Eros International Plc
(NYSE: EROS) (“Eros”), a leading company in the Indian film entertainment
industry, today announced a strategic partnership between its cutting edge OTT
digital platform, Eros Now and Micromax Informatics Limited, one of the world’s
leading handset manufactures, to bring endless entertainment to Micromax
consumers.
The growth of fast and
reliable internet, and access to affordable big screen smartphones and handheld
devices, has led India to the cusp of a digital revolution. According to
Deloitte, an average mobile web user in India consumes 102 minutes of mobile
media. Of the total time spent on digital media by young people, about 21% is
spent on audio and video entertainment. With monthly spending on digital
entertainment consumption expected to grow by 2.5 times by 2020, it is clear
that consumers today are seeking easy access to high quality entertainment
content on-the-go.
Commenting on the
association, Rishika Lulla Singh, CEO Eros Digital said, “We are extremely
pleased to partner with Micromax to offer our collection of movies, music and
more. With this partnership we will be expanding our ability to provide
entertainment on-the-go, anywhere and anytime to Micromax’s 3.5 million monthly
users. Joining forces with one of the world’s leading smartphone manufacturers
provides us with another opportunity for exponential growth.”
Micromax’s services
portfolio has been built to offer a convenient and exceptional digital
experience to its consumers. With this partnership, the Eros Now app will be
preinstalled into Micromax’s latest smart phones to showcase Eros Now’s extensive
repository of Bollywood films, music, originals and regional content. For
millions of users who look for great Bollywood and regional language content,
this partnership simplifies the task of discovering great content anytime,
anyplace, on a device of their choice.
Mr. Vikas Jain,
Co-founder, Micromax Informatics Limited, said, “We are extremely excited about
this partnership, as it promises to make the digital content from cinema,
movies and videos available to our urban
and rural customers. Beyond urban cities in India, Micromax has found mobile
internet to be one of the most favored connectivity options in rural cities.
This tie up helps us to enhance the experience for our customers beyond
hardware specifications. The rich content library of Eros promises to become a
part of the daily digital consumption of our customers.”
Micromax smartphone
users can choose their subscription package (Rs.49 pm or Rs.99 pm) for a
duration of their choice ranging from one month to a year. Users will have access
to unique content on Eros Now, with subscriptions offering a range of exciting
features, such as viewing content offline, full-length movies, thematic curated
playlists, watch-lists, regional language filters, video progression as well as
English and Arabic subtitles to offer the best video viewing experience to
users. Music-lovers can also enjoy individual music tracks and music video
playlists using the app.
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