The much
awaited 15th IIFA Celebrations have kick started in Tampa Bay,
Florida and day 2 of the Videocon DDB IIFA Weekend saw Myntra.com presents IIFA
Rocks. Dedicated to the best of fashion and music, the event was held at the
Tampa Convention Centre. The evening witnessed leading avant garde fashion
extravaganza by leading designers as some of Bollywood’s beauties walked the
ramp for them. A host of musicians came together to be part of the gala event.
Packed to capacity,
the stunning Tampa Convention Centre provided an elaborate setting for the
evening. Hosted by Gauhar Khan and Vivek
Oberoi, the fashion segment opened with a show by Manish Malhotra in
association with Mijwan Welfare Trust. Sonakshi Sinha and Anil Kapoor walked
the ramp as showstoppers. American Indian designer Amita Bal followed with Miss
America 2014 Nina Dalvur as the showstopper. The segment closed with a special IIFA
Collection by Vikram Phadnis for Vishal Fashions. Called ‘Nazakat’, the
collection was inspired by femininity with Malaika Arora Khan and Yami Gautam as
showstoppers.
Special personalities from Tampa Bay also
strut the ramp in gorgeous Indian attire. They included Drs. Kiran &
Pallavi Patel; Mr. Santiago Corrada, CEO & President, Visit Tampa Bay; Donna Lancaster, an advocate for victims of
human trafficking; Manish Khardo, a volunteer tutor for junior and high school
students; Antonio DeSousa, a hospitality employee at the downtown Hilton; Linda
Hess, a community advocate; Jim Morgan, who works with non-profits;
Hillsborough County Sheriff's deputy - Steve Donaldson, creator of Officers for
the Homeless; Mary Myles, a mental health care advocate; and Naren Rama
Krishna, who started a program in India to help girls with their education.
IIFA Rocks also
witnessed performances by Monali Thakur, Bhoomi Trivedi & Ankit Tiwari and
Ravi Drums. The evening concluded with a soulful performance by Rahat Fateh Ali
Khan.
Bollywood stars
pulled out all the stops on the carpet, where they were greeted by frenzied
fans. The ‘Green Carpet’ at IIFA Rocks! saw stunning beauties – Priyanka
Chopra, Bipasha Basu, Sonakshi Sinha, Gauhar
Khan, Nirmit Kaur, Aditi Rao Hydari, Govinda, Anil Kapoor, Ritesh Deshmukh,
Tushar Kapoor, Aftab Shivdasani and Vivek Oberoi among many others.
Some of the key
partners of the IIFA US celebrations are: Videocon d2h, Tata Motors, Freedom
Health Insurance, Lava Mobile, Visit Tampa Bay Visitors and Convention Bureau,
Visit Florida, Enterprise Florida, Hillsborough County Florida, Tampa Bay Trade
and Protocol Council, Tampa Hillsborough Economic Development Commission, Jammu
& Kashmir Tourism, Arise, Vishal Fashions, UST Global, Myntra.com, FedEx, LT Foods – Daawat and Royal,
Bishwa Bandhan for Cerebral Palsy, Ambuja Neotia Group. Other support partners
include Mosaic, Patina Solutions and Tampa Steel Erecting Company, Tampa
International Airport, Port Tampa Bay, Tampa Bay Business Journal and Tampa Bay
Times.
xxx
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