सोमवार, 20 नवंबर 2017

'Porus' will break all norms: Laksh Lalwani

Siddharth Kumar Tewary’s Porus created waves when the first promo hit the tube, and the audience can’t wait for the show to start. The historical drama show, which aims to depict the story of Greek conqueror Alexander and Indian defender Porus, will make the TV fraternity sit up and take notice of the new benchmarks it will set. Lead actor Laksh Lalwani says that the show is truly one-of-a-kind. Set in 350 BC, ‘Porus’ is being shot at a lavish set in Umbergaon, Gujarat and will be aired from November 27th. 
"The first emotion that came to my mind while taking up this show, was gratitude. I wasn't able to believe that I would be part of this show and wondered if I would be able to pull it off," says Laksh. 
For his role as Porus, the 21-year-old tall, fair and handsome actor has beefed up. He has also acquired special skills to carry out the action sequences. 
"My training started in April. I learnt sword fighting, horse riding, martial arts, rowing, scuba diving, and everything adventurous. I was living the life I wanted to, and getting paid for it,” he says, adding, "I gained weight and muscle too, and transformed my originally lean body," 
He is convinced that the show --said to be the most expensive that Indian television has seen – will be a trendsetter. 
"This will be a show which will break norms. Honestly, people look down upon television. When this show will come, it will change all that and will become a benchmark. The action, costumes, acting and direction are superb," he says.
The role requires him to dedicate 12 hours a day to shoot, and two hours of workout --leaving little time for his personal life. But Laksh is not complaining. 
"My present is Porus and my only aim is to make it larger-than-life. That's what I am focussing on," says the actor, who sports heavy costumes and accessories in the show.
Before getting a chance to feature in ‘Porus’, Laksh had an interesting story about how he landed in showbiz. He auditioned for ‘Roadies’ on his friend and mother's insistence and got chosen. "My mother said, 'You must go, I have a dream to see you on television'. That's how it all began. I auditioned and got selected. Then one fine morning, I got a call saying that what if instead of 'Roadies', we offer you a fiction show and pay you as well?
I said why not! That's how I packed my bags and came to Mumbai,” he says

Ssharad Malhotraa gets fan love from overseas

Fans mean everything for actor Ssharad Malhotraa. While his fan following in India seems to know no limits, the actor has an ever widening fan base over seas as well. The actor has been recently getting calls from his Pakistani fans, urging him to visit Pakistan. 
"Recently, I have been getting a lot calls from Pakistan. Those calls are usually around 2 at night. A lot of People from Islamabad, Karachi are calling me every day because my show is doing really well there. So they call me up and ask me to visit their place and promise me that they will give me a grand welcome. They have also started a new brand of chips called Kasam chips. So it is very nice and flattering. So I am hoping that someday if I am lucky enough, I might cross the borders and go," he says. 
Meanwhile, the actor, who is playing the role of Rishi in the show Kasam Tere Pyaar Ki, says that he wants to try something else now. "I am bored. It is time to move on and play some different character, something exciting. I have been playing Rishi since two years now. I want to play a challenging character next," he says. 
Ask him if Rishi is like Ssharad, and he says, "About 70 percent, we both happen to be Punjabis, we both come from joint families, we both are of today's modern era, we both like flirting. We both believe in the word love. We both believe in living life to the fullest." 

The actor wants to try his hand at theatre as well. "I want to do theatre but because of the time constraint, I am not getting the space for that. I am looking forward to actually taking up something on that platform. I am looking forward to being part of a web series. I want to touch all the platforms," he says.

Saregama Carvaan announces price reduction and launch first brand campaign

Saregama, the oldest music label and youngest movie studio, announced a price reduction of their popular digital audio player range: Carvaan and Carvaan Mini. The variants of Carvaan that were originally priced at Rs 6490 and Rs 6990/- will now be available at price point of Rs 5990 and Rs 6390 respectively.  Carvaan Mini that was available at Rs 2490 will now be sold at Rs 2290. The move comes in the wake of the newly announced GST reduction, whose benefit the company has decided to pass on directly to its customers.
The price reduction is accompanied with the first brand film for Saregama Carvaan released across the digital domain.
The film talks about a unique connect that people have with old songs, and how these songs become emblems of different phases of their lives. Showcasing the relationship between a husband and wife over the years and how music defines the very essence of their being - the ad is effective and simple, in evoking a deep sense of nostalgia and pathos in the viewers’ minds. This is extended in developing a special bond with the couple’s son as well and positions Saregama Carvaan as the perfect gift for the parents.
Vikram Mehra, MD, Saregama shared his thoughts on the occasion, “Saregama Carvaan has been universally accepted by all as a unique gifting product.. Music evokes the deepest and the most personal of emotions, and we wanted to extend this core thought in Carvaan’s  brand film. We wanted to tell an authentic story that rings true in every household. Through this TVC we have tried to narrate a story about the enduring fabric of a family and how Saregama Carvaan can be the unique gift to tide over all phases of life. I hope this ad connects with everybody out there – its all heart.”
Price Table
Product             Old Price  New Price
Carvaan            Rs 6490/-   Rs 5990/-
Carvaan Premium Rs 6990/-   Rs 6390/-
Carvaan Mini      Rs 2490/-   Rs 2290/- 
About Saregama India:

Formerly known as The Gramophone Company of India Ltd, Saregama owns the largest music archives in India, one of the biggest in the world.  The ownership of nearly 50 per cent of all the music ever recorded in India also makes Saregama the most authoritative repository of the country’s musical heritage. Saregama has now expanded into other branches of entertainment – it is involved in publishing, television software and digital content. It also runs studio facilities in Dum Dum, Kolkata making it one of the best end-to-end entertainment houses in the country.

