Ace
Director and Filmmaker Vikram Bhatt who is known for his work in films,
television and the digital space, will soon be adding another feather to his
hat. Vikram Bhatt is all set to launch his own video on demand app and his
production house 'Loneranger' will produce content for this mobile platform.
LONERANGER
Productions Pvt. Ltd was established in 2016 to venture into the digital space and instantly
gained success because of the popular series produced under the banner such as
Gehraiyaan, Maya, Twisted. The production house since its establishment has
produced web content and films for digital space, via YouTube and also
outsourced content for the Viu application.
In
January 2017,
VB on the Web, a YouTube platform to showcase the content was commenced and
found instant success amongst the audiences with the shows, which were released
on the platform. Now taking their digital endeavors further Vikram Bhatt is all
set to launch his own ‘VB-Theatre on the web’ app on 27th January 2018 that also marks his
birthday. With this development, the production arm is now geared up to further
their imprints in the digital world with the launch of an OTT platform. The app
will witness the launch with an original series ‘Untouchables’, which is
already in production. This show 'Untouchables', directed by Krishna Bhatt and
starring Vikram Bhatt himself, will premiere on the OTT platform and shall be
followed by 'Twisted 2' directed by Anupam Saroj Santosh, stars Nia Sharma in this
sequel too. ‘Twisted’ that was put together by the same team, was a great hit
in the web world.
What
makes this app unique in the market currently is their subscription module. In
this app one can subscribe to the entire app or would have to pay for the shows
they would want to watch. This is the first time in India that the viewers
would get to pay for particular shows only which they desire to watch and not
the entire application. With this, Vikram Bhatt wishes to bring about this
change in the digital space and give choice to the viewers.
This
platform will be commercially launched on the 27th of January,2018
Speaking
about this Director, producer, and scriptwriter Vikram Bhatt said, ''The move
to digital space happened when I realised that everything was moving onto
digital. Music was the first thing to move online, then came books and we've
seen big chain of book shops being wiped out and then even retail went online
in a major way. So it was only a matter of time before Cinemas went online. Now
when Cinema and entertainment has gone online, one has started seeing apps
which are subscription based apps where you subscribe monthly and you get your
dose of shows. However the app we are launching is a very different concept.
Its actually a multiplex on your phone. So when you download the app, you don't
have to subscribe, you get various shows and each and every show has a ticket
price of its own, very much like a multiplex theatre. So you the watch the show
that you want and and only pay for that show making it more accessible.”
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