Aditi Rao Hydari awarded Style Icon of the Year at the Asia Spa Awards

Celebrating the best in luxury and wellness , the Asia Spa Awards 2017 , also honored the names who exemplified what it meant to be leaders in the lifestyle , beauty and fashion space.Always a trendsetter ,Aditi Rao Hydari walked away with the award for Style Icon of the Year, at the Asia Spa Awards held at St Regis, Mumbai.The gorgeous star who never fails to make breathtaking appearances , has always made it to the biggest fashion and beauty lists in the country.It was only recently that Aditi Rao Hydari drove her fans into a frenzy with her look in Mani Ratnam's Kaatru Veliyidai - As she turns muse for the celebrated filmmaker ,she has been described down south as a "complete actress" , one who is as beautiful as she is talented .Aditi looked stunning in a Amit Agarwal creation at the Asia Spa Awards and on the occasion said ,"Style is eternal and inherent, but I truly owe this to my dream team, sanam ratansi and Elton Fernandez both people who understand me and bring out the best in me always."

SACHIN SINGS HIS WAY TO THE DIGITAL WORLD

Legendary cricketer Sachin Tendulkar today unveiled a unique digital application“100MB” to mark the beginning of his digital innings at a Strategic announcement held in Mumbai, yesterday. 

Sachin Tendulkar, better known to cricket fans as the God of cricket, is all set to enter the digital world. With his new smart phone application for his fans he adds another feather to his already decorated hat. The name of the application is 100MB which denotes his 100 centuries in his lifetime as a cricketer and MB stands for Master Blaster. The app is being launched in a very unique way and something which is a first for this legend. Sachin will be heard singing along-with singer Sonu Nigam on music director Shameer Tandon’s tunes. The song shows a new side of the cricketer and gives a sneak-peak into the soon-to-launch video game called Sachin Saga as well. 

A cricket destination that caters to tens of millions of fans across the globe, 100MB is a unique mobile application, just like Sachin himself, dedicated to delivering the best of everything - cricket and Sachin. Envisioned by the Master Blaster himself, the app sums a variety of multi-format content that features India’s favorite cricketing icon, Sachin Tendulkar.

Additionally, 100MB enables users to access their personal social media accounts from a single app, removing the need for multiple native social media apps on one’s device. With the help of this application, the fans would get a chance to get closer to knowing Sachin. Also, since all the information would be now provided at just one place, the need for multiple apps reduces saving the precious internal storage space. With 100MB, users can post to multiple social platforms with a single click. Apart from these, the app offers several key features, such as ‘Verified’ news pieces that are approved by Sachin himself. 

Not just that, the app aggregates comprehensive Cricket news from across the internet for consumption on one platform; at one Cricket destination. Users can even earn and redeem loyalty points by performing various activities on the app.

Vishal Patni enters Sankat Mochan Mahabali Hanumaan

Vishal Patni, who has been part of many films and television shows, will be seen playing an important character in Sony Entertainment Television’s show SankatMochanMahabaliHanumaan. Vishal will be seen playing Nikumbh, a Rakshash who will fight against Hanumaan, in the upcoming episodes.Vishal has already started shooting for the show and will be seen in interesting fight sequences. “The entire team of the show is content with the way he is playing Nikumbh. The fight sequence between him and Hanumaan (played by NirbhayWadhwa) will be a highlight.”

Confirming the news, Vishal says, “I take great pride to apprise that I've been offered a role of "Nikumbh" for "SankatMochanMahabali Hanuman". I hope I'm able to give justice to this new character and at the same time showcase my versatility.” 

Watch Vishal Patni in SankatMochanMahabaliHanumaan only on Sony Entertainment Television every Monday to Friday at 8PM!

The motion poster of Boney Kapoor's MOM is out now

Bank-Chor 1st feature film in the world to release in 16D, VR & AR Formats on 16th June!

Y-Films, the youth wing of Yash Raj Films [YRF], that has been known for clutter-breaking content & innovations, announced yet another first with their next feature film, Bank-Chor. They will become the only studio in the world to release a film theatrically simultaneously in 16D besides Virtual Reality & Augmented Reality formats, where the viewer will also be a part of the film, instead of just watching it. 

