‘Bano smart, Raho beautiful’ with Jo Peach & Cream soap

The all new Jo Peach & Cream soap is enriched with real peach extract and caressing cream that provides an indulging bathing experience and makes your skin soft and radiant

Now get soft and radiant skin and ignite a new spark in your relationship without splurging on costly products. VVF (India) Ltd., a global leader in personal care products and Oleochemicals business since the last 75 years, has launched the new Jo Peach & Cream soap enriched with real peach extract and caressing cream. Jo Peach & Cream soap not only provides an indulging bathing experience but also makes your skin soft and radiant. The attractive and enticing packaging is sure to catch the eye of our female fans.

Jo, the flagship soap brand of VVF (India) limited, was launched in 2000 and is an established player in the value-for-money soap segment.  Jo soaps are available in an array of rich fragrances ranging from sweet and floral tones to woody, herbal and fresh notes. Jo is available in around 4 lakh+ outlets pan India.  Jo soap is also a popular brand in many international markets such as the Middle East and North African countries.  Jo soaps are available in multiple sizes and MRPs, thus catering to the needs of thousands of value conscious Indian families. Available in multiple fragrances like Lime, Herbal, Rose, Jasmine, etc., it satisfies the varying sensorial needs of the families.

“Jo Peach & Cream is a smart beauty choice as it comes at an affordable price compared to premium beauty soaps. It has an alluring fragrance that enlivens your mood and has a long lasting effect. Its promise of ‘Bano smart, Raho beautiful’ and its affordability makes it a compelling proposition for most young women,” says Mr. Ashish Potdar, Senior Vice President & Business Head-Consumer Products, VVF (India) Ltd.

Jo Peach & Cream soap contains Natural Peach Extract & cream with goodness of glycerine.  Peach extracts work as a skin invigorator and also a natural moisturizer that makes your skin soft and supple. Peach lightens your skin tone making it radiant.  Cream & Glycerin moisturizes and adds to the benefit of the soap.  The enchanting perfume is long lasting, which will keep you fresh and smelling good for hours after bathing.

Jo Peach & Cream is available in the following SKU’s - 55gm X 4: MRP Rs. 30/; 100gm X 4: MRP Rs. 68/.

Brand Jo has its core routed in the proposition of “SMART BEAUTIFIER”, which is aptly captured in its new tagline “Bano Smart, Raho Beautiful”.  True to its proposition the entire range aims to provide a pampering bathing experience along with exotic skin care at an affordable pricing. 

About VVF Ltd.:

VVF is a global player in the Chemicals and Personal Care product industries. Head quartered in Mumbai, India, VVF has over 16 operating centers spread across 4 continents, Asia, North America, Africa and Europe. The company currently stands as one of the largest manufacturers of Oleochemicals in India and one of the largest contract manufacturers of bar soaps in the world. Founded in 1939, VVF celebrated its 75th anniversary in 2014.

The company has three main business verticals – Contract Manufacturing, Consumer Products and Oleochemicals. VVF manufactures some of the finest brands of soaps and cosmetics for global players in addition to having its own range of brands  like DOY, DOY Care, JO, Bactershield and JO Perfect hair dye.

To know more about VVF, visit

Website: www.vvfltd.com

Sabke Favourite Karenge Desi Dhamaal

Mohit Marwah, the new face Of ‘Provogue’!

Mohit Marwah has been recently signed as the brand ambassador for the famous lifestyle brand, Provogue. With his striking personality, athletic physique and fresh appeal, the actor has been elected to be the face of brand's grooming products.
The new brand ambassador, Mohit, will be joining the league predecessors like Fardeen Khan, Saif Ali Khan and Hrithik Roshan who have endorsed the brand with equal panache and style in the past. “It’s great to be associated with a distinguished brand like Provogue. It’s a huge responsibility since the brand has been earlier endorsed by such great actors who have all been fashion icons in their own right. I’m really hoping to continue the legacy forward.”
Given that the young and debonair Mohit sports the perfect blend of rugged appeal along with an inherent boyish charm, his personality seems to be complimenting the brand to the tee. He looks quite the debonair in the new ad campaigns for the brand. Provogue has been an acclaimed name that has associated itself with names that are synonymous with style but a winner’s attitude, and Mohit seems to be the perfect choice.
Salil Chaturvedi, MD of Provogue said, “As a brand, Provogue is much more than just fashion. That’s why we have always preferred to associate with icons who possess not just looks but also attitude. We are proud to present Mohit as our brand ambassador.”

Irrfan Khan supports Badanawal Satyagraha and National Convention for Sustainable Living

Not very often do you see actors coming out supporting Satyagraha’s, but talented actor Irrfan Khan has come ahead and lent his support to theatre personality and social activist Prasanna led Badanawal Satyagraha and National Convention for Sustainable Living launched today.

Talking about the movement Irrfan said, “I have known Prasanna for a really long time and have been a huge admirer of his sincerity and unflinching commitment. Thus, when he approached me with this idea, I immediately said yes to him. I have always believed in the idea of self sustenance and this movement explores this at a sizeable scale.

