Richa Chadha takes a unique way to help Kerala, advocates animal resource operations and helps sponsor education for young kids

Richa Chadha who has been busy shooting for her upcoming biopic Shakeela directed by Indrajit Lankesh has always been vocal with her support, no matter what the cause. With the Kerala floods that have ravaged the state and with many lives lost and upturned, the actress knew she had to do something for the state. Her costar, Rajeev Pillai who is from Kerala and who cancelled his wedding to help people affected by the floods was helping onground and needed as much support as possible. The actress immediately raised funds to help her costar rebuilding his native village. Apart from that she also donated monetary funds to various relief funds across the state.

Richa who is vocal when it comes to animal welfare didn’t just preach but practiced it wholeheartedly during the Kerala floods when she knew she needed to speak about the need for the desire operations of the animals who were stranded with nowhere to go in these catastrophic floods. The NGO, ResQ who Richa has been associated with for over a year deployed a team of volunteers to Kerala. Using her large social media fan base and voice, she took to the masses by posting videos for the help of those animal who need attention and how people can help regarding the same.

As the floods are subsiding now and people are beginning to rebuild their lives, Richa heard about the youth who have lost everything in the floods and whose family might not be able to send them back to school. With the help of her actor from her upcoming film, Rajeev Pillai the two are identifying kids who need financial help for education. With help of Rajeev, The actress who has always stressed on the importance of an education immediately have decided to pay for 5 young kids' education until class 10.

Speaking about it, Richa said, “It’s a human responsibility to come together during adverse times and everyone should do their best in their capacity to show compassion for those suffering. In times of calamities, it’s a collaborative efforts of all who are willing to help. You could be anywhere but can always make a difference but doing the best you can and I pledged to support the post floods rescue help by doing my bit”

KAB TAK ROKOGE? Questions the 10th Season of Kaun Banega Crorepati

Deviyon aur Sajjanon, it’s that time of the year when the legendary host – Mr. Amitabh Bachchan beckons you to brush up your general knowledge as Sony Entertainment Television (SET) gears up to premiere the 10th season of Kaun Banega Crorepati (KBC). The show that taught India to value the power of knowledge and gave the common man the confidence to dream big, is in its 18th year of existence since it first appeared on TV screens way back in the year 2000. Kick-starting its 10th season with the campaign #KabTakRokoge, KBC celebrates the spirit of resilience in people. Every single participant – past, present and future – at some point in their lives, have persevered to make a dream come true. The campaign evokes the emotions of every KBC aspirant. Viewers can look forward to a special ‘Curtain Raiser’ episode which will be telecast on Sony Entertainment Television on Sunday, September 02, at prime time. 

This year, the show received the highest ever, record-breaking registrations of over 31 million within a span of 15 Days. With the participants trying to crack the ‘Fastest-Fingers-First’ to get to the Hot Seat, this year, the show promises to be a visual delight for the viewers with the well-integrated use of Augmented Reality (AR) making television viewing a truly phenomenal experience. While 50:50, Audience Poll and Jodidaar, the much-appreciated Lifelines, have been retained, this year will see the return of ‘Ask the Expert’ lifeline wherein one expert will be available to the contestant via video call link to help the contestant with an appropriate answer. Also, for the first time in the history of the show, audio-visual questions, on varied subjects ranging from sports to politics, have been included in the format. Furthermore, every Friday, the show will host - ‘KBC Karamveer’ – individuals whose heroic actions and good deeds have brought about a positive change in the society thereby becoming an inspiration for many. 

With KBC Play Along on Sony LIV, viewers can enjoy the thrill of the gameshow by participating and matching their power of knowledge with the contestants on the hot seat simultaneously, starting 3rd September. With daily prizes up for grabs, viewers can work towards maintaining their position on the leader-board so that they may have an opportunity to feature on the show in the finale week as a participant. Furthermore, one lucky winner will stand a chance to win a Mahindra Morazzo. 

Co-produced by Big Synergy and Studio Nxt - a division of SPNI, KBC Season 10 is co-powered by Vivo V11 Pro and Mahindra Marazzo while Aakash Institute, Axis Bank, Asian Paints, CEAT, Raymond and Syska Wires & Cables are the associate sponsors on the show. 

Tune in to watch the 10th Season of Kaun Banega Crorepati starting 3rd September, every Mon-Fri at 9:00 PM only on Sony Entertainment Television

Playback Singer Romy sets a new benchmark in "Electro Sufi" after replacing Shahid Mallya

If you are a music lover, you must be familiar with Shahid Mallya – a music sensation whose songs have touched your soul. But not many of you are aware that before singing chartbusters like ‘Ikk Kudi’ (Udta Punjab), Kukkad (Student Of The Year) & loads more, Shahid enthralled the audience with Electro Sufi music – a perfect blend of Sufi vocals and new age Electronic Music. However now what’s currently making news is how Bollywood singer Romy has beautifully sung in movies such as Manmarziyaan, Kaalakaandi, Veere Di Wedding, Phillauri and loads upcoming and is now the Lead Vocalist on Elektro Sufi.