The film Bank-Chor, starring Riteish Deshmukh, Vivek Anand Oberoi and Rhea Chakraborty, is a story of 3 idiots trying to rob a bank... and how they pick the worst day possible to do it. In the past, YRF has been the first to release a film in IMAX with ATMOS sound. Bank-Chor has been designed with the next level of technology and immersive experiences where 16D helps activate all senses for a viewer in terms of touch, sight, hearing, smell, taste and also thought, imagination & feeling. In essence, the film will make you a part of the bank as one of the hostages when the heist is taking place. 

All the partner multiplex and exhibition chains are apparently overhauling their screening systems to accommodate the film accordingly, as the film is scheduled to change the entire film viewing experience forever. They are also keeping medical staff on stand-by, as the experience could get too overwhelming for most audiences, who typically use just five senses. Speaking on the same, Riteish Deshmukh said, “I’m thrilled to be a part of this first ever technological innovation in the Indian Film Industry. 3D is so last season, when you have 16D! I’m certain Bank-Chor will steal a lot of hearts but since you can’t take chances, I’m also keeping a 16-day fast and chanting Om Y-Films O Namah 16 times a day… am told it really works!” 

Adds Vivek Anand Oberoi, “This is ground-breaking stuff and the first time I experienced it, it really rocked my world. The Bank-Chor gang is going to more than just tickle all your senses with this m-e-n-t-a-l experience. We also consulted famed numerologist from Chinchpokli, Baba Champak Chandrakant Chiplunkar, who advised us on 16th June being the right release date… now there’s no stopping us!” 

Bank-Chor is a fun comic thriller directed by Bumpy and produced by Ashish Patil. It features music by Shri Sriram, Superbia [Gourov Dasgupta, Roshin Balu & Shaan], Kailash Kher, Rochak Kohli, Baba Sehgal and Shameer Tandon. It is set for release worldwide on 16th June, 2017. We are hopeful at least 16 people will watch the film. 

Watch the motion poster here:

She's A Page Turning Story Herself! Meet Abhi's Bindu

Irrfan all set for his musical debut?

Sony Max Highlights and Listings 1st- 15th April, 2017

SAT	1-Apr-17	08:00:00PM	YEVADU
SUN	2-Apr-17	08:00:00PM	SOORYAVANSHAM
MON	3-Apr-17	06:00:00PM	WWE WRESTLEMANIA
TUE	4-Apr-17	09:00:00PM	JURASSIC PARK
WED	5-Apr-17	06:30:00PM	SH Vs RCB
THU	6-Apr-17	06:30:00PM	RPS Vs MI
FRI	7-Apr-17	06:30:00PM	GL Vs KKR
SAT	8-Apr-17	06:30:00PM	RCB Vs DD
SUN	9-Apr-17	06:30:00PM	MI Vs KKR
MON	10-Apr-17	07:00:00PM	KXIP Vs RCB
TUE	11-Apr-17	07:00:00PM	RPS Vs DD
WED	12-Apr-17	07:00:00PM	MI Vs SH
THU	13-Apr-17	06:30:00PM	KKR Vs KXIP
FRI	14-Apr-17	06:30:00PM	GI Vs RPS
SAT	15-Apr-17	07:30:00PM	DD Vs KXIP

Parle Agro aims to widen its Fizz portfolio by launching #FrootiGoFizzy campaign for Frooti Fizz

Parle Agro, recently announced the launch of Frooti Fizz an extension of its flagship brand Frooti. With the objective of widening the already existing Fizz portfolio, the launch is supported by an integrated communication campaign #FrootiGoFizzy, exuberating its fun and playful characteristics. Frooti Fizz with the campaign #FrootiGoFizzy seeks to refresh the category it created, of fruit plus fizz drinks in 2005 with the launch of Appy Fizz which continues to dominate in the category. 

The product and the campaign will connect to the young consumers who are looking for alternatives to synthetic drinks and are gravitating towards healthier options like fruit based drinks. The #FrootiGoFizzy campaign will move forward the expansion of Parle Agro’s fizz portfolio by creating an offering to the large set of Mango drink consumers with Frooti Fizz. While building its fruit juice based fizz portfolio to Rs. 4,000 crores by 2022, Parle Agro also aims to increase its market share within the mango flavored beverage space by adding innovation in the mango category with further solidifying the position of Frooti.

