Vh1 India has added yet
another feather to its cap! The English entertainment channel has one more
reason to celebrate after being awarded the ‘Best Media
Youth Brand’ at the Pitch Youth
Marketing Awards 2012!
The awards that were held in New
Delhi on October 12, saw some of the most prominent members of the entertainment
industry come together. Vh1 India, which had been nominated in the “Best Media
Youth Brand” category with over 100+ entries, emerged the winner!
Celebrating the success of this
achievement, Ferzad Palia,
Sr. Vice President and General Manager – English Entertainment, Viacom18 Pvt.
Ltd, said, “While we
don’t work for awards, it is truly heartening to be recognised for the effort
that the team at Vh1 puts in. We are honoured and elated to win appreciation in
the form of this award. A big shout out to everyone for their love and
support!”
True to its philosophy, Vh1 has
always engaged its audiences not only through their programming content but also
through various on-ground activations. Aiming at enhanced audience interactions,
Vh1 also continues to associate with hangout spots frequented by the youth.
These and many more innovative marketing initiatives have been a big hit with
the fans helping the channel to maintain a leadership position in the
genre.
The Pitch Youth
Marketing Summit & Awards aims to highlight the marketing initiatives around
youth that have been an exceptional success. Through this initiative, they
showcase brands which have redefined the youth marketing space through their
innovative ideas. Unlike other conferences which host panel discussions on broad
topics, Pitch Youth Marketing Summit aims to host detailed marketing case-study
presentation by leading international and Indian marketers.
कोई टिप्पणी नहीं:
एक टिप्पणी भेजें