BRITAIN’S BIGGEST EVER DJ/PRODUCTION TRIO
‘ABOVE & BEYOND’ TO CELEBRATE DIWALI IN INDIA THIS NOVEMBER 10th WITH LANDMARK 450TH BROADCAST OF THEIR LEGENDARY RADIO SHOW ‘TRANCE AROUND THE WORLD’
Highlights At A Glance:
· TATW 450 will be the biggest night in Indian music history.
· Submerge & Anjunabeats to unite dance music fans from across the world
on Indian soil
· Expected global audience of over 30 million
· TATW 450 will be a social media blockbuster, showcasing India on a global scale
· The tipping point for dance music in India
· Venue still being finalized
This November 10th, India’s largest electronic dance and music promoter, Submerge is staging the biggest music event India has ever seen. UK dance superstars Above & Beyond, one of the most widely beloved and well-respected acts in the history of electronic music, are bringing their landmark radio show, Trance Around the World, to India. An event of this scale has never happened in this country before. Over 30 million fans will listen to the show via radio and an Internet stream. Thousands more from across the Middle East, Asia and beyond are expected to make the trip to India to celebrate Diwali with Above & Beyond. It’ll be a night with global implications, carrying the music of Above & Beyond – and the sights and sounds of India – to the entire world.
To celebrate Trance Around the World’s 450th episode, Above & Beyond will perform an electrifying live concert for Indian fans. The 6-8 hour show will also feature sets from some of the most exciting names in electronic music, all hand-picked from their forward-thinking label family of Anjunabeats and Anjunadeep.
The prestige attached to TATW 450 is so powerful that fans in several countries were running social media campaigns aimed at persuading Above & Beyond to stage the show on their soil. The attention generated by a TATW show is massive. TATW 450 will be a social media event of blockbuster proportions. TATW 350, broadcast from Los Angeles, sold out minutes after the show was announced. It became the #1 trending topic on Twitter.
TATW 400, broadcast from Beirut, also became the #1 trending topic on Twitter, while the official film for TATW 400 demonstrated to people everywhere the vibrancy and passion for music in modern day Beirut. TATW 450 will create connections and conversations between fans all over the world, and the level of online activity will push TATW – and India – to the attention of anyone who uses Twitter on the day of the show. It will showcase the country’s development to the world.
The venue and line-up up will soon be released, along with details of all the ways you can get involved in this event. To sign-up for priority access to tickets and advance information on every aspect of the show, head to: apps.facebook.com/tatwindia
On the occasion, Nikhil Chinapa, Director, Submerge, states, “I’m incredibly proud to be bringing Above & Beyond to India for TATW 450. The magic of Above & Beyond is that they’re able to create authentic, emotional experiences that genuinely touch people on a personal level. Their music is so beautiful and profoundly affecting that it can move people to tears of joy. TATW 450 will be the biggest night in Indian music history. Thousands will travel to India to attend, millions more will listen in via the radio and the Internet, and the sights and sounds of India will be carried to the world.”
Speaking from across the globe, Paavo from Above & Beyond elaborates, "India, its people and music have always had a special place in our hearts. Not only does the dance music culture span thousands of years there, we've witnessed an incredible growth of the electronic music there since we first started Anjunabeats. TATW450 will be broadcast the country that was the starting point for everything we do. Let your friends know, join us online, and together in India we'll all make this our biggest global celebration to date."
Trance Around the World, Above & Beyond’s weekly radio show, attracts more than 30 million listeners per week, making it one of the most popular and longest-running music radio shows currently airing. TATW is heard in 35 countries in six continents via 237 FM stations. TATW is a global phenomenon that has profoundly affected millions of lives. Above & Beyond fans are so devoted to the group that some have tattooed the group’s logos and lyrics to their skin – a permanent reminder of Above & Beyond’s musical power. Above & Beyond are embedded at the heart of their listeners’ lives. Their shows are immersive, interactive, and potentially life-changing. They’ve helped one fan propose to his girlfriend during a show, while at another event, a couple renewed their wedding vows.
Above & Beyond chose India as the site for TATW 450 because of their long-standing connection to the country. The group has always had a soft spot for India – their record label, Anjunabeats, is named after the famed Anjuna beach in Goa - and many observers believe that this event will be the tipping point for dance music here, serving as a platform to launch dance music into mainstream consciousness.
NOTE TO EDITORS:
Above & Beyond is: Jono Grant, Tony McGuinness, and Paavo Siljamäki, a trio of DJ/producers who have revolutionized the world of electronic music. Known for their melodic compositions and emotional lyrics, Above & Beyond has been creating dance music for over a decade. They’ve been called “The Biggest Electronic DJing And Production Collective The UK Has Ever Produced” by dance music bible DJ Magazine, while their latest album, Group Therapy, hit #1 in both the UK and US dance charts. It was called “the artist album of the year” by Mixmag.
Nikhil Chinapa, Hermit Sethi and Pearl, the three directors at Submerge, aim to create electronic music experiences that change lives. Submerge events connect fans with their music idols. Over the years, Submerge has built the Indian club scene by bringing some of the biggest names in global dance music to India, including: Armin van Buuren, Axwell, Fatboy Slim, Gareth Emery, Markus Schulz, Mark Knight, and Sander Van Doorn.
कोई टिप्पणी नहीं:
एक टिप्पणी भेजें