“The Satyagraha will have a broad base and include all organizations working towards sustainability into this campaign. Sustainability in agriculture, environment, labour, gender, language, folklore, culture and education, along with Khadi and handlooms.” The talented actor added.

As part of this Satyagraha, meetings, workshops, street performances and visual art campaigns shall be conducted all over Karnataka from March 21st onwards. Several Padyatras (long march) shall begin from 12th April onwards, culminating at Badanawal for the National Convention for Sustainable Living on the 19th of April, 2015. The main objective of this Satyagraha is to promote simple life with labour. We believe this alone is sustainable.

Irrfan, who is currently busy juggling between his shooting commitments and ‘Piku’ promotions, has always supported genuine causes which he believes in and feels beneficial for society at large.

Notes to the Editor:

About Badanawal

Badanawal is a small village situated at the southern end of Mysore district, adjoining Chamarajanagar, in Karnataka. It is a perpetually drought prone area. Back in 1925, a well-known Gandhian, by name Tagadoor Ramachandra Rao, started a Khadi and Village Industries production centre here. Gandhiji has visited this centre a couple of times and stayed there. The Khadi centre is still, somehow, holding on to its dear life in the midst of indiscriminate industrialization and greedy development.

JAMES BAY’S CHAOS AND THE CALM DOMINATES CHARTS ACROSS THE GLOBE

#1 CHART DEBUT IN THE UK, IRELAND AND SWITZERLAND

#1 ON ITUNES IN OVER 20 TERRITORIES, TOP 10 IN MORE THAN 60 

JAMES BAY’s critically revered debut album, Chaos And The Calm [Republic Records] was released to international acclaim last week. The album debuted at #1 on the official charts in Bay’s native UK and also hit #1 in Ireland and Switzerland. In Ireland Bay has hit #1 on both the Irish album and singles chart, knocking Hozier off the top spot. He joins a select club who've hit the double #1 in Ireland over the past five years, including Eminem, Katy Perry, Bruno Mars, and Adele.

The album also reached #1 on iTunes in over 20 territories, including UK, Australia, New Zealand, Austria, Switzerland, Ireland, and more. Stateside, the album has reached #1 on the iTunes singer/songwriter chart and also reached the Top 10 on the overall album chart. iTunes also premiered an exclusive documentary style interview and performance of “Let It Go” as Bay was one of the first  artists to be featured on their global iTunes New Artist Spotlight.(iTunes.com/NewArtists).

Bay’s undeniable single “Hold Back The River” has earned double-platinum status in Australia, platinum in Holland, gold in Italy, and gold in New Zealand in addition to going gold and achieving #1 National Airplay in the UK.

“British singer-songwriter James Bay has hit on the formula that makes Grammy voters swoon and critics of a certain age take notice”—Newsday 

“…the variety of British singer-songwriters has grown to encompass soul crooners, folk howlers and modest whisperers. Somehow, James Bay is all of those things, and more.” – New York Times

“(James Bay) has breakout singer- songwriter’s rising star status….this is pure music magic”- Nylon

“…a likely heir to the Brit-folk-pop throne...” – Yahoo

2015 has already been a breakout year for the internationally acclaimed UK singer and songwriter. At the end of December, he hit the stage at Late Night with Seth Meyers for his first-ever stateside television performance and was recently on Jimmy Kimmel Live! at the SXSW festival.  BAY has been profiled by tastemakers such as Spotify, Buzzfeed, Entertainment Weekly, BlackBook, Mashable, The Guardian and Q Magazines as an “Artist to Watch” in 2015 and he recently received the high honor of the BRIT Critics Choice Award, joining the ranks of past winners Sam Smith, Adele, Florence + the Machine, Jessie J, and more, and was also a finalist on BBC Sound of 2015.

In addition, James has been selected as VH1’s “You Oughta Know” Artist for April which has traditionally introduced predominant artists on the rise and served as a barometer for what’s hot in music today. Past “You Oughta Know” artists have included Ed Sheeran, Adele, Lorde, Sam Smith, and Mumford and Sons.

 BAY hails from the tiny town of Hitchin, but he cut his teeth performing at London’s iconic venues including opening for The Rolling Stones at Hyde Park, opening for two sold out tours with Kodaline, John Newman and Tom Odell. It was at one of these very performances that a fan filmed his set and shared the video on YouTube. The video quickly caught the attention of Republic Records who ended up flying BAY to New York and signing him on the spot. Last fall, he was selected to perform at the Burberry’s Prosum Spring/Summer Fashion Show and the iTunes Music Festival. BAY will soon be embarking on 3 sold out UK tours including 2 nights at London’s famous Shepherd’s Bush Empire.

Chaos And The Calm Tracklisting:

1. Craving

2. Hold Back The River

3. Let It Go

4. If You Ever Want To Be In Love

5. Best Fake Smile

6. When We Were On Fire

7. Move Together

8. Scars

9. Collide

10. Get Out While You Can

11. Need The Sun To Break

12. Incomplete