The Celebrated “Hot Seat” of the No. 1 show Kaun Banega Crorepati will now travel across the length and breadth of India giving the common man an opportunity to experience KBC right in his city. The ‘Hot Seat Aapke Shehar’ was unveiled by the iconic host of the show Mr. Amitabh Bachchan in Mumbai today as part of the promotional activity for KBC.
The promotional van will
travel through the following cities - Ahmedabad, Jaipur, Rohtak, Chandigarh,
Lucknow, Varanasi, Patna, Howrah, Bhubaneswar, Raipur, Nagpur and Bhopal and in
each city the van activity will be on for 2 to 3 days culminating in a small
event where the selected lucky participants from the city will get a simulated
experience of sitting on the “Hot Seat” and answer the questions asked by Mr.
Bachchan from a recorded video. The lucky winners will win attractive
prizes.
Speaking on this occasion,
Danish Khan Senior VP and Marketing Head said, “Hot Seat Aapke Shehar,”
is a promotional initiative designed to drive the brand experience of KBC. It
will touch millions of our viewers and give them an opportunity to engage with a
show they love so much and experience the magic first
hand. We are confident that they will shower the same love this season
also.”
So calling all aspiring
Crorepatis, get ready to sit on the hot seat as “Hot Seat Aapke Shehar” is
coming to your city soon.
About Sony Entertainment
Television:
Sony Pictures Television (SPT)
backs Multi Screen Media Private Limited, which is India’s leading television
network. It comprises of Sony Entertainment Television (SET), one of India's
leading Hindi general entertainment channels; MAX, India's premium Hindi movies
and special events channel, SAB; a family comedy entertainment channel; SIX, a
premier sports entertainment channel, PIX, the English movie channel and MIX a
refreshing Hindi music channel.
Since its launch in October
1995, SET has created a unique space for itself in the Indian Television
industry. Pioneering new waves in television programming, with blockbuster movie
premieres, big format non – fiction shows and an impressive array of fiction
shows like Kaun Banega Crorepati, Entertainment ke liye Kuch Bhi Karega, Bade
Acche Lagte Hain, Kuch to Log Kahenge, Parvarrish, CID and Crime
Patrol.
Sony Entertainment Television
has been providing strong platforms for over 700 brands to reach over 50 million
households in India. In addition, Sony Entertainment Television is also
available in US, UK, Africa, Europe, Canada, Australia, New Zealand, Singapore,
Pakistan, Nepal, Bangladesh, Maldives, Malaysia, Indonesia, Fiji Islands and
Seychelles. In total, SET influences over 300 million viewers in the Indian
sub-continent, and the South Asian Diaspora worldwide.
Sony Entertainment Television
is a part of the network of channels distributed by The One Alliance - a joint
venture between Multi Screen Media Pvt. Ltd. and Discovery Communications
India. Other channels in the One Alliance network include Sony HD, MAX, SAB,
MIX, PIX, SIX, SIX HD, AXN, Animax, Aath, Discovery
Channel, Discovery Channel Tamil, Animal Planet, TLC, Discovery Science,
Discovery Turbo Discovery Kids and Discovery HD World, it also distributes the
leading News network in the country - the TV Today Network channels - Headlines
Today, Aaj Tak and Tez and the premium Sports’ channels - Neo Prime & Neo
Sports.
About MSM
Sony Pictures Television (SPT)
backs Multi Screen Media Private Limited, which is India’s leading television
network. It comprises of Sony Entertainment Television (SET), one of India's
leading Hindi general entertainment television channels; MAX, India's premium
Hindi movies and special events channel; SAB, a family comedy entertainment
channel; PIX, the English movie channel; MIX a refreshing Hindi music channel
and SIX, India’s Premier Sports Entertainment Channel. Multi-Screen Media’s
channels are available across the Globe and influence over 400 million viewers
in the Indian sub-continent, and the South Asian Diaspora worldwide.
SONY Entertainment Television,
Sony HD, MAX, SAB, MIX, PIX, SIX, SIX HD, AXN, Animax, Aath, Discovery Channel,
Discovery Channel Tamil, Animal Planet, TLC, Discovery Science, Discovery Turbo
Discovery Kids and Discovery HD World, it also distributes the leading News
network in the country - the TV Today Network channels - Headlines Today, Aaj
Tak and Tez and the premium Sports’ channels - Neo Prime & Neo Sports.
About BIG Synergy:
As a leader in the field of
non - fiction shows, BIG Synergy has had a rich haul of multiple nominations and
16 awards in the last couple of years, including the Indian Telly Award
for Production House of the Year, for its excellence and variety of programmes,
and the TV Show of the Decade at the Big Star Entertainment Awards for Kaun
Banega Crorepati.
BIG Synergy is now producing
television programmes out of 4 centres - in Delhi, Chennai, Kolkata and Mumbai.
In association with Reliance
Media works (earlier known as Adlabs), the company has recently been renamed BIG
Synergy Media Ltd, part of the BIG Entertainment group of Reliance
ADAG.
For more information, log on
to – www.bigsynergy.tv
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