VKAAO,
India’s first ever ‘theatre-on-demand’ service associates with Shemaroo
ShowTime – a sub-brand of Shemaroo Entertainment Ltd that deals in screening of
iconic block buster films on big screens. The duo is re-releasing the cult
classic film ‘Namak Halaal’ to mark the completion of ‘35 years’ of its
release. The movie is restored by
Shemaroo Entertainment Ltd to offer the audience enhanced watching experience. Viewers
across the country can book a private screening of the movie through VKAAO, at
a theatre of their choice and convenient time. Alternatively, one can also book
a ticket at the ticket counter of the theatre and be part of special screening
of the movie on 21st May.
Speaking
on the announcement, Kamal Gianchandani, CEO – PVR Pictures Ltd, said, “For our
latest addition to VKAAO’s movie library, we decided to revive the much-loved
classic Namak Halaal.The concept of screening iconic films in theatres is
highly popular in the west and we hope to popularize the same in India through
VKAAO. Namak Halaalwas the perfect start to this endeavour as its witty
dialogue, rib-tickling humour and stellar performances are timeless and hold a
strong appeal even today. We want to give young audiences a chance to enjoy
classic Indian movies such as this one. In addition, we want to offer older
audiences the opportunity to watch the movies they have come to love and help
them re-create their movie-going memories from yesteryears.”
Hiren
Gada, Director, Shemaroo Entertainment Ltd shares his thoughts on the occasion,
“We are overwhelmed and excited to re-release the film Namak Halaal on the big
screen under our sub brand – Shemaroo ShowTime. It has been conceived to re-release/screen
iconic movies from our vast library, thereby emoting nostalgic feeling in the
audience. He also added, “In our experience, we have found that the younger
audience too would love to have an opportunity to watch classic landmark movies
like Namak Halaal. They have shown us positive response on social media and
during theatrical screenings of such movies along with other platforms. In
fact, with the growing popularity of retro content, we hope that, we soon will
have to expand the number of platforms of our retro offerings.”
Directed
by Prakash Mehra, NamakHalaal stars Amitabh Bachchan, Shashi Kapoor, Smita
Patil, Parveen Babi & Waheeda Rehman. Undoubtedly one of the most
entertaining movies ever made in Bollywood, it showcased Amitabh Bachchan’
comic side to the hilt. The film traces
the journey of a country bumpkin, Amitabh Bachchan, who finds a job in a hotel
only to realise that he must thwart a murder plot against the owner Shashi
Kapoor. With the addition of Namak
Halaal to its movie library, VKAAO aims to continue to bring classics from
India as well as abroad and acquaint younger audiences with them along with
offering older viewers a chance to revisit their favourite films.
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