Times
Music, one of India’s leading record labels and music publishers, and Speed Records,
the leading music label in Punjab, join hands to offer their audience a wider
choice of music and help grow the Punjabi music genre across India and in
global markets. An initiative started in December 2017,
Speed Records YouTube channel, with the help of its partnership with Times
Music, now hits 10 million subscribers on YouTube.
Since its inception in 2004,
Speed Records has been a promising label promoting and publishing world-class
Punjabi music by working closely with the finest artists of the Punjabi music
Industry. The catalogue offers an expansive range of Punjabi music across
different genres and boast of an artist roster that includes all the top-rated
Punjabi singers from across the globe.
"I would like to congratulate the team for their
tremendous effort. Our collaboration with Speed has been fruitful. We are
definitely looking forward to achieving even greater heights with our
collective dedication to offer quality content to our audience," said
Mandar Thakur, COO of Times Music.
“Collaborating with Times Music was indeed one of
the best decisions taken by Speed in recent times. Hitting 10
million subscribers on YouTube is a result of our immense hard work and
dedication. Such high numbers confirm that we are growing at a steady pace and
in the right direction. Our numbers inspire us to push our limits, create
better content and cement our place as the Number 1
Punjabi music label in the world” said Satwinder Singh Kohli, Director of Speed
Records.
Times Music and Speed Records collectively have
succeeded in increasing viewership & subscriber bases with their offering
of quality music videos, and aggressively promoting their content and artists
across various formats. Efforts that have resulted in it becoming the No.1 Punjabi
music channel on YouTube, and the only regional Indian music channel on YouTube
with 10M plus subscribers from across the globe.
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