Ombré Lane,a premium workwear brand for women has
recently raised an undisclosed amount of funding from a group of angel
investors including ex-Linkedin,India CEO Akshay Kothari, Linkedin General
Counsel Aditi Jha, Director at Bristol-Myers Squibb US Neeraja Balachander.
Ombrelane.com offers functional office-wearstyles
via their ecommerce website, shipping all over India. The brand waslaunched by
sisters Shweta and Prachi Sharma. Shweta is an MBA from The Wharton School and
Prachi is a graduate from NIFT Delhi. Launched with the motto of making women feel
confident as well as comfortable at work, Ombré Lane’s 3
primary focus areas are:
1. Functionality:An
emphasis on functionality likeno gape buttons and lining,functional pockets,
thoughtful solutions for panty lines, holders to secure bra straps, invisible
elastic to manage weight fluctuations and menstrual bloating, and easy
maintenance and wash care.
2. Superior fit post extensive surveys keeping in
mind an Indian women’s body shape, height and workwear requirements. Brand’s
fit and size chart were created after interviewing, fit testing and measuring
over 1000 women and it keeps evolving with every customer
feedback they received.They found that over 70%
of Indian women have a pear-shaped body and an average height of 5
feet 2 inches,yetover 75%
of western workwear available in the Indian market is made for a woman with
height of 5 feet 7 inches and the
rectangular body shape which is common in the west.
Shweta further adds, “We want the brand to
represent the modern working woman in India. We want them to put their best
foot forward and feel confident and comfortable at work without getting
distracted by or feeling conscious. We want them to break every glass ceiling
and look good doing it!”
Women’s workwear is an untapped market in India
with a market size of over Rs.10,000 crores and is
expected to grow in double digits over the next 5
years.
The start-up plans to utilize the funds to
establish Ombré Lane as the go-to destination for modern Indian women looking
at buying functional and well-fittedapparels. With an annual growth forecast of
5xgrowthfrom the current run rate the brand plans
to scale significantly over the next one-year while staying focused on building
the brand.
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