The #FrootiGoFizzy campaign builds an elevation in the level of fun of one’s’ life with its bubbly and exciting experience conveying how Frooti Fizz is different, with a unique combination of mango and fizz together. The 360-degree campaign, conceptualized by Sameister & Walsh, with a budget of INR 100 crore includes a new TVC for its mass reach. Along with television, the campaign will include high impact outdoor, print and strong digital campaigns set in a world of optical illusions, targeting the brands core target audience. To further fuel the growth for the brand, Frooti Fizz will also be a part of the largest on-air property, the Indian Premier League, coming on board as an associate on-air sponsor. 

The campaign will also see focus on radio and cinema along with on-ground activations bringing out the spirit of the super cool, playful and fresh feel of the brand in all possible ways. Alia Bhatt’s, recently announced as the brand ambassador, palpable energy and bubbly persona in the campaign is a perfect representation of the young and trendy generation and will help amplify the playful quotient of Frooti Fizz. 

Speaking on the launch of the campaign, Nadia Chauhan, Joint Managing Director and Chief Marketing Officer, Parle Agro said “The launch of Frooti Fizz is a step towards taking fruit plus fizz category to the next level. Since the product launch the consumers’ response towards Frooti Fizz has been extremely positive and encouraging. We are confident that the power of both Frooti & Fizz in one brand, coupled with the very aggressive marketing strategy for #FrootiGoFizzy will be impactful for the brand growth and help us grow this category that we created to over Rs. 4000 crores over the next few years.” 

Speaking on the campaign, Jessica Walsh, Partner, Sagmeister & Walsh, said, Frooti Fizz brings together some of the best qualities of brands we've recently relaunched, the mango from Frooti and fizziness from Appy Fizz. The goal with the new branding we created was to merge the two visual languages from the existing brands so the consumer would feel the familiarity while also recognizing it's a fresh new evolution of these beloved brands. Frooti Fizz is the first fizzy mango drink to be launched in India, and we aim to visualize the uniqueness and excitement of this beverage and its fizz through images that move. We chose to work with Alia Bhatt as the brand ambassador as she represents the brand qualities of Frooti Fizz: she's fun, funky, fresh and full of energy just like the drink is.” 

Coming on board as the brand ambassador, Alia Bhatt, said, “Frooti has always stood out to me as an innovative brand with its fun filled marketing campaigns but when I first saw the Frooti Fizz campaign, I was blown away by how it was so different yet perfectly connected me with the brand and the product. I had an amazing experience and tremendous fun being a part of it. #FrootiGoFizzy is a quirky campaign & all about just having a whole lot more fun in life.” 

Speaking on the new TVC, Clim, Director said, “Making the Frooti Fizz TVC was an unforgettable experience. The gift of creative freedom is something you don’t normally see much of in the commercial world. Collaborating with creative minds like Jessica Walsh, Nadia Chauhan, Zak Mulligan (Director of Photography), the powerhouse that is Alia Bhatt, and our amazingly talented and diverse crew was something truly special and unique. It helped to make the challenge of capturing the essence of this simple but compelling idea through set design, choreography, edit and even the sound track a source of both personal and professional growth for me.” 

The brand has strived to remain innovative and creative throughout with a marketing strategy that borders on the unconventional. With multiple stakeholders on board including a creative agency, production house and director located across multiple continents bringing their inputs together, Parle Agro aims to achieve the vision they set out for the brand and derive the right output. The commercial which is conceptualized jointly by S&W based in New York, produced by Hornet Inc., New York, directed by Clim will go live on 1st April on TV. The music for the campaign is directed by Amit Trivedi. 

Credits 

Creative Agency: Sagmeister & Walsh

Production House: Hornet Inc., New York

Director: Clim

Music: Amit Trivedi

Director of photography: Zak Mulligan 

About Parle Agro:

Parle Agro Pvt. Ltd. is the largest Indian beverage company. Today, it is a '2,800 Cr organization'. It operates under three business verticals: Beverages (Fruit Juice based drinks), Packaged Drinking Water and PET Preforms. Each of these verticals operates as independent entities. As a part of their penetration strategy, they have also set-up an exclusive division for Beverages in the RGB format. Over the last few years, their infrastructure has grown to 76 manufacturing facilities both in India and overseas, and has developed a widespread network of 4,250 channel partners that cater to more than 10 lakh outlets in the country. 

