Producer
Dipti Kalwani of Sunny Side Up, whose show Badho Bahu is doing very well, says
the she has grown a lot in the past year. The producer adds that the year also
brought with it different genres and stories. “2017 was challenging in a lot of ways but helped me
in becoming more disciplined. I am hoping
2018 will be more fun and
happiness for everyone. 2017 was about a lot of good stories narrated with
humour, a trend I feel that will continue for some time,” she says.
Dipti
looks forward to interesting work in the future. “Have written some new stories
and I am looking for new platforms to tell them. Will be announcing my new
projects soon. The only way to face competition is to remain yourself and write
stories that you will believe in,” she says.
She
further adds, "I started my
production house cause I wanted to tell the stories I liked. It was a very
simple reason," she says. The young
producer has been making a mark for herself with the right choice of projects.
However, it is not as easy as it appears. "Producing a show comes with
many challenges on a daily basis, it is exhausting by the end of the day, but
the creative satisfaction of work balances it out for me," says Dipti.
Many
accuse television to be dominated by the TRP game. However, Dipti defends the
norm. "Yes, at the end of the day it’s all business so the TRPs do govern
our lives," she says. With the arrival of digital space, the television
audience is getting divided. Dipti predicts that the competition will get
tougher for the world of television one day or the other. "Digital space
will affect television sooner than later, a lot of television sponsors will
move to other platforms. I feel it’s going to get far more competitive,"
she says. Badho Bahu ion & TV is still going great guns keeping the
audiences glued to its story with twists and turns regularly.
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