This Live Set presented classics of Nusrat Sahab, Rahat Fateh Ali Khan, Kailash Kher, Abida Parveen, Arif Lohar and other epitomes in a different and modern style.

This unusual amalgamation of two opposite genres aims at creating music that would appeal music lovers from all age groups. And fortunately, the team has successfully done so. Meaningful lyrics when fused with foot tapping beats creates a magical vibe that leaves the audience mesmerized everytime they perform.

Keep an eye out for this act, they essentially perform most often at private high end functions, NRI gatherings and weddings, soon they will be on at every music festival in and around the country.

Eros Now partners with Leading Indian Online Supermarket Grofers to Grow Customer Base

Eros International PLC (NYSE:EROS) (“Eros”), a leading global company in the Indian filmed entertainment industry, announced today that Eros Now, it’s cutting-edge digital over-the-top (OTT) South Asian entertainment platform, has entered into a partnership with Grofers, a leading Indian online supermarket. As part of the association, Grofers’ Smart Bachat Club (SBC) Annual Plan will now have access to Eros Now’s rich library of over 11,000 film titles, original shows and music videos. The offer is available to both, existing and new customers of Grofers SBC annual pack subscribers, which is currently priced at 449 Rupees per year.

Launched in January this year, Grofers Smart Bachat Club, is the first of its kind and now the biggest loyalty program in the grocery segment. The membership-based service enrolled 50,000 members within the first two weeks of its launch and currently has over 500,000 subscribers. The program gives consumers access to over 3,000 products at wholesale prices. Apart from this, Smart Bachat Club members get special discounts and cashback offers during sale days including exclusive bank offers. The subscribers are also eligible to avail lower prices when they shop for dairy, fruits and vegetables and pharmacy at offline stores that are part of the Smart Bachat Club network.

Commenting on the partnership, Rishika Lulla Singh, CEO, Eros Digital said, “It is an exciting development for Eros Now to join hands with Grofers – India’s leading low price online supermarket.  Processing and sharing large quantities of data has led to some significant disruptions in the design of business models, especially in the Indian retail sector. With Grofers’ extensive customer reach, we are looking at expanding our subscriber base and giving them access to our compelling and engaging content. Always being ahead of the curve, this partnership further reaffirms Eros Now’s leadership position with regards to unique marketing tie-ups”

Commenting on the partnership, Albinder Dhindsa, Co-founder and CEO of Grofers said, “We are delighted to partner with Eros Now, as a part of our endeavor to reach out more and more consumers with Smart Bachat Club, a first of its kind and now the most successful grocery loyalty program in the country.  Since its start in January 2018, SBC has given a strong boost to our business. The subscription offering, where the customer pays in advance for special pricing on items has crossed half a million subscribers already and is expected to touch one million by 2018 end.”

Sahil Salathia could be that young trendsetter Indian men need

Actor Sahil Salathia who is known for his fashion choices along with his choice of roles and his acting ability made his appearance in the Fashion Festival - Lakme Fashion Week front-rowing the three amazing designers. The actor displayed the best of collections by Siddhesh Chauhan, Mohammed Mazhar, Punit Balana with his dimpling smile at the show. His personal stylist Sahil Gulati gave each outfit a very unique look.

From the small hilly town of Jammu in Jammu and Kashmir to the glamour of Bollywood, the journey was always unpredictable with the ups and down in his pathway. Coming from a very successful modeling background before making his acting debut with Ashutosh Gowariker’s Everest as the main lead/protagonist, Sahil is one of those rare exceptions that models can really act and be excellent performers on-screen. He was last seen hosting IIFA (in Bangkok this year) for the third consecutive year after Madrid and New York City.

The Everest fame actor Sahil Salathia has won millions of heart with his outstanding performance in television series like POW directed by Nikhil Advani where he was the antagonist or a crossover English film like Heartbeats. The Fashionista was clicked in the most unique of designs at the Lakme Fashion week wearing a Samurai/Warrior-like attire on day 1 at Mohammed Mazhar show. The other day, the actor looked stunning in a mechanical suit designed by Punit Balana with a yellow scarf and vintage square sunglasses from the 1960’s. The actor is a complete trendsetter and amazed the audience with Siddesh Chauhan’s Ultra modern look pairing the white kurta with a blue jacket with massive shoulders that made him look like he was a character from a period set-up who has straight into 2018.

Sahil attended New York Fashion week Men’s last year which he thought was exceptionally well planned and executed with the latest designs/trends on the ramp.

‘Lakme is India’s version of all the international fashion weeks because it really does mean serious fashion. There is Bollywood and entertainment alongside but the soul is fashion! So, that is interesting!’ Sahil said when asked to compare Lakme and New York FW men’s.