From
variety on television to foray into the digital medium, the last year has
brought in a lot of new tends in the television industry. ProducerRajan Shahi,
whose show Yeh Rishta Kya Kehlata Hai is probably one of the longest running
shows on the tube, says that he has observed many changes in the last one year.
To
start with, Shahi says that one major trend was that long running shows
continue to enjoy good ratings. “One very consistent trend which appeared and
in 2017 was that the shows have
been running consistently, have been giving good TRPs. They have been the
backbone of the channel. These are shows like Yeh Rishta... and Yeh Hain
Mohhabbatein on Star Plus, Kumkum Bhagya on Zee Tv and Tarak Mehta Ka Ooltah
Chashma on Sab TV. So that was something which is quite consistent over the
year,” he says.
The
producer adds that there were also different genres which were introduced in
TV. “Another trend is that a lot of shows started and quickly shut. But a lot
of supernatural, mythological and historic shows were again loved by the
audience. There's a lot of variety on every channel. There are family dramas,
supernatural, mythological and other genres,” he says.
The
on screen chemistry shared by the lead actors was also a highlight of the shows
on television this year. “The top-rated shows are relying on the chemistry
shared by the leads. A lot of shows have seasoned actors and successful shows
are running because of the chemistry shared by the actors. Karan and Divyanka,
Nakkul Mehta and Surbhi Chandna, Sriti and Shabbir are amazing with each other
on screen,” says Shahi.
A
lot of seasoned actors have also made a comeback this year, says Shai. “Also,
there are a lot of good, seasoned actors, on TV. I saw less of newcomers
working in shows and television is once again working with old actors. Good
actors are coming back to television and are in demand,” he says.
The
foray into digital space is an amazing advancement this year, says Shahi. “A
lot of makers are going towards the digital platform with the kind of story
they want. It would be explored much more in the coming year,” says the
producer.
However,
Shahi adds that the constant changes in ratings have been putting a lot of
pressure on show makers. “One trend which I saw was that there was a pressure
on the channels every week, in terms of consistency in TRPs. The fluctuations happen every month or every week
and television has been on it’s toes this year. There will be a lot of change
in the way we approach television shows now because of the competition. There
will be a huge pressure on the makers and also the budget. I think now
cost-effective shows will be looked into seriously and a lot of shows which are
not getting good ratings will be sacked,” he says.
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