Chef
Vikas Khanna celebrated his birthday with Smile Foundation Kids, launches his
Biography –Buried Seeds written by Karan Bellani
On the occasion of Children’s Day, Smile Foundation, a national level
development organisation and Celebrity Chef Vikas Khanna joined hands for the
eighth edition of “Cook for a Smile” – an exciting and unique charity cookout
at High Street Phoenix, Mumbai. Television celebrities like Manish Raisinghani,
Ssumier Pasricha and Helly Shah along with
corporate from different sectors joined this initiative to battle it ut
over a cook-off with the sole mission to support Smile Foundation’s ‘Nutrition
for Children' campaign. Funds raised through this campaign will be utilized in
providing year long education and nutrition to almost 1500 children from Mission Education program of Smile
Foundation.
The
participants were divided into teams. Each team comprising which was a mix of
celebrities and corporate accompanied by a child from the Smile Foundation who
acted as sous – chef which brought in added excitement to the competition. Each
team prepared a signature dish of their choice in the allotted time and the
same was tasted and judged by Chef Vikas Khanna.
Speaking
at the event Chef Vikas Khanna, Goodwill Ambassador – Nutrition for Education,
Smile Foundation, said, “Lack of proper nutrition is a fundamental issue and
one of the biggest roadblocks in the growth and development of children in our
country. I have been working with Smile
Foundation for past many years and we have been able to address nutrition needs
of underprivileged children through various fund raisers and advocacy programs.
Smile Foundation is supporting the nutrition program in 25 states in India.
Cook for Smile has been a big step in helping us reach out to
stakeholders and by end of this year I pledge to benefit more than 5,000 kids through this initiative”
Malnutrition
among children is one of the major problems in India. To mitigate this problem,
Smile Foundation’s nutrition programme has been providing, over many years,
both direct nutrition interventions and a broad range of “nutrition sensitive”
interventions addressing the determinants of malnutrition.
“One
in every three malnourished children in the world is from India. The
consequences are long-term and it prevents children’s overall growth, learning
ability and a chance to come out of the vicious cycle of poverty for yet
another generation. Thereby it also prevents the country’s growth. In order to
bring some real and permanent changes in the lives of the most deserving children
across India, we have brought together corporate leaders and celebrities under
our ‘Cook for a Smile’ initiative with Chef Vikas Khanna,” says Mr. Santanu
Mishra, Co-Founder and Executive Trustee, Smile Foundation.
Speaking
on the occasion, “We are happy to associate with Smile foundation to take an
important step to help children receive essential nutrition and well balanced
food. To support this initiative even further we are running a campaign called
Digital Kitchen, where we are giving people a chance to do a good deed for the
day without worrying about the logistics of a meal reaching the child.” said
Mr. Rajendra Kalkar, President (West), The Phoenix Mills Limited. Explaining
the campaign, he further added “We are creating an app called Digital Kitchen
on our High Street Phoenix Facebook page, all one has to do is register and
play the game. Simply, choose from the recipes to cook and use our friendly
kitchen assistant’s help to stir up a quick meal. For every meal you cook
virtually, High Street Phoenix will ensure a child gets a real hot,
freshly-cooked meal. At the end of the campaign, all the funds raised from the
digital campaign will also support the Nutrition for Education campaign.”
The
event also saw a book launch of Chef Vikas Khanna Biography- Buried Seeds which
is written by Karan Bellani and is now converted into a film by Andrei Severny
.
About High Street Phoenix:
High
Street Phoenix (HSP), is the first retail led consumption centre developed in
India over a sprawling 3.3
million square feet. It houses over 500
brands including a variety of F&B, entertainment, commercial and
residential complexes. Pioneered by The
Phoenix Mills Co. Ltd., HSP is led by its young, dynamic Managing Director,
Atul Ruia and his team of professionals. At HSP, each zone has been
specifically conceptualized and designed to offer an international experience
and as an answer to emerging urban agglomerations typically defined as 'mixed
used developments'.
The
centre houses 3 distinct shopping zones
viz. North Sky Zone, Grand West Zone and High Street Units (HSU).
The multi-leveled North Sky Zone boasts of anchor
stores of leading national and international brand retail outlets. The Grand
West Zone caters to impulse shoppers and is connected to PVR Cinema’s 2000 seater 7
digital screens multiplex. The HSU houses a variety of stores which cater to
niche lifestyles consisting of artifacts, handicrafts, stylish accessories,
apparel and jewelery stores including a gift store and an optician cum eye wear
store. In a nutshell, HSU houses almost everything you can possibly desire to
make a truly memorable retail experience.
Popularly
known as the heart of HSP, ‘Festival Square’ - true to its name, presents the
perfect platform for celebration and festivities. Completing this picture are
an array of eateries that surround it. With a variety of first-of-its-kind
retail stores, flagship stores and international brands under its umbrella is
hard to resist. The centre today stands as testament to mixed used development
and is a unique destination with a wide variety of choices to appeal to all
segments of the consumer across the board.
HSP
has added one of Mumbai’s, first luxury and premium luxury retail and
entertainment destination, appropriately christened, ‘Palladium’. Palladium
has, in a short span of time become an iconic landmark not only for Mumbai but
for the entire country and offers four levels of exclusive shopping in an
atmosphere of extraordinary sophistication and refinement all under one elegant
roof.
The
centre also has an expanded car park area making it one of the biggest car pool
areas in Mumbai clocking on average of nearly 6,000 vehicles each day.
Winner
of the “Most Admired Shopping Centre of the Year – Socially Responsible” at the
Asia Shopping Centre and Mall Awards 2014.
About Smile Foundation:
Smile
Foundation is a national level development organization benefitting over 400,000 underprivileged
children, their families and the community directly through 250 welfare projects on subjects such as education,
healthcare, livelihood, and women empowerment across 25 states of India. Adopting a life cycle approach
of development, Smile Foundation focuses its interventions on children, their
families and the community.
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