Multi-Network Platform Qyuki Digital expands its musical
network with the addition of talented lyricist Irshad Kamil. A revered name in the film and music
fraternity, Irshad has penned lyrics for many box office hits and won major
awards.
Irshad Kamil’s long list of achievements includes being a
published poet, the recipient of major film awards, lyricist for hit feature
films such as Tamasha, Jab We Met, Rockstar and Ajab Prem ki Ghazab Kahani. His
journey began with writing scripts for the small screen and his first major
feature film break came in 2009. Today he has worked with leading
directors such as Imtiaz Ali, Anand L. Rai and many more.
Legendary music maestro and co-founder of Qyuki A R
Rahman and Irshad Kamil have a long-standing alliance which has resulted in
hugely popular albums like Rockstar, Raanjhanaa and Highway. “Sachin: A Billion
Dreams” is the latest partnership to be added to this list. The biopic will
reflect the true essence of the legendary cricketer Sachin Tendulkar.
Sagar Gokhale, Content Head Qyuki, says “Qyuki is
thrilled to have an acclaimed lyricist such as Irshad Kamil onboard our network
of talent. He has made his mark in Bollywood by penning some amazing feature
hits and also his collaborations with our legendary co-founder, the music
maestro A.R. Rahman. Our endeavor is to emulate the same magic in the digital
platform and captivate audiences with some truly appealing content”.
Irshad Kamil shares his excitement, “Qyuki Digital is a
platform that relentlessly works for art & content. I am glad to be a part
of the Qyuki Family and look forward to contributing to the spectacular work
done by them.”
About Qyuki Digital
Qyuki is a cross-platform media network across digital,
live, TV and film founded by AR Rahman, Samir Bangara and Shekhar Kapur. The
Company uses proprietary technology and analytics to discover and promote
digital superstars and manages the end to end value chain for them across
traditional and new media platforms. Recently, in association with YouTube,
Qyuki launched Jammin- India’s largest digital musical property, where
legendary Bollywood composers and India's top internet youth icons collaborate
to create original tracks. Fronted by legendary composer and maestro AR Rahman,
Bollywood biggies such as Salim Sulaiman, Clinton Cerejo and Mithoon team up
with digital stars SANAM, Shraddha Sharma, Maati Bani and others.In a recent ranking by YouTube India, Qyuki had two of
the top 3 fastest growing channels in the country while on Facebook, its' managed
talent FunkYou grew over 1500x to 8 MILLION fans in
one year. Qyuki prides itself in being a creator focused company with SANAM
Band, Funk You, Shraddha Sharma, Motorbeam, and Powerdrift being some of the
largest digital brands managed by Qyuki. The Company's Agency business has also
executed some of the largest branded content projects with clients like
Coca-Cola, Olx, VW, Mercedes-Benz, Colgate, Moneycontrol amongst others.
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