They cater to the mass market with brands like Frooti, Appy, Appy Fizz, Frio, Dishoom and Café Cuba. Frooti has been the pioneer in the fruit drinks segment and today enjoys market-share of 85% and 33% respectively in the Tetra Pak and PET categories. Appy is the undisputed market leader in the apple juice based drink category with a market share of close to 70%. Appy Fizz completely owns the category of sparkling fruit juice based drinks.

For Every Funking Event in Music

SPIDER-MAN: HOMECOMING TRAILER TO BE LAUNCHED IN 10 INDIAN LANGUAGES

Ever since the launch of its teaser a few months ago, the excitement and anticipation for 'Spider-Man: Homecoming' has catapulted it to be the most awaited super hero film of the year. Given the success of the franchise at Indian Box Office and the fact that 'friendly neighbourhood' Spider-Man has a universal appeal that cuts across all ages, Sony Pictures Entertainment, India, has come up with a unique idea to ensure that the country's most loved super hero reaches out to his fans like never before 

'Spider-Man: Homecoming' will be the first film in the world that will have a trailer launch in 10 Indian Languages. Apart from English, the 'Spider-Man: Homecoming' official trailer will be launched in Hindi, Tamil, Telugu, Gujarati, Malayalam, Punjabi, Bhojpuri, Kannada, Marathi and Bengali. One language trailer will be revealed every day. 

Vivek Krishnani, Managing Director – Sony Pictures Entertainment India says,” At Sony, we pride ourselves in finding innovative ways to engage with audiences that often turn out to be the trend setters for the Industry. We wanted to give Spider-Man a hero’s welcome and what better way than people of India welcoming him to their homes in their own language. India loves Spider-Man and the franchise has seen unprecedented success at the Indian Box Office. Spider-Man: Homecoming is going to be larger, bigger than its previous outings as this installment blends with the Marvel cinematic universe. There is much action planned in coming months, in tune with the expectations of the audiences, as they wait eagerly for this blockbuster.” 

Divya Pathak, Director, Marketing- Sony Pictures Entertainment India, adds," We re-imagined our marketing strategy for the trailer launch since we wanted to have maximum touch points so that we do justice to the fandom Spider-Man enjoys in the country. It was important for us to break the clutter and to be inventive because we wanted to widen the appeal. The trailer launch in 10 Indian languages has not been attempted by anyone in India and we are hoping to turn the latest outing of Spider-Man into a successful one, yet again!" The makers are also looking at releasing the posters of the film in above said languages, even as the film will be released in English, Hindi, Tamil and Telugu on 7th July 2017. 

‘Spider-Man: Home Coming’ marks the debut of spunky 20 year old Tom Holland as Spiderman. What makes this Spiderman different from all others is the fact that this time he is being mentored by Iron Man (Robert Downey Jr). 

Needless to say then, we cannot wait to see our favorite web slinger superhero go about his business like never before, in this Homecoming! 

Synopsis of Spider-Man: Homecoming 

A young Peter Parker/Spider-Man (Tom Holland), who made his sensational debut in Captain America: Civil War, begins to navigate his newfound identity as the web-slinging super hero in Spider-Man: Homecoming. Thrilled by his experience with the Avengers, Peter returns home, where he lives with his Aunt May (Marisa Tomei), under the watchful eye of his new mentor Tony Stark (Robert Downey, Jr.). Peter tries to fall back into his normal daily routine – distracted by thoughts of proving himself to be more than just your friendly neighborhood Spider-Man – but when the Vulture (Michael Keaton) emerges as a new villain, everything that Peter holds most important will be threatened.

