Priyanka Chopra now joins 100 cr Club!

While there has been much talk on the big boys of bollywood getting into to the much coveted 100 crore club, there has been little talk of the female 100 crore club of Bollywood.  It becomes relevant in the light of the fact that  off late it has become evident that girls of bollywood are adding to the commercial value of a film like never before.
A look at the female 100 crore club throws an interesting landscape. Kareena Kapoor leads with 4 hundred crore films ( 3 idiots, bodyguard, golmal 3 and Ra.One), Priyanka Chopra is closing in on Kareena with two back to back 100 crore plus films ( don 2 and Agneepath). Katrina and Deepika Padukone, though in the top league of heroines are absent from the club.
There are other heroines who are relatively less serious players in the Bollywood hierarchy but are present in the club. Asin and Kajal Agrawal are the two of them.
100 crore has become a definition of widespread success in the business and has emerged recently a measuring parameter of sorts.
While conventionally it’s the guys who take ownership of commercial success but slowly success is also being attributed to girls.
Advertisers and Brand managers are also keeping a tab on the hundred core club. Kareena’s brand value showed a jump after being part of 100 crore films.
Now Priyanka with her back to back biggies has registered a strong presence in the 100 crore club. For advertisers it means wide reach and a certain mass of people consuming the celebrity.