Yash Raj
Films
to
Release Next
Installment of India’s Blockbuster
Action
Franchise in
IMAX®
Theatres
Mumbai, September 21, 2012 – Yash Raj Films Pvt. Ltd., India’s largest film
studio and IMAX
Corporation (NYSE:IMAX; TSX:IMX) today announced that the action thriller
DHOOM:3, the next offering from YRF from
the most popular franchise in the Indian film industry, will be digitally re-mastered
in the immersive IMAX
format
and released
in IMAX® theatres across India and select global locations
next year. The film marks the first Indian local-language
production to be released in IMAX. The Company currently has 14 IMAX
theatres open or contracted to open in India.
From producer Aditya Chopra and
director Vijay Krishna Acharya, and starring Aamir
Khan, Dhoom:3 is the next installment in
one of the most
famous franchises in Indian box office
history. Also starring Abhishek Bachchan, Uday Chopra and Katrina Kaif, the film tells the story of
the adventures of Jai
Dixit, a no-nonsense cop, and his scatterbrained
partner, Ali. The success of Dhoom and
Dhoom:2 have established this as
Bollywood’s pre-eminent franchise.
Speaking about this collaboration,
Yash
Chopra
said, “IMAX has always symbolised high
quality film entertainment and experience and this vision of the company works
very well with the ethos of YRF which has been synonymous with Indian film
entertainment over the last four decades. We are indeed happy to announce our
association with IMAX for the additional release of DHOOM:3 in this exciting format next
year. Added to the anticipated thrill that the film promises, this IMAX
experience will give it an all new edge of the seat dimension altogether. We
look forward to closely working with their team over the coming
year.”
“Our network growth in India has
reached a point
where we're now able to present
local-language films in IMAX, which is paramount to our success in the
region," said
Greg
Foster, Chairman and
President, IMAX Filmed Entertainment. “We’re very excited to
begin this partnership with Yash Raj Films and
look forward to
working with director
Vijay Krishna Acharya and Yash & Aditya Chopra on this highly anticipated Bollywood blockbuster. With its riveting action set pieces, global locales and stunning visuals, Dhoom:3 is an ideal film to take advantage of
our immersive
format as
we begin our
initiative with Indian-language/Bollywood
films.”
The IMAX release of Dhoom:3 will be digitally re-mastered
into the image and sound quality of The IMAX Experience® with proprietary IMAX
DMR® (Digital Re-mastering)
technology. The crystal-clear images coupled with IMAX's customized theatre geometry and
powerful digital audio create a unique environment that will make audiences feel
as if they are in the movie.
About
Dhoom:3-DHOOM:3, the next offering from Yash Raj
Films from the most popular franchise in the Indian film industry, is already a much awaited media event of 2013 and
the film is anticipated to experience one
of the largest theatrical releases worldwide ever seen by an Indian
film. With a stellar
star cast, the film aims to set a new benchmark amongst action films in Indian
Cinema.
Once again the franchise will
introduce a new modus
operandi as it follows the path of
police inspector
Jai Dixit (Abhishek Bachchan) and his lovable sidekick, Ali (Uday Chopra), in their characteristic fight against crime. This time they come up against
the charismatic and
versatile, Aamir Khan,
who will take up the
mantle of the
anti-hero and carry
DHOOM:3 into hyper drive.
About Yash Raj
Films-Yash Raj Films is the leading player in the
Indian film industry and the country’s premier independent Studio conglomerate.
The Company’s core lies in the production and distribution of some of the
industry’s highest grossing films. With offices also in New York, London and Dubai, YRF handles the global
distribution of its own films. The Company also has its own music and home
entertainment labels, design cell and post-production facilities, internet,
digital, merchandising, licensing, marketing and talent management divisions, as
well as in-house units focused on the creation of television software, ad films,
and music videos. YRF also has its own state-of-the-art fully integrated Studio,
producing a slate of films annually, and thus making it an integral part of the
entertainment business in India. It has also recently set up a
youth films division, Y Films focused on making films on the youth and
become the key platform for giving opportunities for new talent. The Studio also
announced its foray into the International space, YRF Entertainment, which has
already completed its first project, “The Longest Week” and has announced its
next project, “Grace of Monaco”.
About IMAX
Corporation-IMAX Corporation is one of the
world's leading entertainment and technology companies, specializing in the
creation and delivery of premium, awe-inspiring entertainment experiences. With
a growing suite of cutting-edge motion picture and sound technologies, and a
globally recognized entertainment brand, IMAX is singularly situated at the
convergence of the entertainment industry, innovation and the digital media
world. The industry's top filmmakers and studios are utilizing IMAX theatres to
connect with audiences in extraordinary ways, and as such, the IMAX network is
among the most important and successful theatrical distribution platforms for
major event films around the globe. The Company's new digital projection and
sound systems - combined with a growing blockbuster film slate - are fueling the
rapid expansion of the IMAX network in established markets such as North
America, Western Europe, and Japan, as well as emerging markets such
as China and Russia. IMAX deliver the world's best
cinematic presentations using proprietary IMAX®, IMAX®
3D, and IMAX
DMR® (Digital Re-Mastering)
technologies. IMAX DMR enables virtually any motion picture to be transformed
into the unparalleled image and sound quality of The IMAX Experience®. IMAX is headquartered in
New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing. As of June 30, 2012, there were
663 IMAX theatres (529 commercial multiplex, 20 commercial destination and 114
institutional) in 52 countries.
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