Indian Idol 9 Contestants Seek Divine Blessings

फिल्म हाफ गर्लफ़्रेन्ड के लिए अर्जुन और श्रद्धा का ब्रुकलिन कोर्ट में शूट

फिल्म हाफ गर्लफ़्रेन्ड चेतन भगत की अंग्रेजी भाषा में उपन्यास हाफ गर्लफ़्रेन्ड पर आधारित है।  इस फिल्म में अर्जुन कपूर  माधव झा और श्रद्धा कपूररिया सोमानी  के किरदार में नज़र आएंगे। इस फिल्म में ये दोनों ही किरदार बास्केटबॉल प्लेयर है। इस लिए फिल्म का इम्पोर्टेन्ट हिस्सा न्यूयॉर्क के ब्रुकलीन कोर्ट में किया गया है, जो बास्केटबॉल का सबसे फेमस कोर्ट हैं। यह न्यूयॉर्क आइकोनिक ब्रुकलिन ब्रिज से जुड़ा हुआ है। नेशनल  बास्केटबॉल  एसोसिएशन के कई सेशन वही पर किये जाते है। फिल्म के मेकर्स इस फिल्म का इम्पोर्टेन्ट हिस्सा वही शूट करना कहते थे। डायरेक्टर मोहित सूरी कहते हैं, "न्यू यॉर्क में एनबीए टीम और स्थानीय प्रतिभा के साथ शूट करने का अनुभव बहुत ही रोमांचक रहा।"

Y-Films Makes A Li'l Film With A Big Heart

Y-Films, the team that loves pushing big boundaries, be it for the cause of gender equality (Man’s World), transgender equality (the Cannes’ Lion Grand Prix winner 6-Pack Band), feminism (Ladies Room), sex education (Sex Chat with Pappu and Papa), or, umm, weddings (Bang Baaja Baaraat), makes a li’l film that will pull your heartstrings. 

What happens when kids read all the atrocious sexist rubbish that adults (mostly men) land up saying... from Trump to Indian politicians? Y-Films decided to actually put that to test with a bunch of really bright kids, who teach us all a thing or two about why it’s important that we don’t judge, label or discriminate by gender. They beautifully drive home the point Y-Films has always been hammering - Don’t Grow Up! 

The short film also marks the directorial debut of Y-Films’ Nikhil Taneja and has been produced by Y-Films for India Today. The film was launched at the recent India Today Women’s Summit under the #BigShorts umbrella. It is part of a series of commissioned ‘big short’ videos with some of the best filmmakers of the country including Imtiaz Ali, Meghna Gulzar, Hansal Mehta, Rohan Sippy and Pradeep Sarkar last year besides Tigmanshu Dhulia, Ram Madhvani, Nandita Das and Sudhir Mishra this year. 

We’re totally chuffed to be keeping such great company. Hopefully people will enjoy this as much as we did making it!

A STAR-STUDDED AFFAIR AT DAY 2 OF IIFA UTSAVAM WEEKEND AND AWARDS 2017 -TELUGU & KANNADA CINEMA

The biggest celebration of South Indian cinema, Fortune Sunflower Oil IIFA Utsavam Co-Presented by Hero Maestro Edge Powered by Renault witnessed an outstanding event on the 2nd day as biggest superstars of the Telugu and Kannada Film Industries came together on 29th March 2017 at HICC in Hyderabad. With some of the year’s biggest films taking home the significant awards, the evening came alive as the most prolific names in the South Indian film industry revel in the success of Telugu and Kannada Cinema. 

South Indian cinema fans and enthusiasts from around the world saw their favorite film stars descend on Hyderabad during the weekend for the magnificent extravaganza envisioned to honor and showcase the best of South Indian cinema. 

IIFA Utsavam 2017 celebrations will air exclusively on Broadcast Partners, Sun Network, while the Title Sponsor is Fortune Sunflower Oil, Co-presenting Sponsor, Hero Maestro Edge, Powered by Renault. The Destination Partner is the Govt. of Telangana, Telangana Tourism, Telangana Police,and Happening Hyderabad. Brand Partner Big C, Park Hyatt Hyderabad is the Luxury Partner while HICC is the Venue Partner. Mirrors is the Hair and Makeup Partner, Gifting Partner for IIFA Utsavam 2017 are Tiraa and Spa Ceylon. The Cause Partner is Horlicks, Key Partner Neerus, Celebrations Partner is Kingfisher Premium, Virtual Vision is the Technical Partner, Digital Partner Ellanar Group. 

The charming duo, Rana Daggubati and Nani hosted the Telugu segment, while Akul Balaji and Meghana Gaonkar hosted the Kannada award celebrations. 

In the Telugu Film Awards, Janatha Garage took home the highest number of accolades with a total tally of six awards in Best Picture, Best Direction, Leading Role Male, Best Lyrics, Music Direction and Playback Singer Female categories. For the Kannada Film Awards, Kirik Party took home the highest number of accolades with a total tally of five awards including Best Picture, Leading Role Male, Best Lyrics, Music Direction and Best Playback Singer Male. 

