Here’s the four interesting looks of Annup Sonii for his upcoming short film

Annup Sonii will be seen sporting not just one but eight interesting looks in his forthcoming short film based on real-life crime.  

The talented actor who has for long been anchoring the reality-based television show, Crime Patrol, is now set to feature in a short film, his characters look were revealed recently.

Annup who is excited to play the protagonist will be portraying eight different characters. Going by the interesting look of his four characters revealed recently, Annup is set to spring a huge surprise on the audience and his fans.

A source informs, “Though the details of his characters have been kept under wraps, Annup will create a huge impact with the characters that he is playing. The makers of the show are brainstorming on the cases they wish to explore, with Annup also helping them zero in on the final list. Special emphasis is being given to the writing, because they don't want to unnecessarily sensationalise topics.

The short film which is said to be similar to his previous show in terms of its genre will mark Anuup’s return to acting.

Being created for an online platform, the currently untitled show is scheduled to go on floors by the end of the year.

Ridhima Lulla joins The Indian Chamber of Commerce as M&E Head of the Western India Expert Committee

India’s leading body of business and industry, The Indian Chamber of Commerce (ICC), has appointed Eros Group’s Chief Content Officer Ridhima Lulla as the Head of the Western India Expert Committee in Media & Entertainment. Formed by a group of pioneering industrialists, ICC members include several corporate groups in the country, with business operations panning across India and abroad. 

Ridhima’s appointment is a testament of her talent and dedication towards the media and entertainment ecosystem. With her core focus on the creative expression, she plays a key role in the leadership team at Eros International, driving the company's content strategy. She has been actively involved in Eros’s movie business with projects at all stages. Ridhima has also been strengthening the original content strategy for Eros Now, the premiere Video OTT platform by Eros, thus re-establishing its leadership position as a digital entertainment company. 

Commenting on the appointment, Ridhima Lulla said, “I am humbled and happy to join The Indian Chamber of Commerce board. The media & entertainment landscape in India is currently in a very exciting phase and I believe that the coming years are going to be crucial in how the world looks at the Indian M&E industry. At ICC, my aim will be to elevate the ecosystem with creative and collaborative thinking along with other worthy members on the board.”

Neha Kakkar’s fan moment with Kamal Haasan on Indian Idol 10

India’s biggest singing reality show Indian Idol 10 is creating waves amongst the audiences with spell binding performances from its top 14 contestants. The show is all set to entertain viewers with an amazing line up of songs over the weekend. Legendary actor Kamal Haasan will also grace the stage. He will wow the viewers in the special ‘Thank You’ episode which features the contestants and the superstar thanking the important people in their lives because of whom they have achieved success and reached such an important stage in their life. The star who is soon to release his mega movie – Vishwaroopam 2 was delighted to be on the show. The uber talented actor turned nostalgic as the singers belted out tunes from his yesteryear movies such as Ek Duje Ke liye, Saagar etc. 

The mere presence of a superstar like Kamal Haasan can make any contestant conscious before their performance. Interestingly, our very own judge Neha Kakkar had a fan moment on the sets and was in total awe of the “Hindustani” hero. When Neelanajana Ray stepped up and delivered a fantastic performance with her rendition of ‘Tere Mere Beech Mein’ from Kamal ji’s landmark movie – Ek Duje Ke Liye, Kamal Haasan was all praises for her. The ever smiling actor congratulated Neelanjana on singing such a difficult song with finesse, a song from an era when she wasn’t even born! He also added that he envies Neelanjana for the singing talent that she possesses and even joyfully joined in the performance with a short Tamil dialogue. Witnessing this, Neha Kakkar too expressed her wish to relive the same moment with Kamal ji. When the Southern Super-star repeated his dialogue, Neha Kakkar could only giggle like a nervous teenager before completing her bit of the dialogue! 

