Disney today announced a new global project giving
21 talented young women from different corners of the globe the chance to make
digital shorts telling the stories of inspiring female role models. The
#DreamBigPrincess series will be shared across Disney’s global media platforms
as part of a campaign to unlock up to a $1 million donation to Girl Up, an
initiative of the UN Foundation.
In addition to supporting young aspiring
filmmakers and sharing inspiring stories around the world, the
#DreamBigPrincess campaign aims to make a tangible difference for girls who
face challenges in achieving their dreams. Through Disney’s collaboration with
Girl Up, for each like or share of a video or photo with #DreamBigPrincess on
Facebook, Instagram or Twitter, Disney Worldwide Services will donate US $1 to
Girl Up, in support of girls’ leadership and empowerment (minimum donation:
$500,000/maximum donation: $1 million). This charitable activation will kick
off on October 10 and run until November 20, 2018. The collaboration
exemplifies Disney’s efforts to provide inspiration and opportunity to kids
around the world.
Each aspiring filmmaker will be paired with an
inspirational interview subject spanning a diverse range of professions. The
young women will capture the stories of these incredible individuals, along
with their advice for achieving success. Academy Award® Winner Jennifer Lee is
just one of the talented women who will be featured in the series.
“Using the journeys of characters like Anna, Elsa
and Moana to inspire kids to dream big is at the very heart of what all of us
at Disney do,” says Jennifer Lee, director/writer of “Disney Frozen” and CCO of
Walt Disney Animation Studios. “The #DreamBigPrincess series is the perfect
extension of that vision, providing a powerful platform for the next generation
of aspiring filmmakers to create content about the women who have inspired
them.”
Plans for the series were unveiled at the United
Nations Foundation’s Girl Up Leadership Summit in Washington D.C., where the 21
participants took part in a unique workshop to give them the tools they can use
to make their digital shorts. Each video will be shot on iPhone X and will be
edited using Final Cut Pro X running on MacBook Pro. The aspiring filmmakers
will also participate in a unique workshop including hands-on training from
Apple technical experts, mentoring sessions with female-led production company
Summerjax and creative inspiration from Disney storytelling veterans.
Following the workshop, the young women will
embark on their own creative journeys back in their home countries with ongoing
mentorship from Disney, Apple and Summerjax, before their videos debut across
certain social media in October, helping drive an up to $1 million donation
from Disney Worldwide Services to Girl Up.
“Each young #DreamBigPrincess director brings her
own unique perspective and experience but what they all share is a passion for
storytelling and making a difference in the world,” says Zenia Mucha, Senior
Executive Vice President, Communications, The Walt Disney Company, “Our goal is
to offer them the right mix of practical skills and creative inspiration to
bring their vision to life.”
“The resources provided by Disney to empower girls
and help them learn about the importance of storytelling will give them the
confidence they need to achieve their own goals and advocate for others,”
comments Girl Up Co- Executive Director, Melissa Kilby. “Last year’s donation
from Disney has already allowed us to extend the network of Girl Up Clubs
outside the US by more than 50 percent, representing a huge opportunity for
thousands of girls to gain the leadership skills that will help achieve future
goals.”
This year’s initiative builds on the success of
the #DreamBigPrincess Global Photography series, which saw 19 female
photographers from 15 countries capture inspiring stories of real world women
and girls to encourage kids to reach for their goals. The precedent-setting
campaign reached millions of families around the world unlocking a $1 million
donation to Girl Up in less than five days. The images from the
multi-award-winning campaign were also honored with an exhibition at the United
Nations Headquarters in New York City.
Disney Parks, Experiences and Consumer Products is
the business segment of The Walt Disney Company (NYSE:DIS) that brings the
magic of Disney's stories, characters and franchises into the daily lives of
families and fans around the world to create memories that last a lifetime. The
company's iconic travel and leisure businesses include six resort destinations
in the United States, Europe, and Asia; a top-rated cruise line; a luxurious
family beach resort in Hawaii; a popular vacation ownership program; and an
award-winning guided family adventure business. Disney's global consumer
products operations include the world's leading licensing business; the world's
largest children's print publisher; Disney Store locations around the world;
and the shopDisney e-commerce platform. These experiences are created by Walt
Disney Imagineering, the innovative force responsible for overseeing the
segment's world-class products and experiences -- from immersive lands to
interactive toys, and everything in between.
About Girl Up
Girl Up is a global leadership development
initiative, positioning girls to be leaders in the movement for gender
equality. With resources in five languages and more than 2,200 Girl Up Clubs in
over 100 countries, we’ve trained 40,000 girls of all backgrounds to create
tangible change for girls everywhere. Girl Up provides leadership training and
gives girls tools to become gender equality advocates and activists. Through
our programs, girls broaden their social impact skill set, receive a platform
to tell their stories, and apply STEM for social good. Our girl leaders create
real policy change at local and national levels, raise millions of dollars to support
United Nations programs that reach tens of thousands of girls around the world,
and build community-based movements. Girl Up is an initiative of the UN
Foundation, working across a global community of partners to achieve gender
equality worldwide. Learn more at GirlUp.org.
About the United Nations Foundation
The United Nations Foundation builds
public-private partnerships to address the world’s most pressing problems, and
broadens support for the United Nations through advocacy and public outreach.
Through innovative campaigns and initiatives, the Foundation connects people,
ideas, and resources to help the UN solve global problems. The Foundation was
created in 1998 as a U.S. public charity by entrepreneur and philanthropist Ted
Turner and now is supported by philanthropic, corporate, government, and
individual donors.
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