THE CHOCOLATE ROOM INDIA GROUP LAUNCHES A PERFECT FOOD EXPERIENCE WITH ITS UNIQUE RESTRO CAFÉ TRENCH

~TRENCH by The Chocolate Room Is All Set To Create A New Food Culture In Mumbai at Andheri West And Bandra~ 
18th November 2017, Mumbai : The Chocolate Room, India’s distinctive boutique café, today expanded the brands offering with the launch of TRENCH a Resto-Café which incorporates modern design and the very best of Pan Asian, Mexican, Spanish, Italian and Indian cuisine. With the success of 250 plus distinctive cafes pan India by The Chocolate Room India group, TRENCH aims to redefine the city’s restro cafe experience. 
TRENCH by The Chocolate Room, Restro Café offers customers a relaxed yet hip atmosphere where they can savour delicacies from an extended The Chocolate Room menu which includes never before seen cheese fondues, chocolate bombs and Continental, Pan Asian and Indian platters. This new resto-café brings culinary experiences from the world over & is a perfect hideaway to let the good times roll with good food, laughter, pleasing ambience and conversations. 
The ambience of fine wood furnishings, quirky paintings & rustic Hollywood styling gives the space a classy, intellectual feel, while the earthen colour scheme and warm lighting make up this cosy diner. Whether you are celebrating the simplicity of life, wanting a creative hub to revive your soul or shifting your meetings from an office cubical to the bar, or just winding down after a hectic day, this space is designed to cater to a diverse audience. 
Commenting on the occasion, on the business aspect, Mr Chaitanya Kumar, CMD, The Chocolate Room India Group said, “After the success of the 250 plus chocolate cafes pan India, we at The Chocolate Room India Group are pleased to introduce the launch of our brand new vertical, a restro cafe ‘TRENCH’ by The Chocolate Room in Mumbai at Andheri West and Bandra. Keeping in mind the popularity and demand for our brand, we aim to expand TRENCH Restro Cafes in Mumbai with ten more brand new outlets and we are also looking at opening fifteen ‘TRENCH’ by The Chocolate Room, restro cafes in key cities such as Bangalore, Hyderabad, Ahmedabad, Pune and Delhi as well.” 
Commenting on the occasion, Mr. Vikas Panjabi, MD, The Chocolate Room Group, said, “We are pleased to announce the launch of our first two distinctively recognizable Restro Café, TRENCH by The Chocolate Room at key locations in Mumbai in Andheri West and Bandra. With TRENCH, we are thrilled to mark the celebration of creating an exciting food culture by the Chocolate Room Group in India. TRENCH by The Chocolate Room, Restro Cafe offers a delectable menu with a lot of pan Asian food, Mexican, Italian, Indian menu options for a 100 seating capacity. At TRENCH, we have also curated an interesting selection of main course that we have introduced for very first time in Mumbai along with our one-of-a-kind signature desserts and beverages for all age groups to indulge in. We shall soon be adding onto our unique menu with light beverages like Liquor With Chocolate as well.” 
The brand new restro cafes -TRENCH by The Chocolate Room is located in one of prime locations of Mumbai – Opp Kokilaben Ambani Hospital, Andheri West and Hill Road, Bandra West which will introduce the city to several new concepts such as Waffwich i.e. waffle sandwiches, different delicious kind of Chocolate Bombs, variety of Cheese Fondues and plenty of beverage options, too. 
About The Chocolate Room:
The Chocolate Room India Pvt. Ltd. entered the Indian Market in 2007 and is now on an expansion spree with over 250 stores with 250+ variety of food product at stores across the country.
The Chocolate Room is present Pan India across 63 cities like Mumbai, Hyderabad, Ahmedabad, Bangalore, Bhopal, Chennai, Gurgaon, Lucknow, New Delhi, Pune, Vijayawada, Vishakhapatnam and many more.  

Having been recognized by The Times of India, Times Food award in the category of Best Dessert for the year 2009 & 2011. Additionally in 2012, it was ranked among the organization that provide top 100 franchise opportunities and received Indian Power Brand and The Rising Star award in 2012. In 2014, The Chocolate Room was awarded with the Indian Restaurant Award 2014 for best regional café of the month, and in 2015, it was recognized as Café Franchisor of the year. Recently the café has been awarded as “Fastest Growing Café Chain 2017 by 94.3MY FM”.

Irrfan Khan roped in as the ambassador for this global brand?

The Hindi medium actor who has been applauded not only in the Indian Cinema but also in the west has year on year been giving us more reasons to celebrate him as an actor. The versatile actor has given us many successful films over the past years including Lunchbox, Hindi Medium, Piku, Talvar and now Qarib Qarib Singlle, has been always appreciated by the audience for the roles he essays. Irrfan is not only a reputed face in the Indian Film Industry but also in the world of endorsements and brands are fond of him for his great resonance with the story of true success. 

Just recently, Irrfan Khan, was signed by  Edelweiss Group, the financial services conglomerate, as the voice of the customer for its latest SME Business Loans.  Now adding to his ever-growing list of endorsements looks like he is all set to be the face of a leading international financial company. The actor recently got an endorsement offer from an American multinational financial service brand to be the brand ambassador for the same. Irrfan has been a brand ambassador for major brands in India but this will be the first time he will be seen as the face of a global brand which has a reputation for signing sports players as ambassadors. If sources are to be believed, “Irrfan recently got an opportunity for being the brand ambassador for a financial services brand and he has already signed the dotted line for it.”

KableOne & Saga Studios Present Lakadbaggey

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