The release of upcoming film Makkhi is setting new records with its marketing and promotional activities. For the first time in the history of Indian Cinema a full length film has been shown to select audience and media across 30 cities of the country, that too 7-10 days prior to its release.
Unlike other films where its makers screen their film to friends and family only, that too few days prior to its release, the makers of Makkhi- directorS.S. Rajamouli, producer Sai Korrapati and D. Suresh Babu and its distributors Reliance Entertainment’s belief in the films content has made them implement a break thorough idea to open the film to audience and media 10- 7 days prior to its release.
These screenings are being not only in metro cities such as Mumbai, Delhi, Kolkata, Bengaluru but also cities such Pune, Ahmedabad, Indore, Nasik, Nagpur, Lucknow, Noida, Jaipur ad even places such as Amravati, Shimla, Kanpur, Gorakhpur amongst several others.
Commenting on this initiative a source close to the team says, “After the screening of Makkhi in Mumbai and Delhi, the word of mouth spread almost instantly and there was tremendous demand for preview screening from the multiplexes across various cities of India. This film is appealing to people pan India, across age groups, strata and gender. The film has already done phenomenally well in other Indian languages and the makers are hopeful of repeating the success in its Hindi version too.”
Having successfully reached to an audience in 1103 screens in India with its Telugu, Tamil and Malayalam versions, the film’s Hindi release would further augment its reach nationwide which is being released as ‘Makkhi’.
‘Makkhi’ is the story of Jani (Nani) and Bindu who are in love but never communicated their feelings to each other and continue to enjoy their unexpressed love. Sudeep, a billionaire and a powerful businessman gets attracted to Bindu and wants to own her for his pleasure, but he realizes that she is in love with Jani, which upsets him. When Bindu wants to express her love to Jani, Sudeep murders him. Jani is reborn as the fly and attempts to fight Sudeep’s proceedings towards to Bindu, but his efforts go in vain. The fly convinces Bindu that he is Jani and they team up to take the revenge.
‘Makkhi’ is the story of Jani (Nani) and Bindu who are in love but never communicated their feelings to each other and continue to enjoy their unexpressed love. Sudeep, a billionaire and a powerful businessman gets attracted to Bindu and wants to own her for his pleasure, but he realizes that she is in love with Jani, which upsets him. When Bindu wants to express her love to Jani, Sudeep murders him. Jani is reborn as the fly and attempts to fight Sudeep’s proceedings towards to Bindu, but his efforts go in vain. The fly convinces Bindu that he is Jani and they team up to take the revenge.
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