Eros Now, the
cutting-edge over-the-top (OTT) Bollywood entertainment platform owned by Eros
International Plc (NYSE: EROS), announced today that it is now available on the
LycaTV platform. LycaTV is the world’s largest over-the-top (OTT) ethnic
entertainment provider.The launch of Eros Now will provide LycaTV customers with
access to the world’s largest collection of premium Indian entertainment with
hundreds of titles in several languages. This development further enhances
LycaTV’s offering to customers, particularly across its Indian consumer base.
The service will be included in Tamil, Sinhala and African packages and will be
available for a small additional fee in others. Rishika Lulla Singh, CEO, Eros Digital, says, “We are
delighted to announce the expansion of Eros Now’s into additional media
platforms through our association with a leading ethnic content provider like
Lyca TV. With this association, we continue
to amplify our presence across top streaming services by showcasing a
compelling array of Bollywood and regional language content and reinforcing our
reach to our subscribers.” Lyca Group Deputy Chairman Prem Sivasamy said, “We are
delighted to be launching Eros Now across the LycaTV platform, bringing our
extensive customer base enhanced access to a wide range of popular channels and
TV shows. This development further demonstrates Lyca Group’s continued
commitment to providing our customers with access to their communities back
home.”
LycaTV, part of the Lyca Group, delivers a broad range of
international TV shows across multiple devices. The platform caters to a wide
range of major ethnic communities, streaming over 450 channels – more than any competitor
– in over 25
languages. LycaTV can be viewed via television, desktop, mobile or tablet.
Eros Now offers a wide array of entertainment from music
to movies and television content across languages. Eros’ vast movie library
consists of Bollywood blockbusters including its latest super hits like
Housefull 3, Dishoom,
Happy Bhaag Jayegi, Bajirao Mastani and Bajrangi Bhaijaan.
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