Swastik
Productions' Producer Rahul Kumar Tewary talks about his new show
Porus, plans for his production house and the kind of content he wants to
produce along with his brother Siddharth Kumar Tewary.
Swastik's last offering Karamphaldata Shani is a success story. What do you think
worked in its favour?
The common Perception of Shani
is very different to our story. For us, Shani is a
very promising and positive
God - It's all about Karma and... its True. What we
do is what we get
and it all happens in this lifetime - who knows about the next life. We are
thankful that it has been accepted by audience and we ensure that
With the growing up of Shani,
audience will be hooked on to the show.
How
do you see the trend of web series? will
Swastik produce one in near future?
The digital
platform is a very interesting
space and will be a significant
industry in the near future. We already have seen Amazon , Netflix, alt and
others and many more will be setting base in India shortly. It provides an
opportunity for content makers to create variety of content different from the
GEC.
We
are in discussion and in process - soon you will find swastik creating premiere
web series
Actors like Shaheer Shaikh, Sourabh Raaj
Jain, Ratan Rajput,
Shikha Singh to name few came in
limelight for Swastik's show. How do you see their growth in the industry?
>
I think every individual in the
world
has to work for their success. It is completely their hard work
which has taken them places. If
we have been the one to present them
through our content, it is their hard work
and talent which has got them
noticed and made them successful.
So
each one of us needs to be appreciated for their own space and work. We
share a great relationship with our Actors and i thank and wish all the actors
who have been part of Swastik family
more success and power !
The
Tewary brothers are a powerful name in the TV industry. Every actor wants to
work with Swastik Productions. Comment
I
don't believe in such statements - we are in the business of creation and we do
that to the best of our capability. A lot of people associate with us like technicians / actors / creative / production etc and we together make
a good product - It's our team which helps us deliver - We are always on the
look out for the right people and that
is the main objective for us.
Of
late we have only seen big mythological& historical
shows coming up from Swastik,
why are you not going into the regular daily soap zone?
I
think we have found a niche in this segment and
enjoy to narrate such stories which have meaning, relevance and learning for
the society. It is challenging to do so and thats what we enjoy about it. The
opportunity it gives us to re-create the events, visuals and to transport our
viewers to a different world is the best learning curve for us. At the same
time we are also producing comedy show and working on few other daily concepts.
What
changes do you find in the TV industry over the years? What are the current
trends according to you?
>
Television is the reflection of our own society.As
The society
evolves, the subjects / shows evolve accordingly
and it will always be like that.
Today all broadcasters are trying out different content, catering to different
sections of the society.
There is
always an audience for different subjects - whether it is kitchen politics to
aspirational stories to historical or mythological shows - there is a place for
all kind of content.
The
mythological shows or the content are accepted more by the audience compared to
the previous times.
>
I think every broadcaster has realised that there is a major population in
India which easily relates to mythological or historical content. After the
success of Mahabharata people have
realised that there is a definite audience for such subjects. Even
in the past there has been various Mythological / historical shows which have
been very successful.PORUS
is one of the most ambitious projects of
Swastik. Comment.
>
Yes, especially because this is the first time
in India a
producer has licensed the content to broadcaster. I think it is the first step
towards building a strong relationship between the producers and the
broadcasters. A
relationship where the risk is shared by the producer. It is a Win / Win situation
for both. Similar operational model is prevalent and runs successfully in the
western world.
Every show has its own uniqueness and Porus
definitely is a subject we are very proud to tell. The story gives us the
opportunity to showcase 2 separate worlds ( India / Macedonia )which are
completely different to each other. The major challenge was to justify the tale
of both countries while we maintain the importance of our History. we
have been shooting for last 6 months across Thailand and India.
Each one of the members of Team Swastik has worked
tirelessly to ensure that
we are proud of what we create. Siddharth is very
clear in his approach and everyone has rallied behind the vision to create
Porus.
Why
do you choose to be low-profile?
>
It is by choice. I don't enjoy too much attention :)
I like to be in my own world. That is the kind of
person I am. Each
Project parts with a certain learning and it just keeps me going to the next
one. I am just
happy
producing
quality content of such scale
and grandeur.What
are your future plans for Swastik?
Television is and will be the core business for
us .... we will be investing into IP's and create content across all platforms.
When
you can make such huge shows like
Porus, why do you not enter the film world?
Porus
is the first step for us towards a new operating model in television. We are
working on our existing commitments and want to be focussed already committed
for further such creations on TV. However, we are working towards Films us a
very different business
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