With
individual videos clocking 100 million hits, the 26 million subscriber
strong YouTube platform for kids is hitting the right notes and has surpassed
the 10
million subscriber mark for its channel WowKidz
Cosmos-Maya,
the frontrunner in shaping industry trends has added another feather in its
cap. WowKidz, it’s YouTube network for kids now has more than 10 million subscribers on
its anchor channel and is now a recipient of the coveted Diamond Button. It all
started with this one channel and the brand diversified into several
sub-channels catering to numerous geographies world over. The channel has seen
a 6-fold
increase in the number of subscribers in just 18 months.
WowKidz
had humble beginnings and Cosmos-Maya saw it as a source of additional revenue.
It was given a push by CEO Anish Mehta who envisaged a brand which viewers
could bank upon for 24X7 quality entertainment. In just 18 months, it is now a
full-fledged business entity raking in a substantial share of Cosmos-Maya’s
revenue pie. The platform now has 10,000 odd videos of quality entertainment for the 3-14 year demographic
produced in-house and acquired from top producers worldwide. Boonie Bears,
Smurfs, Simba, Om Nom are only some of the big-ticket international shows that
run on WowKidz. WowKidz also has the world’s largest Hindi language animation
content catalogue today.
A
jubilant Anish Mehta, CEO Cosmos-Maya said, “This is a great development. There
are only a handful channels worldwide which have received the coveted Diamond
Button and even fewer Indian channels. We are very grateful to our viewers for
their love and appreciation. Our mission with WowKidz is to make it a
two-pronged content window – showcasing the best Indian animation to the world
and bringing the best of world content to Indian kids. This is a leap in that
direction.”
This
development comes on the back of Cosmos-Maya’s recent impetus on regional and vernacular
content. Cosmos-Maya’s bouquet of 32 YouTube channels under umbrella brand WowKidz,
which has more than 26 million subscribers and 12.5 billion views, now has
its content available in all major languages, namely Tamil, Telugu, Kannada,
Malayalam, Bengali, Gujarati, Punjabi, Urdu, Marathi, Bhojpuri and Nepalese.
Devdatta
Potnis, SVP Revenue and Finance, further added, “Programming has played a major
role in WowKidz’s success. We have videos which have clocked 100 million hits. Motu Patlu
and ViR, two of our biggest IPs have garnered more than 6 billion and 4 billion views
respectively. This when Motu Patlu is geo-blocked in India. We have a wonderful
mix of homegrown and acquired content which viewers can watch anywhere anytime.
Fresh content is added to the mix on a daily basis. Our creative prowess adds
further zing to the localization of acquired international content.”