Neha Kakkar said, “It was such an amazing moment to have a living legend like Kamal Haasan ji on our show. His mere presence is so inspiring. I am blessed that I got the opportunity to share a stage with him and we also sang a duet together – Jitne Bhi Tu Kar Le Sitam’. Kamal ji is a powerhouse of talent! And the way he spoke to everyone was truly remarkable. He even boosted the confidence of all the contestants on stage. I have never till date learnt so many valuable lessons from an individual in a single day. It was an honor to have him on Indian Idol 10.”

Eros Now Announces Partnership with InMobi

Eros International PLC (NYSE:EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now, it’s cutting-edge digital over-the-top (OTT) South Asian entertainment platform, has partnered with InMobi, a global provider of enterprise platforms for marketers. 

The association will enable advertisers to directly monetize on Eros Now’s video platform, which boasts an audience of over a 100 million registered users, dedicated to Bollywood and movie streaming. This exclusive partnership will give brands and advertisers in India a unique opportunity to experience an end-to-end playbook that spans innovative video and ad formats, dynamic in-content placement of high-quality movies, and music videos and originals across devices. In addition, Eros Now will also adopt InMobi’s disruptive mobile-first advertising platform to market content through the in-app video universe across India. It will unlock a fantastic avenue for brands to engage with their audiences on a native video platform hosting Bollywood and movie content, which up until now had principally been out of the advertiser purview. 

Commenting on this association, Rishika Lulla Singh, CEO, Eros Digital, said, “With the advertising landscape transforming into immersive engagement, brands can now leverage deep story-telling to collaborate with the audience. The digital penetration is seeing an incremental growth across cities in India and the consumer is increasingly spending much more time on their mobile devices than they did a few years ago, making it one of the most sought-after platforms for advertising. We are happy to join hands with one of the leading advertising platforms in India and aim to continue providing a seamless experience to all our subscribers.” 

Naveen Tewari, Founder and CEO, InMobi, said, “Our association with Eros Now marks an industry first partnership in the OTT space which is the next big thing after the app economy. It will be a trendsetter in many ways. Our distinction lies in our core business which centers around the primary screen - Mobile; making this an organic progression for us, and that’s where our decade-long expertise also comes at play. Our full-stack mobile OTT solutions hinged on in-app and our video-first platform will not only allow for deep brand integrations but will improve the overall efficacy of content monetization, driven through Eros Now’s original video content.”

India’s OTT video viewing is expected to grow by 355 million by 2020 as per a Deloitte report. With this partnership, Eros Now will open-up avenues for both traditional and non-traditional brands to engage with their target audience. Mobile in-app advertising is a highly personalized segment, and by using InMobi’s technology and innovation, Eros Now will give advertisers access to creative optimization, re-targeting and data-driven decision-making, capability to run ads, and to be the market leader. 

With this partnership, the two companies will work in close cooperation to devise a go-to-market strategy, offering integrated advertising and marketing solutions for Eros Now.

Kamal Hasan Turns Fashion Icon for Salman Khan on Dus Ka Dum

Dus Ka Dum- Dumdaar Weekend which now airs every Saturday and Sunday will see the Megastar Kamal Hassan meet his dear friend and host of the show Salman Khan and Karan Patel and Shilpa Shinde as contestants. Legendary Actor Kamal Hassan who has worked in more than 200 films of different languages was praised by the Dumdaar host for his acting skills in ‘Ek Duje Ke Liye’. 

Salman went on to reveal how Kamal Hassan has been his style icon since those days and loves the way he tucks in his shirt in the movie, ‘Ek Duje Ke Liye’. The versatile actor has always been an inspiration for the host and motivates him to go ahead and work hard. Shilpa Shinde who couldn’t believe that she was standing in front of Kamal Hassan asked him to sing the song ‘Satyam Shivam Sundaram’ when Salman Khan revealed that he is not only an actor but a fabulous singer. 

Source from the set revealed, ”Millions of people look up to Salman Khan for his dashing style and his acting. Well everyone has their own style icon which they follow religiously, and Salman Khan is one individual who follows Kamal Hassan. The time Salman Khan saw the movie with Kamal Hassan for the first time, he noticed the way Kamal Ji tucked his shirt and till date, he tucks in his shirt the same way Kamal Hassan did for his movie.”