Saregama, the oldest music label and youngest
movie studio, announced a price reduction of their popular digital audio player
range: Carvaan and Carvaan Mini. The variants of Carvaan that were originally
priced at Rs 6490 and Rs 6990/- will now be available
at price point of Rs 5990 and Rs 6390
respectively. Carvaan Mini that was
available at Rs 2490 will now be sold at Rs 2290. The
move comes in the wake of the newly announced GST reduction, whose benefit the
company has decided to pass on directly to its customers.
The price reduction is accompanied with the first
brand film for Saregama Carvaan released across the digital domain.
The film talks about a unique connect that people
have with old songs, and how these songs become emblems of different phases of
their lives. Showcasing the relationship between a husband and wife over the
years and how music defines the very essence of their being - the ad is
effective and simple, in evoking a deep sense of nostalgia and pathos in the
viewers’ minds. This is extended in developing a special bond with the couple’s
son as well and positions Saregama Carvaan as the perfect gift for the parents.
Vikram Mehra, MD, Saregama shared his thoughts on
the occasion, “Saregama Carvaan has been universally accepted by all as a
unique gifting product.. Music evokes the deepest and the most personal of
emotions, and we wanted to extend this core thought in Carvaan’s brand film. We wanted to tell an authentic
story that rings true in every household. Through this TVC we have tried to
narrate a story about the enduring fabric of a family and how Saregama Carvaan
can be the unique gift to tide over all phases of life. I hope this ad connects
with everybody out there – its all heart.”
Price Table
Product Old
Price New Price
Carvaan Rs
6490/- Rs
5990/-
Carvaan Premium Rs
6990/- Rs
6390/-
Carvaan Mini Rs
2490/- Rs
2290/-
About Saregama India:
Formerly known as The Gramophone Company of India
Ltd, Saregama owns the largest music archives in India, one of the biggest in
the world. The ownership of nearly 50 per
cent of all the music ever recorded in India also makes Saregama the most
authoritative repository of the country’s musical heritage. Saregama has now
expanded into other branches of entertainment – it is involved in publishing,
television software and digital content. It also runs studio facilities in Dum
Dum, Kolkata making it one of the best end-to-end entertainment houses in the
country.
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