up
causes him to turn out to be a freak, unable to control his powers. The story
of ‘Super K’ explores his magical escapades in Dreamzone, with an interesting
mix of action, comedy and fantasy. As Badmess along with the evil Dr.
Ozox plan to take over Dreamzone, ‘Super K’ has to team up with his friends and
also learn to control his powers. Super K is created
with powers of all clouds for fulfilling his father’s ambitions of becoming
King of Dreamzone. Blessed with abilities beyond his control, brave and
charming but called a freak, will he
be able to change his destiny??According to ComScore, August 2011, Yahoo! Movies is the #1 Movies site with 5.1 million
users. “Movieplex” (movies.yahoo.in/movieplex), a premium video destination
allows users to enjoy full-length licensed movies for free through the Internet.
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