With
this innovative service, Airtel mobile customers across India can receive LIVE
audio visual feed from their favourite religious shrines – thus allowing them
to follow their faith anytime, anywhere
Shemaroo Entertainment
Ltd., a leading content provider and aggregator, today announced that it has
provided the technology backend and user interface for the launch of Airtel
mDivine --- a unique interactive service that allows Airtel mobile customers
across India to receive LIVE audio visual feed from their favourite religious
shrines – anytime, anywhere. Airtel mobile customers can now leverage this
innovative service powered by Shemaroo to follow their faith through their
mobile phones and subscribe to Airtel mDivine by visiting the Airtel mobile WAP
site --- services offered Live Darshan, Aarti,
Shabd, Hamd, Mass ceremonies etc. Recorded content from around 500
shrines and LIVE feeds from more than 20 shrines (like Shirdi Sai Baba,
Hazi Ali and Sheesh Ganj
Gurudwara) from across India are also available on Airtel mDivine.
‘Airtel
mDivine’ is a complete
interactive service where customers can not only create a playlist by tagging
their favourite devotional videos but also share this content with their friends
and family via SMS. Using a simple user interface provided by Shemaroo,
customers can also search for a video through deity filters or on the basis of
parameters such as popularity, latest and user ratings. The unique service can
work as a guide towards helping customers learn more on related informative
videos e.g. how to reach a particular shrine, prayer timings etc. Additionally,
Airtel mobile customers can also use this service to download their favorite
devotional wallpapers, animations & ringtones from this WAP portal.
Together, Shemaroo and Airtel offer
a host of devotional service offerings for religious or spiritual customers to
follow their beliefs. in India is available on this platform. Shemaroo also runs
a devotional service on Airtel DTH – iDarshan
that is a 24-hr devotional interactive service for Airtel Digital TV
customers.
Shares his thoughts on the occasion,
Jai Maroo,
Director, Shemaroo Entertainment said, “Devotional content on mobile has
been always a popular category. There is a large chunk of population who
subscribe to it on their hand sets. Airtel mDivine is one stop shop for Airtel
mobile customers to watch live feeds of their deities, share them with friends
or create their own playlists. As a content house, we are constantly working
with Airtel to bring in innovation in our offerings and set new trends in the
industry - and Airtel mDivine is just another step in the direction.”
Airtel iDivine service can be
accessed from URL: http://airteldivine.shemaroo.com. Airtel mobile customers
can also SMS 'Divine'
to 54321 to
receive the link on their mobile phones and start accessing their favourite
devotional content.
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