If Sleeping Beauty
were here today in a fairytale adventure in India, she would probably attribute
her sound sleep to *Springfit Mattresses.* No wonder, the Indian brand has
chosen the sultry *Bipasha Basu* and her better half *Karan Singh Grover* as
the *Brand Ambassadors* of Springfit Mattresses’ and launched the *Young and Trendy Autograph
Collection* along with a TVC shoot for the brand at Film City at the hands of
the power couple alongside *Nitin Gupta, Executive Director, Springfield
Mattresses* and *SK Malhotra, Head, Sales and Marketing* of the brand.
“Springfit is an
Indian company that has a mattress for almost every budget from 20,000-250,000.
If you have experienced the comfort of a five star bed, you know it is mostly
Springfit. I personally love the comfort of the bed,” gushed Bipasha Basu.Basu-launched
Autograph Collection comes at the same time as the international expansion
plans of the company that boasts of over one billion sales with production
facilities at Coimbatore, Meerut, and Haridwar.Studies reveal that
six-hours of comfortable sleep is a stressbuster keeping in mind, the current
lifestyle trends. Springfit Matresses is a must for power nappers as much.
"Springfit is also one of the fastest-growing and most premium mattress
brands in India with 100 distributor and 2000 dealers with highly reliable
quality products. It feels good when you stand for a premium brand that is
responsible for us getting sound sleep in this stressful time,” adds Karan
Singh Grover.
“Whether it be JW
Marriot, Hyatt, Taj, Radisson, Intercontinental, Holiday Inn, Crown Plaza, or
any major brand, you can find Springfit in their rooms,” says *Nitin Gupta,
Executive Director, Springfit Mattresses.*
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