Nandamuri Taraka Rama Rao won the award for Leading Role (Male) for his performance in Janatha Garage (Telugu) while Samantha Ruth Prabhu walked away with the award for Leading Role (Female) for A Aa (Telugu). 

Rakshit Shetty won the award for Leading Role (Male) for his performance in Kirik Party (Kannada) while Parul Yadav walked away with the award for Leading Role (Female) for Killing Veerappan (Kannada). 

Ravi Chandran names opened the evening with a fantastic routine. Superstar divas Raashi Khanna, Laxmi Raai, Rachita Ram and Ritika Singh held the audience spell-bound with a stunning performance. Akhil and Sai Dharam Tej lit the stage on fire with some incredible moves. 

K. Raghavendra Rao won the Outstanding Contribution award to the Indian Cinema in Telugu Segment while Dwarakish won the Outstanding Contribution award to the Indian Cinema in Kannada Segment 

Speaking on the occasion, Rana Daggubati said, “IIFA Utsavam is a unique endeavor that raises South Indian cinema to a global platform, allowing the immense talent of the South to be admired universally. I am excited to host the IIFA Utsavam 2017 in Hyderabad and share the stage with some of the most successful actors and technicians from our film industry. As we get set to honour their contributions to cinema, I invite you to join us to celebrate and applaud your favourite stars. I’m certain that IIFA Utsavam will surpass your expectations this year!”  -This is approved (Same quote as the Chennai PC)

Sai Dharam Tej commented “The first year of IIFA Utsavam was an exhilarating experience as it was the first time ever that the South Indian cinema was celebrated at such a grand and large scale. I’m phenomenally excited as my performance got a roaring response from the audience. The second edition of this celebration as this initiative taken by the International Indian Film Academy (IIFA) is something I highly commend.” 

Commenting on the occasion, Mr. Angshu Mallick, COO, Adani Wilmar Ltd. Said, “Adani Wilmar Ltd.is one of India’s fastest growing food company with a turnover of more than 3.50 billion USD. Fortune – India’s No 1 edible oil brand, is proud to associate and present IIFA, the International Indian Film Academy into South Indian cinema beginning from 2015. Proud to be called as IIFA Utsavam, we have chosen Fortune Sunflower Oil, one of our most prominent brands in the South Indian market which is also acclaimed to be “very very Light “   Oil in the Sunflower Oil category to bring forth this partnership. With our wide Range of product portfolio of Edible oils, Basmati Rice, Pulses, Soya chunks & Besan, we look forward to being the preferred brand of every South Indian consumer by reaching out with an array of celebrity engagements as a result of our partnership with Utsavam. With the legacy of IIFA in the Indian entertainment space, we proudly look forward to the best entertainment extravaganza the South of India is going to witness." 

Mr. Ashok Bhasin Head of Sales, Marketing & Consumer Care, Hero MotoCorp Ltd, said "Brand Hero has always connected very well with the youth through multiple platforms including - sports, music and movies. Our leading Portfolio of Brands has a very large and growing consumer base in South India. We are now very proud that Hero MotoCorp is associated with IIFA Utsavam 2017 through our stylish new scooter Maestro Edge as the Co-Presenter. The Bold New Maestro Edge is fast emerging as the style icon - with its new aesthetics; value-added features and great on-road performance. The IIFA Utsavam 2017 Awards recognize performance & style, and naturally provide the perfect stage for the New Maestro Edge to showcase its style quotient." 

Sumit Sawhney, Country CEO and Managing Director, Renault India Operations said, “Renault is one of the youngest and fastest growing brands in the Indian automotive industry, driven by our brand ideology, ‘Passion for life’ which is clearly reflected in our offerings and the platforms we partner with. Our association with the prestigious IIFA Utsavam, which honours the talent, excellence and dynamism of South Indian cinema, is in sync with Renault’s passion for celebrating life with elements of culture, entertainment, films, music, creativity and above all people.” 

P Kiran, Gemini TV, Broadcast Partners, Sun Network said “It's a great honour to be a part of the second edition of IIFA Utsavam 2017. It was a privilege of getting associated with the biggest celebration of South.” 

