Airtel
Digital TV, the DTH arm of India’s
largest telecommunications provider Bharti Airtel, and Shemaroo Entertainment
Limited, India’s leading entertainment content house,have come together to
launch SadabaharHitz – a collection of classic Bollywood movies and music.
Available at a nominal fee of Rs39/- per month, this ad free service can be watched on
channel number 164 on
Airtel Digital TV. To activate the service, Airtel Digital TV customers will
have to simply give a missed call to 9109424242
Hiren Gada - Director, Shemaroo Entertainment Limited,
said “We are glad to launch SadabaharHitz– a service that showcases evergreen
films and songs on a platform like Airtel Digital TV, one of the most popular
DTH players in our country. The service is targeted to bring to the audience,
quality films and soulful songs that will not only be appealing to mid and
older generation but also will give youth an opportunity to reconnect with the
era. There are not many options available for people who want to watch such
movies on TV. Our service will cater to their need. SadabaharHitz is an
endeavor to bring to our audience best of the classics that they can relish
with friends and family.”
S.Sriram, CMO – Airtel Digital TV added, “At Airtel
Digital TV, we are constantly looking to deliver a content rich TV viewing
experience to our customers. We are delighted to partner Shemaroo for the
launch ‘SadabaharHitz’, a content library of hit Hindi movies and songs from
yesteryears. We believe that this platform is a worthy addition to our existing
set of services and will help us deliver a more tailored customer experience at
a great price”.
About Airtel digital TV
Airtel digital TV is a leading national DTH service
provider offering MPEG4 & DVBS2 – currently the most advanced digital
broadcasting technologies available in the world. The company offers both standard
and high definition (HD) digital TV services with 3D capabilities and Dolby surround sound
and is backed by a 24X7 customer care. With 520 channels & services including 51 HD channels & services, 4 international channels and 5 interactive services, Airtel Digital
TV has introduced many firsts to the segment including a universal remote,
several unique interactive applications, multi lingual EPG, and integrated
anytime, anywhere recording through mobile and web. With the launch of the SD
recorder set-top box, Airtel Digital TV is now the only DTH player in the
country to offer recording on all types of set-top-boxes. Airtel Digital TV had
over 11.7 million
customers as on March 2016. To
know more please visit, www.airtel.in/digital-tv
About Shemaroo Entertainment Ltd
Shemaroo Entertainment Ltd (BSE Scrip Code: 538685; NSE Scrip Code: SHEMAROO) is
among few entertainment companies that has hallmarked several pioneering
efforts with its innovative and out- of-the- box thinking. Founded in 1962, Shemaroo Entertainment Ltd is an
established Filmed Entertainment “Content House” in the country, active in
Content Ownership, Creation, Aggregation and Distribution with a large content
library of over 3000 titles.
Shemaroo is engaged in the distribution of contentfor
satellite channels, physical formats and emerging digital technologies like the
Mobile, Internet, Broadband, IPTV and DTH among others. With its partnership
with the major telecom operators and other digital media platforms, Shemaroo is
at the forefront of the digital age. The company has also tied up with many
content providers across the country. The “Shemaroo” brand today is synonymous
with quality entertainment in the Indian entertainment eco system. For further
Information, please visit www.shemarooent.com
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