Film Udyog Se: SKYFALL TAKES 2ND BIGGEST H'WOOD OPENING

गुरुवार, 8 नवंबर 2012

SKYFALL TAKES 2ND BIGGEST H'WOOD OPENING

SKYFALL

TAKES SKY-HIGH OPENING WEEKEND OF 27.5 CRORE

~ Second Highest Opening Weekend for a Hollywood Film in India ~

Mumbai, 8^th November 2012… Eon Productions, Metro-Goldwyn-Mayer Studios and Sony Pictures Entertainment today announced that the hugely anticipated 23^rd Bond film SKYFALL posted a huge gross of INR 27.5 cr (USD 5.1m) approximately in its four-day opening weekend which makes it the second biggest opening weekend ever for a Hollywood film in India and the highest for a non-3D film. Sony Pictures India released the film on Thursday, 1^st November with 907 prints (the largest 2D Hollywood release ever) in four languages – English, Hindi, Tamil and Telugu - and in 2D and IMAX formats.

Skyfall’s weekend had the best opening for a Bond film in India so far, exceeding other big box office performers Quantum of Solace (2008) and Casino Royale (2006). Quantum of Solace and Casino Royale posted lifetime GBOs of INR 44.4 cr and INR 40.3 cr respectively. It also posted the biggest ever Thursday opening for any Hollywood title with INR 6.5 cr.

Kercy Daruwala, Managing Director, Sony Pictures India commented on the record opening saying, “SKYFALL has not only continued India’s fascination with the James Bond franchise, but also expanded it. The anticipation for the film has been unprecedented, going into high gear with the celebrations of the 50th year of the film franchise earlier in October. Extremely positive reviews and word-of-mouth will ensure that the film has a long and successful run at the box office and will garner repeat viewings as well.”

In SKYFALL^TM, Bond’s loyalty to M is tested as her past comes back to haunt her. As MI6 comes under attack, 007 must track down and destroy the threat, no matter how personal the cost. The film is from Albert R. Broccoli’s EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment. Directed by Sam Mendes. Produced by Michael G. Wilson and Barbara Broccoli. Written by Neal Purvis & Robert Wade and John Logan.

Earlier this year, Sony Pictures India had the #1 Hollywood opening weekend of all time with THE AMAZING SPIDER-MAN^TM(3D) and another top 15 opening weekend in MEN IN BLACK 3^TM (3D).

About Albert R. Broccoli’s Eon Productions

EON Productions Limited and Danjaq LLC are wholly owned and controlled by the Broccoli/Wilson family. Danjaq is the US based company that co-owns, with MGM, the copyright in the existing James Bond films and controls the right to produce future James Bond films as well as all worldwide merchandising. EON Productions, an affiliate of Danjaq, is the UK based production company which makes the James Bond films. The 007 franchise is the longest running in film history with twenty-two films produced since 1962. Michael G Wilson and Barbara Broccoli succeeded Albert R ‘Cubby’ Broccoli and have produced some of the most successful Bond films ever including CASINO ROYALE, QUANTUM OF SOLACE and SKYFALL.

About Metro-Goldwyn-Mayer Studios Inc.

Metro-Goldwyn-Mayer Inc. is a leading entertainment company focused on the production and distribution of film and television content globally. The company owns one of the world's deepest libraries of premium film and television content. In addition, MGM has investments in domestic and international television channels, including MGM-branded channels. For more information, visit

www.mgm.com.

ABOUT SONY PICTURES

Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America, a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; home entertainment acquisition and distribution; a global channel network; digital content creation and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of entertainment in 159 countries. For additional information, go to www.sonypictures.com.

ABOUT SONY PICTURES INDIA ( www.sonypictures.in | www.twitter.com/sonypicsindia | www.facebook.com/sonypicturesofindia | www.youtube.com/sonypicturesindia )

Sony Pictures India is the #1 Hollywood studio in India with four out of the top ten Hollywood films of all time in India including blockbusters like 2012, The Amazing Spider-Man^TM, Spider-Man 3^TM and Quantum of Solace^TM.

JAMES BOND – Sony Pictures India - Franchise Backgrounder

Daniel Craig as James Bond has grossed over $1Billion worldwide so far:
Casino Royale (17 November 2006)
Worldwide Lifetime GBO: $594MM

India Lifetime GBO: Rs. 40.3 cr
Released with 427 prints

Quantum of Solace (7 November 2008)

Worldwide Lifetime GBO: $586MM
India Lifetime GBO: Rs. 44.4 cr
Released with 571 prints
Released one week before the US
With 22 films, Bond becomes the longest running franchise in motion picture history
When it released, it was the #3 Hollywood film of all time in India (after Spider-Man 3 and Titanic.) It is currently at the #9 position.

Skyfall (1 November 2012)
- 5 October 2012 marked Bond’s 50th Anniversary
- India story:
  - Released 8 days before the US
  - 4 language release: English, Hindi, Tamil, Telugu
  - Advance booking opened as early as 28 October in some multiplexes
  - Formats: 2D and IMAX
    - Prints: 907 (second largest release behind The Amazing Spider-Man, largest release for a non-3D film) million ($ 1.2 million). Film released in 852 locations on 1052 screens.
  - India opening weekend:
    - Thurs – Sun: Rs. 27.5 cr
    - Opening Day GBO of Rs. 6.5 cr - biggest ever Thursday opening for any Hollywood title.
    - Opening Day (Thursday GBO) of Skyfall is 21% ahead of Quantum of Solace (Friday GBO) and 36% ahead of Casino Royale ( Friday GBO)
    - 5th Biggest Opening (despite opening on Thursday, a non-regular release day) for any Hollywood title, behind The Amazing Spider-Man (3D), Mission Impossible 4, The Dark Knight Rises and Avatar (3D).
  - India opening week:
    - 7 days tally: Rs. 34.5 cr
  - Lifetime GBO: TBD