Prashant Pandey, Area Marketing Lead Nutrition, Consumer Healthcare Indian Subcontinent, Horlicks said, “We at GSK are committed to helping people do more, feel better and live longer. Dietary micronutrient deficiency is commonly found in India across diverse socio economic background and we have been taking several initiatives to drive awareness in this area. We are delighted to partner IIFA to further help drive awareness about this in India and specifically connect with mothers who are the gatekeepers of nutrition in every family.” 

IIFA Utsavam Director, Andre Timmins said, “We are pleased to host the second edition of IIFA Utsavam Weekend And Awards in Hyderabad after the phenomenal success last year. IIFA Utsavam aims at celebrating the excellence and diversity of the South Indian cinema and it’s an honor to felicitate commendable individuals for their talent and hard work. IIFA from the beginning has promoted Indian cinema across the world to a global platform and with IIFA Utsavam we are looking forward to bring together four massive film industries of South India on one platform as a single entity. We are happy to receive enormous support from the Govt. of Telangana who are the first to recognize this initiative and assist us in the smooth functioning of the event.”

The Fortune Sunflower Oil IIFA UTSAVAM 2017 night had extravagant sets coupled with lasers, special effects, lighting and acoustics to create a magnificent audio and visual impact. The ambience and the excitement through the evening truly took the audience on a fabulous ride, one that they’d never want to end.

Sonakshi is NOTEworthy, says astrologer

Sonakshi Sinha had once been told by an astrologer that books are lucky for her. She isn’t much of a reader or even superstitious but, the statement amused her.

Sonakshi was not sure if the astrologer meant religious books or was recommending her to buy some book, so she let it pass without giving it much thought but the statement stuck with her.

Now, looking back on what the astrologer said has piqued her curiosity since Lootera and Noor are both book adaptations.

Her character Pakhi in Lootera got her a lot of love and appreciation from the audiences. It is a film that is really close to her heart and Pakhi is a role she is yet fondly remembered for.

With Noor's trailer and songs receiving positive reactions, Sonakshi has been really excited for the film. It baffles Sonakshi that what the Astrologer had said is actually true or is the thought just playing on her mind. She shares "I don't believe in these things but, it is a happy coincidence. Noor and Lootera both are films very close to my heart."

Let’s hope what the astrologer had said is true because we too, are really excited about Noor.

'Haseena’ Shooting Wrapped Up By Shraddha Kapoor And Siddhanth Kapoor

Siblings Shraddha Kapoor and Siddhanth Kapoor will be seen playing reel siblings Haseena Parkar and Dawood Ibrahim respectively in Apoorva Lakhia’s upcoming gangland drama ‘Haseena’ and we have recently learned that the Kapoor siblings have wrapped up the shooting of the film.Parkar, who had 88 cases registered against her, but was taken to court only once in her life, was rumoured to have single-handedly run her brother's Rs.1000-crore underworld empire in the city. The film, which was completed in 45 days, will see Shraddha portraying Haseena’s life from being a 17-year-old teenager to being the 43-year-old Queen of Mumbai. Director Apoorva Lakhia said, “As it was impossible to shoot on real locations, our job became more difficult as we had to recreate the exact sets as per the photos we had over 4 decades. Shraddha and Siddhanth were amazing together and their scenes have turned out to be fantastic. They were both committed to their roles and never complained even when Shraddha had to sit for hours in make-up.” 

Directed by Apoorva Lakhia, the film is being presented by Swiss Entertainment and has been produced by Nahid Khan. Haseena is slated to release on July 14.

Check out the first look of Ekta Kapoor’s ALTBalaji

After conquering television and making a strong mark in films, Balaji Telefilms Limited has forayed into the digital entertainment space with ALTBalaji that aims to reach out directly to Indian audiences by providing them with original, exclusive and premium content that they can access at their fingertips. 

The shows that will be available on the app soon include the much-awaited Karrle Tu Bhi Mohabbat featuring Ram Kapoor and Sakshi Tanwar, Nimrat Kaur-Juhi Chawla starrer The Test Case, Once Upon A Night, DEV DD, Romil and Jugal, Boygiri and

regional show Maya Thirai (Tamil) among several others.

Manav Sethi, CMO, ALTBalaji says, “ALTBalaji’s vision is to acquire leadership position in digital entertainment space in India and globally. We are launching ALTBalaji platform formally in April 2017 with original shows at the time of launch in Hindi and other Indian languages. This hasn’t been done before by any other OTT platform thus far. This content is created & curated by Ekta Kapoor diligently for Indian masses. It’s no secret that we Indians have humongous appetite for non-English entertainment content and mobile as a personal device has acquired that platform advantage to view content, location and time that is personal to every 200Mn smartphone owner. This huge potential is what motivates us and we would strive to create such mass appeal shows. Our brand are our shows and we would do everything to learn and invest in creating best consumer experiences.” 

