With
Zee Festive Bonanza Offer get more entertainment at a lower price.
On
completion of 27 years, ZEE the No. 1 television network of the country,
announces a festive bonanza offer with great value on its leading channels.
Consumers
can opt for channels like Zee TV, Zee Marathi, Zee Bangla, Zee Kannada, Zee
Telugu and Zee Sarthak at attractive value during the festive season. A la
Carte pricing of these 6 channels reduced by 37% to Rs 12 per month#.
This
offer is in addition to the superb value offered through its attractive
bouquets in different languages.
The
television industry has successfully managed to transition to the New Tariff
Order (NTO) regime. Zee, as the leading television network of the country has
collaborated extensively with industry players to ensure a smooth transition.
To mark its 27th Anniversary, Zee has taken yet another consumer initiative, by
announcing a Festive Bonanza Offer on its leading entertainment channels. As
part of this festive offer, the a-la-carte price of Zee TV, Zee Marathi, Zee
Bangla, Zee Telugu, Zee Kannada & Zee Sarthak have been reduced from the
present Rs. 19# to Rs. 12# per month.
The
MRP regime has brought about a significant positive change in the television
broadcast industry. The biggest change for consumers has been the freedom to
choose their favourite TV channels and pay only for what they like to watch. In
the new pricing regime, ZEE has been leading the change with customer-centric
packs focused on affordability and greater value for consumers. As an industry
first, ZEE launches an attractive Festive Bonanza Offer on the a la carte
prices of several leading channels of the network in order to provide an
opportunity to more and more consumers to enjoy the wholesome family
entertainment.
During
the transition phase, there have been a wide variety of questions in the minds
of viewers. To address these queries, over the last few months ZEE initiated
and anchored nation-wide initiatives to onboard Indian families into the new
ecosystem and ease them into the new structure. These included multi-media
multi-stakeholder communication initiative, ‘Channels Ka Chunaav 2019’ and the
nationwide movement of ‘Lo Control Back’ to spread awareness of the viewer’s
ability to choose in the new ecosystem, and further emphasize on their right to
demand the channels of their choice from their operators.
Mr.
Atul Das, Chief Revenue Officer – Affiliate Sales, ZEE said “Zee is the pioneer
of Indian television industry. Starting with ‘Zee TV’ 27 years ago, and with
addition of its strong regional language offerings over the years, Zee is today
the No.1 Entertainment Network in the country. Zee further demonstrated its
leadership by becoming the first major broadcaster to declare MRPs under the
NTO regime, in August 2018. While there were teething issues during the initial
phase of NTO transition, it has brought greater transparency across the
television value chain.”
He
further added “With the announcement of this amazing Festive Bonanza Offer, we
have taken yet another initiative for providing greater value to our consumers.
Under this offer, MRP of our leading entertainment channels are available at an
attractive MRP of Rs 12# during the festive season. We believe that this will
greatly enhance consumer engagement with our channels, across the country. We
urge subscribers to take full benefit of the festive offer.”
Commenting
on the initiative, Prathyusha Agarwal, Chief Marketing Officer, Zee
Entertainment said “With the movement from low involvement bulk purchase to
high involvement active unit purchase, the MRP regime is a great move for the
consumer. ZEE with its strong channel brand and culturally rooted content has
become an obvious first choice for viewers. We firmly believe that we have
fundamentally great products and robust value offerings. As a broadcast
network, our endeavor therefore is to make our channels more and more
accessible to the maximum number of viewers across the country. This Festive
Bonanza Offer would be an irresistible consumer delight and will go a long way
in deepening consumer loyalty with the TV entertainment category.”
The
festive season would also be accompanied by an exciting content line up of
fiction and non-fiction shows, blockbuster movies and events across the ZEE
network channels. To name a few - Movie Masti with Maniesh Paul, Dil Ye Ziddi
hai & Zee Rishtey Awards on Zee TV, Zee Marathi awards & Lagnachi Wife
Weddingchi Bayko on Zee Marathi, Zee Kutumbam Awards, Drama Juniors Season 5
& No.1 Kodalu on Zee Telugu, Jothe Jotheyalli, Zee Kutumba Awards & Uge
Uge Mahadeshwara on Zee Kannada, WTPs like Shesh Theke Shuru, Kidnap & many
more upcoming new fiction shows on Zee Bangla and Gruhalaxmi on Zee Sarthak.
ZEEL
currently offers a total of 60 channels (43 SD and 17 HD) in 11 languages and
reaches a total of 148 million households every day. The MRP price has been
revised for the following channels, under the Festive Bonanza Offer.
|
Channel
|
Present
MRP#
|
Promotional
Scheme#
|
|||
|
Zee
TV
|
19
|
12
|
|||
|
Zee
Bangla
|
19
|
12
|
|||
|
Zee
Sarthak
|
19
|
12
|
|||
|
Zee
Marathi
|
19
|
12
|
|||
|
Zee
Telugu
|
19
|
12
|
|||
|
Zee
Kannada
|
19
|
12
|
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