The shows will be streaming on the 

ALTBalaji app from the 16th of April, 2017.​

Glamour Icon Katrina Kaif honored at the Hello! Hall of Fame 2017

Eluding class and old world glamour , Katrina Kaif , had the shutter bugs clicking at the Hello! Hall of Fame . The superstar was honored with the award for Glamour Icon 2017 at Hello Magazine 's annual fashion and style celebration. 

With this she adds another feather to her cap after winning the Vogue Beauty of the Year award last year. Katrina is no stranger to the biggest style and Fashion awards and apart from featuring as one of the most Googled celebrities in India, has also been voted " Hottest Woman in the Country" several times over. Looking resplendent in a ( will add what she is wearing ), the superstar drove the media into a frenzy as she sahasyed down the red carpet at the Hello! Hall of Fame celebration. Apart from starring in multiple blockbusters and setting several fashion trends along with way , Katrina Kaif has always been the poster-girl example of staying fit,flawless and fabulous even between multiple shoots and appearances off screen.

Film "MUKADDARPUR KA MAJNU" Releasing on 14th April 2017

Film "Mukaddarpur Ka Majnu" is releasing on 14th April,2017. Film a presentation of 'Associated Dreams Film Company' is produced by Padmini Arun Singh and directed by Ravi & Shekhar. Film's Music Directors are Siddhant Sharma, Gaurav-Sandy, Kashi-Shweta & Sumeet Bela, film has 5 songs rendered by Javed Ali, Nakash Aziz, Neeti Mohan, Dev Negi, Pratibha Baghel & Anand Menon. Trailer was praised by everyone.Film stars Rahul Bagga, Vidhi Parekh, Tarun Khanna, Sahil Ansari and others. It is being worldwide release by Anamika Studiozz.Films story revolves around a young boy, son of a barber, falls in love 4 times but fails, finally he finds love in a girl who is deaf and dumb, what happens and who there love story reaches to its destination is a treat to watch.

Eros International’s upcoming Tamil film Oru Kidayin Karunai Manu to have its world premiere at The New York Indian Film Festival

Eros International is delighted to announce the official selection of its upcoming Tamil drama Oru Kidayin Karunai Manu at the prestigious 17th edition of The New York Indian Film Festival that commences on April 30, 2017. The film will be screened on May 6, 2017 as part of the festival. 

A directorial debut by Suresh Sangaiah, starring Vidharth and Raveena in lead roles, the Tamil film is a tale that revolves around the ritual of offering goats to Gods and presents things from the point of view of a goat.

Commenting on the selection, director Suresh Sangaiah said, "We are elated at the selection of our film for its World Premiere at a prestigious film festival like The New York Indian Film Festival as it rewards the hard work that has gone into making of this film. We cannot wait to showcase our film to the world!” 

Jaat Ki Jugni launch

Gautam Rode and Ira Dubey launches boy acting wonder KRISH DEWAN

Yesterday on Gudi Padwa a 12 year boy started his acting journey in Mumbai.The boy, Krish Dewan, is a young actor who discovered his passion for acting when he was 9-year-old, during his family annual meditation break.

Krish’s family supported him by allowing him to pull out of school for one full academic session to pursue his passion for acting. During the beginning of the past year, Krish acted in few theatre plays and ad films. Then Krish was blessed to find his Guru & director in Shri Harbansh Singh (Theatre Director & casting director for Bollywood films), with whom he worked for over 8 months to prepare for the Mega Monologue Marathon: Massage. 

Egged on by Gautam Rode,Ira Dubey and other theatre personalities the young actor put on a splendid performance, where Krish plays the character of ‘Happy Kumar’ and walks you through Happy’s theatrical journey of love, laughter & emotion; displaying 24 different characters & voices across 124 minutes, without change of dress. Massage is a play written by the legend & Padmabhushan (Late) Shri Vijay Tendulkar & adaption has been done by Shri Rakesh Bedi, most known for his comedy roles in Indian film, stage & television platforms.